Automotive News Europe - December 2019 - S22
AUTOMOTIVE NEWS EUROPE
TALK FROM THE TOP
Profit warning
Mazda Europe chief races to slash brand's CO2 but EU fines loom in 2020
Y
asuhiro Aoyama, who took the helm of
Mazda Europe in March, arrived at a difficult time. Starting next year, automakers
will face tougher CO2 emissions regulations in Europe. It's unlikely Mazda will
comply despite huge investments to make
its combustion engines cleaner and to add
the full-electric MX-30 small crossover to
its lineup. The EU fines will likely jeopardize the company's profitability in Europe.
Aoyama explained how Mazda will respond
in an interview with Automotive News Europe Correspondent Andrea Malan.
Is Mazda profitable in Europe?
Yes, we are currently profitable in Europe. Maintaining profitability, however,
mainly depends on the euro/yen exchange rate. In addition, next year we
will face the potential of CO2 penalties.
We are in a transition period between
two generations of technology. When we
have completed the transition, including
the electrification of our product portfolio, our goal is to pay no fines for CO2
emissions. From that moment we want
to start increasing our operating profits
and return on sales in Europe. That is our
strategy for the long term.
Is Mazda at risk of facing CO2 fines
again in 2021 when emissions limits
become even stricter?
It is difficult to give a forecast for 2021
because multiple variables need to be
taken into account, not only regulation.
We must also consider volumes and
profit margins. In 2021 and beyond, we
will see the full deployment of our latest
technologies. So we will need to carefully manage profits and volumes over the
next few years.
Mazda recently unveiled its first fullelectric vehicle, the MX-30. What role
will the crossover play in Europe?
To avoid CO2 penalties, the electric vehicle is an indispensable part of our strategy, combined with the efficiency improvements made to our combustion engines.
Meet the Europe boss
❚ NAME: Yasuhiro Aoyama
❚ TITLE: Mazda Europe
President and CEO
❚ AGE: 54
❚ MAIN CHALLENGE: Electrifying
Mazda's lineup to comply with
tougher EU CO2 limits without
sacrificing on profitability.
Since Skyactiv-X launched, 60%
of the orders for the Mazda3
are equipped with the engine.
2021], so we haven't decided on a conHow many MX-30s will you sell in Eu- crete number. We will have to sell as many
rope next year?
battery-electric vehicles as possible so that
We are still working on our 2020 bud- we can reduce our potential of facing a
get [which will cover April 2020-March CO2 penalty.
22
www.autonewseurope.com
Who is the MX-30's target customer?
We consider it an urban, commuting vehicle for young buyers who love driving.
We want to bring the same Mazda characteristics to an electric vehicle.
In Partnership with
2019
http://www.autonewseurope.com
Automotive News Europe - December 2019
Table of Contents for the Digital Edition of Automotive News Europe - December 2019
Contents
Automotive News Europe - December 2019 - Intro
Automotive News Europe - December 2019 - Cover1
Automotive News Europe - December 2019 - Cover2
Automotive News Europe - December 2019 - 3
Automotive News Europe - December 2019 - Contents
Automotive News Europe - December 2019 - 5
Automotive News Europe - December 2019 - 6
Automotive News Europe - December 2019 - 7
Automotive News Europe - December 2019 - 8
Automotive News Europe - December 2019 - 9
Automotive News Europe - December 2019 - 10
