Automotive News Europe - October 2016 - Leading Women - 22
Tina Mueller
Chief marketing officer, management board member | Opel Group |
Ruesselsheim, Germany | 47
❚ EDUCATION:
Master's degree in business
administration from Jean
Moulin University Lyon 3,
Lyon, France
What attracted you to the
auto industry?
I find the fact that the industry
is in transformation exciting.
Car manufacturers are currently changing into connected-mobility service providers. I
was also attracted by the challenge of playing a part in the
turnaround of a major European car brand.
First automotive job:
I was named Opel's chief marketing officer in 2013 and later
became a member of the company's management board.
Have you ever taken a sabbatical and what did you do?
I took a year off between leaving my previous job at Henkel, a
consumer goods company, and
my current job at Opel. It gave
me that chance to publish two
books: "Why Products flop? The
Cardinal Sins of Marketing" and
"It Is Never Too Late To Stay
Young," which was a guide to
preventing aging.
What major challenge have
you faced in your career?
I would have to name two:
Managing and developing a
22
www.autonewseurope.com
global cosmetic brand with a
turnover of more than 1 billion euros and the turnaround
of the Opel/Vauxhall brand.
Who has had the biggest
influence on your career?
Initially my parents and then
some of my former bosses
who played a major role in
mentoring my career.
What should be done to
encourage women to enter
the auto industry?
I believe more role models
need to promote and support
high-potential female talents.
A stronger culture of diversity
from the top down needs to be
fostered and clear targets
need to be set regarding the
percentage of females in leadership positions.
What's your favorite weekend activity?
On weekends I spend time
with my family and friends.
❚ BORN: Bad Neuenahr,
Germany
❚ NATIONALITY:
German
❚ LANGUAGES: German,
English, French
who would it be?
That's a tough question, but I
would have to say it would be
the actress Romy Schneider.
If I had it to do all over
again, I would ...
If I had it to do all over again, I
would probably study medicine and try to prevent people
from getting old and ill.
What keeps you awake at
night?
Opel's turnaround.
When and where was your
last vacation?
I went to the German island of
Sylt in the North Sea.
If you could have dinner
with anyone, living or dead,
Name one talent you wish
you had.
I really wish I could play the
piano better.
Best advice you've ever
received?
Nothing is impossible.
What advice would you give
your child?
I would tell them: Strengthen
your strengths.
If you were a car, what car
would you be?
I would be a fully connected,
autonomous electric car with
a breath-taking design. In other words, it would be a wellness lounge on wheels. ANE
Exclusive Sponsor:
2016
http://www.autonewseurope.com
Table of Contents for the Digital Edition of Automotive News Europe - October 2016 - Leading Women
Contents
Automotive News Europe - October 2016 - Leading Women - 1
Automotive News Europe - October 2016 - Leading Women - 2
Automotive News Europe - October 2016 - Leading Women - Contents
Automotive News Europe - October 2016 - Leading Women - 4
Automotive News Europe - October 2016 - Leading Women - 5
Automotive News Europe - October 2016 - Leading Women - 6
Automotive News Europe - October 2016 - Leading Women - 7
Automotive News Europe - October 2016 - Leading Women - 8
Automotive News Europe - October 2016 - Leading Women - 9
Automotive News Europe - October 2016 - Leading Women - 10
