Automotive News Europe - September 22, 2010 - 4
Automotive News Europe | Cover Story
Electric car wars
While VW talks, Renault-Nissan positions itself as early EV leader
s Europe enters the electric car era its largest automaker finds itself at the back of the pack. Volkswagen AG’s rivals are at least two years ahead in the race to offer zero-emission vehicles. That disadvantage, however, did not stop the company’s boss from making a bold prediction this summer. “Volkswagen will be the automaker to mass produce the electric car for everyone,” VW CEO Martin Winterkorn said at a press event in California in July. He was expanding on comments made earlier this year when he said: “The goal [at VW] is to become the market leader in e-mobility by 2018.” Winterkorn’s comments were a direct challenge to Carlos Ghosn. The Renault-Nissan CEO says his Franco-Japanese alliance will be the first full-line manufacturer to make zero-emission vehicles
A
The goal [at VW] is to become the market leader in e-mobility the 2018.
VW CEO MARTIN WINTERKORN
accessible to the mass market, starting with the Nissan Leaf, which Nissan Motor Co. will begin delivering to European customers in January. VW says that the earliest the world will see one of its electric cars is 2013. By then, RenaultNissan will have spent 4 billion euros (about $5.2 billion) to launch up to eight different EVs in at least five key segments. Without being more specific, the alliance partners have said they aim to have an EV production capacity of 500,000 units in the next few years.
VW will trail more than just Renault-Nissan. PSA/Peugeot-Citroen SA, with an assist from Mitsubishi Motors Corp., says it will have a small number of Peugeot and Citroen electric minicars on the road before the end of this year; Ford Motor Co. plans to launch a battery-powered delivery van next year followed by an electric version of its Focus compact in 2012; and Norwegian electric car maker Think promises to add a second model to its lineup within the next two years.
EV onslaught
Renault-Nissan’s promised offensive is by far the most ambitious and gutsy EV onslaught the world has ever seen. It’s a risk that Ghosn and his top lieutenants are confident will succeed. “When a car manufacturer stands out and says it is going to do something different it is a gamble –
4
ANE Executive Edition Sept. 22, 2010. Volume 1, Issue 1
http://www.automobilgrosshandel.com
Automotive News Europe - September 22, 2010
Table of Contents for the Digital Edition of Automotive News Europe - September 22, 2010
Automotive News Europe - September 22, 2010
Contents
Guide to Key Paris Auto Show's Debuts
Why Saab Is Better Off without GM
ANE's 2010 Eurostars
VW Could Reach No. 1 Goal Before 2018
11 Things to Expect in 2011
Automotive News Europe - September 22, 2010 - Intro
Automotive News Europe - September 22, 2010 - Contents
Automotive News Europe - September 22, 2010 - Cover2
Automotive News Europe - September 22, 2010 - 3
Automotive News Europe - September 22, 2010 - 4
Automotive News Europe - September 22, 2010 - 5
Automotive News Europe - September 22, 2010 - 6
Automotive News Europe - September 22, 2010 - 7
Automotive News Europe - September 22, 2010 - Guide to Key Paris Auto Show's Debuts
Automotive News Europe - September 22, 2010 - 9
Automotive News Europe - September 22, 2010 - 10
Automotive News Europe - September 22, 2010 - 11
Automotive News Europe - September 22, 2010 - 12
Automotive News Europe - September 22, 2010 - 13
Automotive News Europe - September 22, 2010 - 14
Automotive News Europe - September 22, 2010 - 15
Automotive News Europe - September 22, 2010 - 16
Automotive News Europe - September 22, 2010 - 17
Automotive News Europe - September 22, 2010 - 18
Automotive News Europe - September 22, 2010 - 19
Automotive News Europe - September 22, 2010 - 20
Automotive News Europe - September 22, 2010 - 21
Automotive News Europe - September 22, 2010 - 22
Automotive News Europe - September 22, 2010 - 23
Automotive News Europe - September 22, 2010 - 24
Automotive News Europe - September 22, 2010 - 25
Automotive News Europe - September 22, 2010 - 26
Automotive News Europe - September 22, 2010 - 27
Automotive News Europe - September 22, 2010 - Why Saab Is Better Off without GM
Automotive News Europe - September 22, 2010 - 29
Automotive News Europe - September 22, 2010 - ANE's 2010 Eurostars
Automotive News Europe - September 22, 2010 - 31
Automotive News Europe - September 22, 2010 - 32
Automotive News Europe - September 22, 2010 - 33
Automotive News Europe - September 22, 2010 - 34
Automotive News Europe - September 22, 2010 - 35
Automotive News Europe - September 22, 2010 - 36
Automotive News Europe - September 22, 2010 - 37
Automotive News Europe - September 22, 2010 - 38
Automotive News Europe - September 22, 2010 - 39
Automotive News Europe - September 22, 2010 - VW Could Reach No. 1 Goal Before 2018
Automotive News Europe - September 22, 2010 - 41
Automotive News Europe - September 22, 2010 - 42
Automotive News Europe - September 22, 2010 - 43
Automotive News Europe - September 22, 2010 - 44
Automotive News Europe - September 22, 2010 - 45
Automotive News Europe - September 22, 2010 - 46
Automotive News Europe - September 22, 2010 - 47
Automotive News Europe - September 22, 2010 - 48
Automotive News Europe - September 22, 2010 - 49
Automotive News Europe - September 22, 2010 - 11 Things to Expect in 2011
Automotive News Europe - September 22, 2010 - Cover3
Automotive News Europe - September 22, 2010 - Cover4
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