Automotive News Europe - December 2019 - 11
Automotive News Europe - December 2019 - 12
Automotive News Europe - December 2019 - 13
Automotive News Europe - December 2019 - 14
Automotive News Europe - December 2019 - 15
Automotive News Europe - December 2019 - 16
Automotive News Europe - December 2019 - 17
Automotive News Europe - December 2019 - 18
Automotive News Europe - December 2019 - 19
Automotive News Europe - December 2019 - 20
Automotive News Europe - December 2019 - 21
Automotive News Europe - December 2019 - 22
Automotive News Europe - December 2019 - 23
Automotive News Europe - December 2019 - 24
Automotive News Europe - December 2019 - 25
Automotive News Europe - December 2019 - 26
Automotive News Europe - December 2019 - 27
Automotive News Europe - December 2019 - 28
Automotive News Europe - December 2019 - 29
Automotive News Europe - December 2019 - 30
Automotive News Europe - December 2019 - 31
Automotive News Europe - December 2019 - 32
Automotive News Europe - December 2019 - 33
Automotive News Europe - December 2019 - 34
Automotive News Europe - December 2019 - 35
Automotive News Europe - December 2019 - 36
Automotive News Europe - December 2019 - 37
Automotive News Europe - December 2019 - 38
Automotive News Europe - December 2019 - Cover3
Automotive News Europe - December 2019 - Cover4
Automotive News Europe - December 2019 - SCover1
Automotive News Europe - December 2019 - SCover2
Automotive News Europe - December 2019 - S3
Automotive News Europe - December 2019 - S4
Automotive News Europe - December 2019 - S5
Automotive News Europe - December 2019 - S6
Automotive News Europe - December 2019 - S7
Automotive News Europe - December 2019 - S8
Automotive News Europe - December 2019 - S9
Automotive News Europe - December 2019 - S10
Automotive News Europe - December 2019 - S11
Automotive News Europe - December 2019 - S12
Automotive News Europe - December 2019 - S13
Automotive News Europe - December 2019 - S14
Automotive News Europe - December 2019 - S15
Automotive News Europe - December 2019 - S16
Automotive News Europe - December 2019 - S17
Automotive News Europe - December 2019 - S18
Automotive News Europe - December 2019 - S19
Automotive News Europe - December 2019 - S20
Automotive News Europe - December 2019 - S21
Automotive News Europe - December 2019 - S22
Automotive News Europe - December 2019 - S23
Automotive News Europe - December 2019 - S24
Automotive News Europe - December 2019 - S25
Automotive News Europe - December 2019 - S26
Automotive News Europe - December 2019 - S27
Automotive News Europe - December 2019 - S28
Automotive News Europe - December 2019 - S29
Automotive News Europe - December 2019 - S30
Automotive News Europe - December 2019 - S31
Automotive News Europe - December 2019 - S32
Automotive News Europe - December 2019 - S33
Automotive News Europe - December 2019 - S34
Automotive News Europe - December 2019 - S35
Automotive News Europe - December 2019 - S36
Automotive News Europe - December 2019 - S37
Automotive News Europe - December 2019 - S38
Automotive News Europe - December 2019 - S39
Automotive News Europe - December 2019 - S40
Automotive News Europe - December 2019 - S41
Automotive News Europe - December 2019 - S42
Automotive News Europe - December 2019 - SCover3
Automotive News Europe - December 2019 - SCover4
https://www.nxtbook.com/nxtbooks/crain/ane_3495899034GGYMR
https://www.nxtbook.com/nxtbooks/crain/ane_9320328934TYHUG
https://www.nxtbook.com/nxtbooks/crain/ane_7900358122IMGRO