Automotive News Europe - October 2016 - Leading Women - 11
Automotive News Europe - October 2016 - Leading Women - 12
Automotive News Europe - October 2016 - Leading Women - 13
Automotive News Europe - October 2016 - Leading Women - 14
Automotive News Europe - October 2016 - Leading Women - 15
Automotive News Europe - October 2016 - Leading Women - 16
Automotive News Europe - October 2016 - Leading Women - 17
Automotive News Europe - October 2016 - Leading Women - 18
Automotive News Europe - October 2016 - Leading Women - 19
Automotive News Europe - October 2016 - Leading Women - 20
Automotive News Europe - October 2016 - Leading Women - 21
Automotive News Europe - October 2016 - Leading Women - 22
Automotive News Europe - October 2016 - Leading Women - 23
Automotive News Europe - October 2016 - Leading Women - 24
Automotive News Europe - October 2016 - Leading Women - 25
Automotive News Europe - October 2016 - Leading Women - 26
Automotive News Europe - October 2016 - Leading Women - 27
Automotive News Europe - October 2016 - Leading Women - 28
Automotive News Europe - October 2016 - Leading Women - 29
Automotive News Europe - October 2016 - Leading Women - 30
Automotive News Europe - October 2016 - Leading Women - 31
Automotive News Europe - October 2016 - Leading Women - 32
Automotive News Europe - October 2016 - Leading Women - 33
Automotive News Europe - October 2016 - Leading Women - 34
Automotive News Europe - October 2016 - Leading Women - 35
Automotive News Europe - October 2016 - Leading Women - 36
Automotive News Europe - October 2016 - Leading Women - 37
Automotive News Europe - October 2016 - Leading Women - 38
Automotive News Europe - October 2016 - Leading Women - 39
Automotive News Europe - October 2016 - Leading Women - 40
https://www.nxtbook.com/nxtbooks/crain/ane_3495899034GGYMR
https://www.nxtbook.com/nxtbooks/crain/ane_9320328934TYHUG
https://www.nxtbook.com/nxtbooks/crain/ane_7900358122IMGRO
https://www.nxtbook.com/nxtbooks/crain/ane_3330853029TRYKS
https://www.nxtbook.com/nxtbooks/crain/ane_7603992185JJOMR
https://www.nxtbook.com/nxtbooks/crain/ane_9952380791TKMND
https://www.nxtbook.com/nxtbooks/crain/ane_5963340912YTMVC
https://www.nxtbook.com/nxtbooks/crain/ane_9085020498DOMCR
https://www.nxtbook.com/nxtbooks/crain/ane_7569349232HGWST
https://www.nxtbook.com/nxtbooks/crain/ane_8394843321MIRSB_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8394843321MIRSB
https://www.nxtbook.com/nxtbooks/crain/ane_7830554918KRPMY
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2019
https://www.nxtbook.com/nxtbooks/crain/ane_3258093390ITWPM
https://www.nxtbook.com/nxtbooks/crain/ane_5392044910YTVMM
https://www.nxtbook.com/nxtbooks/crain/ane_4903750143RTEM
https://www.nxtbook.com/nxtbooks/crain/ane_8945903036KOPLM
https://www.nxtbook.com/nxtbooks/crain/ane_4950209328USKEJ
https://www.nxtbook.com/nxtbooks/crain/ane_7390430940MNSWA
https://www.nxtbook.com/nxtbooks/crain/ane_7390430940MNSWA_v2
https://www.nxtbook.com/nxtbooks/crain/ane_8230453971TKYMU
https://www.nxtbook.com/nxtbooks/crain/ane_7837465743WEMSH
https://www.nxtbook.com/nxtbooks/crain/ane_7833672917YBMPD
https://www.nxtbook.com/nxtbooks/crain/ane_9088748726YCPLE
https://www.nxtbook.com/nxtbooks/crain/carcutaways_2018
https://www.nxtbook.com/nxtbooks/crain/ane_8597213481CWFVW
https://www.nxtbook.com/nxtbooks/crain/ane_2482974147IFSFU
https://www.nxtbook.com/nxtbooks/crain/ane_8305986869KNPMS
https://www.nxtbook.com/nxtbooks/crain/ane_0614201113IJPIA
https://www.nxtbook.com/nxtbooks/crain/ane_8994679032WJPLU
https://www.nxtbook.com/nxtbooks/crain/ane_5968336988ILNYJ
