A vast majority of consumers are not very familiar with dealerships' F&I departments or products, creating significant opportunity to engage and educate shoppers. Moreover ... How familiar are you with car dealerships' F&I departments and the traditional products many offer? 30% 23% 26% 20% 13% Less than a quarter of consumers think they are familiar with F&I departments or products. 7% Not at all familiar Not so familiar Source: Automotive News Research & Data Center © Copyright 2020. Automotive News. All rights reserved. Somewhat Very familiar familiar Extremely familiar Respondents not familiar with dealerships' F&I departments or products* (By generation) 54% 53% 54% 48% *Consumers Boomers Gen X Gen Y Gen Z responding Not so familiar and Not at all familiar 6