https://www.nxtbook.com/nxtbooks/crain/ane_3330853029TRYKS
https://www.nxtbook.com/nxtbooks/crain/ane_7603992185JJOMR
https://www.nxtbook.com/nxtbooks/crain/ane_9952380791TKMND
https://www.nxtbook.com/nxtbooks/crain/ane_5963340912YTMVC
https://www.nxtbook.com/nxtbooks/crain/ane_9085020498DOMCR
https://www.nxtbook.com/nxtbooks/crain/ane_7569349232HGWST
https://www.nxtbook.com/nxtbooks/crain/ane_8394843321MIRSB_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8394843321MIRSB
https://www.nxtbook.com/nxtbooks/crain/ane_7830554918KRPMY
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2019
https://www.nxtbook.com/nxtbooks/crain/ane_3258093390ITWPM
https://www.nxtbook.com/nxtbooks/crain/ane_5392044910YTVMM
https://www.nxtbook.com/nxtbooks/crain/ane_4903750143RTEM
https://www.nxtbook.com/nxtbooks/crain/ane_8945903036KOPLM
https://www.nxtbook.com/nxtbooks/crain/ane_4950209328USKEJ
https://www.nxtbook.com/nxtbooks/crain/ane_7390430940MNSWA
https://www.nxtbook.com/nxtbooks/crain/ane_7390430940MNSWA_v2
https://www.nxtbook.com/nxtbooks/crain/ane_8230453971TKYMU
https://www.nxtbook.com/nxtbooks/crain/ane_7837465743WEMSH
https://www.nxtbook.com/nxtbooks/crain/ane_7833672917YBMPD
https://www.nxtbook.com/nxtbooks/crain/ane_9088748726YCPLE
https://www.nxtbook.com/nxtbooks/crain/carcutaways_2018
https://www.nxtbook.com/nxtbooks/crain/ane_8597213481CWFVW
https://www.nxtbook.com/nxtbooks/crain/ane_2482974147IFSFU
https://www.nxtbook.com/nxtbooks/crain/ane_8305986869KNPMS
https://www.nxtbook.com/nxtbooks/crain/ane_0614201113IJPIA
https://www.nxtbook.com/nxtbooks/crain/ane_8994679032WJPLU
https://www.nxtbook.com/nxtbooks/crain/ane_5968336988ILNYJ
https://www.nxtbook.com/nxtbooks/crain/ane_1997227797LUMBD
https://www.nxtbook.com/nxtbooks/crain/ane_4215263985SSIAG
https://www.nxtbook.com/nxtbooks/crain/ane_4215263985SSIAG_v2
https://www.nxtbook.com/nxtbooks/crain/ane_9685235478RMUTM
https://www.nxtbook.com/nxtbooks/crain/ane_7982651231IRTQN
https://www.nxtbook.com/nxtbooks/crain/ane_9762539875TSICT
https://www.nxtbook.com/nxtbooks/crain/ane_5689715482IENCS
https://www.nxtbook.com/nxtbooks/crain/ane_3746259086NJIUT
https://www.nxtbook.com/nxtbooks/crain/ane_3746259086NJIUT_supp
https://www.nxtbook.com/nxtbooks/crain/ane_6647392641QIRBD
https://www.nxtbook.com/nxtbooks/crain/ane_1850001440JWORG
https://www.nxtbook.com/nxtbooks/crain/ane_5574194871YIURI
https://www.nxtbook.com/nxtbooks/crain/hyundaisupp2017
https://www.nxtbook.com/nxtbooks/crain/ane_4475234219PTTGU
https://www.nxtbook.com/nxtbooks/crain/ane_4475234219PTTGU_supp
https://www.nxtbook.com/nxtbooks/crain/ane_7756553946DFERT
https://www.nxtbook.com/nxtbooks/crain/ane_7565421232JJRPR
https://www.nxtbook.com/nxtbooks/crain/ane_2587741235HJMYR
https://www.nxtbook.com/nxtbooks/crain/ane_4125411029LPFDS_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8565758324ZKFSK
https://www.nxtbook.com/nxtbooks/crain/ane_7578531577POYML
https://www.nxtbook.com/nxtbooks/crain/ane_9343287619LWSSX_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8578612319JPCLK
https://www.nxtbook.com/nxtbooks/crain/ane_9856230144DRBGW
https://www.nxtbook.com/nxtbooks/crain/ane_5895292377LGMAK
https://www.nxtbook.com/nxtbooks/crain/ane_4859913266JPCLG
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2016
https://www.nxtbook.com/nxtbooks/crain/ane_3403462342JDFLS
https://www.nxtbook.com/nxtbooks/crain/ane_4687134234ASBSE
https://www.nxtbook.com/nxtbooks/crain/ane_4687134234ASBSE_supp
https://www.nxtbook.com/nxtbooks/crain/ane_1324623495GSAPP_supp
