Automotive News Europe - December 2019 - S21

AUTOMOTIVE NEWS EUROPE

TALK FROM THE TOP

Are the buyers about the same age?
No. Most Urus buyers are 45 to 55 years
old while our supercar customers are between 30 and 45.
The Urus accounted for more than
40 percent of your first-half global
sales. Will that number grow or
shrink for the full year?
The Urus will account for about 55 percent
of our 2019 sales. That is roughly 4,500
units, which it its full capacity for a year.
Could you expand Urus production
even further?
We have the capability to do this but
not the willingness right now. This year
sales in Russia will grow twofold to 126
units and twofold in India to more than
40 units. Sales in Italy have grown threefold to about 200 units. We could eventually boost Urus production to help
shorten the waiting times in markets
such as these, where the model has performed well above our expectations.
Could Lamborghini top 10,000 sales
a year with its current lineup?
No. We plan to reach about 8,500 units
in 2020 and then to stabilize there for a
while. The supercar segment is expected
to grow about 3 percent a year and we
can't expect the Urus to keep growing
forever. Therefore, a fourth model would
be needed to get us to 10,000. The model
won't arrive before 2025 at the earliest.
Will the fourth model be the rumored
2+2 GT?
This is what we have in mind. The package and the design are almost final, but
the entire project is on standby. As our
target is to reach the market between
2025 and 2027, we need to see what
the available platform and powertrain
options - including full electric - will be
then within the VW Group. The only thing
clear is that any Lamborghini model
should offer the best performance within
the group from that specific architecture.
If sales hover at about 8,500 from
2020 until 2025-2027 won't that impact your revenue growth?
We expect moderate but stable revenue
growth. One contributing factor is spare
parts. Not only will the number of cars on
the road grow at a steadier pace, by more
than 8,000 units a year from less than

2019

In Partnership with

Lamborghini needed just 3 months to sell the 63 units of the Sian
limited-edition hypercar (shown). It costs 2 million euros plus taxes.

4,000 two years ago, but the mileage is Are you still planning a plug-in hybrid
also growing. Urus customers drive about version of the Urus?
15,000 km a year, compared with about The plan is for a V-8 plug-in hybrid, which
4,000 km for the Aventador and 6,500 for will be the most powerful Urus, but we
the Huracan. Other factors contributing are still working on the performance,
to our bottom line are increasing revenue which is impacted by the added weight
per unit and the expansion of our few-off of the batteries, e-motor and power
and one-off projects.
electronics. This variant will be the leadIs the 2 million-euro Sian the first of ing powertrain offering in markets with
CO2-based taxation.
those so-called "few-off" projects?
Yes. The Sian coupe will have a 63-unit
run, which we sold out in three months
just showing potential customers a 1-to-3
scale model and some computer-generated videos of a model that did not exist yet.

Will there be a race series created
specifically for the Urus?
Yes. We will start with a Race of Champions for the Urus STX in 2020 where
80 percent of the race will be held on a
What will be the next "few-off" model? track and 20 percent off-road. The plan
A track-only hypercar developed by is to move to a proper dedicated chamSquadra Corse [Lamborghini's motors- pionship in 2021.
ports arm] and designed by the Centro How do one-make race series such as
Stile in Sant'Agata Bolognese. The car the Super Trofeo for the Huracan help
will debut in 2020. The limited-edition your bottom line?
car's aerodynamic and mechanical specifications will be optimized to bring out We have three different regional chamthe best from our iconic 6.5-liter, natu- pionships [in Europe, North America and
Asia] in which more than 60 Huracan Evo
rally aspirated, 830-hp, V-12 engine.
racecars have competed in 2019. These
How about your plans for the one-offs? variants cost 245,000 euros plus tax in
We have two clients for bespoke Aven- Europe and require an additional 36,000
tadors. These models will have one-off euros per car to race the full season.
exteriors and interiors but will remain How will Brexit affect Lamborghini?
street legal. They should be delivered by
We are closely watching all developthe end of next year.
ments on the topic because the UK comHow much does a one-off Lamborghi- petes with Japan to be our second-largni cost?
est global market. The UK is extremely
ANE
relevant to us.
They start at 3.5 million euros.

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Automotive News Europe - December 2019

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