https://www.nxtbook.com/nxtbooks/crain/ane_1324623495GSAPP
https://www.nxtbook.com/nxtbooks/crain/ane_7076604777NWYOQ
https://www.nxtbook.com/nxtbooks/crain/ane_2309428300SPGDS
https://www.nxtbook.com/nxtbooks/crain/ane_1982756473HYRDS
https://www.nxtbook.com/nxtbooks/crain/ane_2057203582WPGHS
https://www.nxtbook.com/nxtbooks/crain/ane_9635969361GPSUS
https://www.nxtbook.com/nxtbooks/crain/ane_2983710392PASLY
https://www.nxtbook.com/nxtbooks/crain/ane_9274028472PSHGR
https://www.nxtbook.com/nxtbooks/crain/ane_7844698254RFBML
https://www.nxtbook.com/nxtbooks/crain/ane_3566392684GBCRP
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2015
https://www.nxtbook.com/nxtbooks/crain/ane_7746982457HCTBV
https://www.nxtbook.com/nxtbooks/crain/ane_8466734982WRVBP
https://www.nxtbook.com/nxtbooks/crain/ane_8944557823RVMTM
https://www.nxtbook.com/nxtbooks/crain/ane_4663872983MNCFG
https://www.nxtbook.com/nxtbooks/crain/ane_8935549241RNBCW
https://www.nxtbook.com/nxtbooks/crain/ane_9566378724RTBNK
https://www.nxtbook.com/nxtbooks/crain/ane_1598742103YTHGS
https://www.nxtbook.com/nxtbooks/crain/ane_6449829678HCRRM
https://www.nxtbook.com/nxtbooks/crain/ane_8433098135TBSPR
https://www.nxtbook.com/nxtbooks/crain/ane_1988430922ECNBM
https://www.nxtbook.com/nxtbooks/crain/ane_4635855310KGBRY
https://www.nxtbook.com/nxtbooks/crain/ane_7735666492FWXZT
https://www.nxtbook.com/nxtbooks/crain/ane_4498823511WNCGH
https://www.nxtbook.com/nxtbooks/crain/ane_8944367792DCMBT
https://www.nxtbook.com/nxtbooks/crain/ane_2553977513GBCWD
https://www.nxtbook.com/nxtbooks/crain/ane_1665498825FVBCR
https://www.nxtbook.com/nxtbooks/crain/ane_4667099235GBWXD
https://www.nxtbook.com/nxtbooks/crain/ane_7844098824RBCKL
https://www.nxtbook.com/nxtbooks/crain/ane_8944652092BCTRF
https://www.nxtbook.com/nxtbooks/crain/ane_5421893221KYPFV
https://www.nxtbook.com/nxtbooks/crain/ane_8944763097HBPSR
https://www.nxtbook.com/nxtbooks/crain/ane_7589445092GBMCT
https://www.nxtbook.com/nxtbooks/crain/ane_8971256849SUEQH
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2013
https://www.nxtbook.com/nxtbooks/crain/ane_7485663908JMPSU
https://www.nxtbook.com/nxtbooks/crain/ane_8946673098UVPLS
https://www.nxtbook.com/nxtbooks/crain/ane_1099378253HVLPH
https://www.nxtbook.com/nxtbooks/crain/ane_8946773099BHWDC
https://www.nxtbook.com/nxtbooks/crain/ane_8944609227HCTRP
https://www.nxtbook.com/nxtbooks/crain/ane_4899309227HWULX
https://www.nxtbook.com/nxtbooks/crain/ane_7800409927YNCBD
https://www.nxtbook.com/nxtbooks/crain/ane_4667330227HCQWE
https://www.nxtbook.com/nxtbooks/crain/ane_8933092287HCMPL
https://www.nxtbook.com/nxtbooks/crain/ane_975313566GYNDE
https://www.nxtbook.com/nxtbooks/crain/ane_7550448339HVNCN
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_201111
https://www.nxtbook.com/nxtbooks/crain/ane_201109
https://www.nxtbook.com/nxtbooks/crain/ane_frankfurt2011_pocketguide
https://www.nxtbook.com/nxtbooks/crain/ane_201106
https://www.nxtbook.com/nxtbooks/crain/ane_20110222
https://www.nxtbook.com/nxtbooks/crain/ane_20100922
https://www.nxtbook.com/nxtbooks/crain/ane7844055693GVCCB
https://www.nxtbook.com/nxtbooks/crain/ane2662304498QXXVB
https://www.nxtbook.com/nxtbooks/crain/ane7510059135PBCCV
https://www.nxtbook.com/nxtbooks/crain/ane5600731098XCVXB
https://www.nxtbook.com/nxtbooks/crain/ane7985331807SCBCS
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_20081208
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_nxtd
https://www.nxtbookmedia.com