https://www.nxtbook.com/nxtbooks/crain/ane_1997227797LUMBD
https://www.nxtbook.com/nxtbooks/crain/ane_4215263985SSIAG
https://www.nxtbook.com/nxtbooks/crain/ane_4215263985SSIAG_v2
https://www.nxtbook.com/nxtbooks/crain/ane_9685235478RMUTM
https://www.nxtbook.com/nxtbooks/crain/ane_7982651231IRTQN
https://www.nxtbook.com/nxtbooks/crain/ane_9762539875TSICT
https://www.nxtbook.com/nxtbooks/crain/ane_5689715482IENCS
https://www.nxtbook.com/nxtbooks/crain/ane_3746259086NJIUT
https://www.nxtbook.com/nxtbooks/crain/ane_3746259086NJIUT_supp
https://www.nxtbook.com/nxtbooks/crain/ane_6647392641QIRBD
https://www.nxtbook.com/nxtbooks/crain/ane_1850001440JWORG
https://www.nxtbook.com/nxtbooks/crain/ane_5574194871YIURI
https://www.nxtbook.com/nxtbooks/crain/hyundaisupp2017
https://www.nxtbook.com/nxtbooks/crain/ane_4475234219PTTGU
https://www.nxtbook.com/nxtbooks/crain/ane_4475234219PTTGU_supp
https://www.nxtbook.com/nxtbooks/crain/ane_7756553946DFERT
https://www.nxtbook.com/nxtbooks/crain/ane_7565421232JJRPR
https://www.nxtbook.com/nxtbooks/crain/ane_2587741235HJMYR
https://www.nxtbook.com/nxtbooks/crain/ane_4125411029LPFDS_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8565758324ZKFSK
https://www.nxtbook.com/nxtbooks/crain/ane_7578531577POYML
https://www.nxtbook.com/nxtbooks/crain/ane_9343287619LWSSX_supp
https://www.nxtbook.com/nxtbooks/crain/ane_8578612319JPCLK
https://www.nxtbook.com/nxtbooks/crain/ane_9856230144DRBGW
https://www.nxtbook.com/nxtbooks/crain/ane_5895292377LGMAK
https://www.nxtbook.com/nxtbooks/crain/ane_4859913266JPCLG
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2016
https://www.nxtbook.com/nxtbooks/crain/ane_3403462342JDFLS
https://www.nxtbook.com/nxtbooks/crain/ane_4687134234ASBSE
https://www.nxtbook.com/nxtbooks/crain/ane_4687134234ASBSE_supp
https://www.nxtbook.com/nxtbooks/crain/ane_1324623495GSAPP_supp
https://www.nxtbook.com/nxtbooks/crain/ane_1324623495GSAPP
https://www.nxtbook.com/nxtbooks/crain/ane_7076604777NWYOQ
https://www.nxtbook.com/nxtbooks/crain/ane_2309428300SPGDS
https://www.nxtbook.com/nxtbooks/crain/ane_1982756473HYRDS
https://www.nxtbook.com/nxtbooks/crain/ane_2057203582WPGHS
https://www.nxtbook.com/nxtbooks/crain/ane_9635969361GPSUS
https://www.nxtbook.com/nxtbooks/crain/ane_2983710392PASLY
https://www.nxtbook.com/nxtbooks/crain/ane_9274028472PSHGR
https://www.nxtbook.com/nxtbooks/crain/ane_7844698254RFBML
https://www.nxtbook.com/nxtbooks/crain/ane_3566392684GBCRP
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2015
https://www.nxtbook.com/nxtbooks/crain/ane_7746982457HCTBV
https://www.nxtbook.com/nxtbooks/crain/ane_8466734982WRVBP
https://www.nxtbook.com/nxtbooks/crain/ane_8944557823RVMTM
https://www.nxtbook.com/nxtbooks/crain/ane_4663872983MNCFG
https://www.nxtbook.com/nxtbooks/crain/ane_8935549241RNBCW
https://www.nxtbook.com/nxtbooks/crain/ane_9566378724RTBNK
https://www.nxtbook.com/nxtbooks/crain/ane_1598742103YTHGS
https://www.nxtbook.com/nxtbooks/crain/ane_6449829678HCRRM
https://www.nxtbook.com/nxtbooks/crain/ane_8433098135TBSPR
https://www.nxtbook.com/nxtbooks/crain/ane_1988430922ECNBM
https://www.nxtbook.com/nxtbooks/crain/ane_4635855310KGBRY
https://www.nxtbook.com/nxtbooks/crain/ane_7735666492FWXZT
https://www.nxtbook.com/nxtbooks/crain/ane_4498823511WNCGH
https://www.nxtbook.com/nxtbooks/crain/ane_8944367792DCMBT
https://www.nxtbook.com/nxtbooks/crain/ane_2553977513GBCWD
https://www.nxtbook.com/nxtbooks/crain/ane_1665498825FVBCR
https://www.nxtbook.com/nxtbooks/crain/ane_4667099235GBWXD
https://www.nxtbook.com/nxtbooks/crain/ane_7844098824RBCKL
https://www.nxtbook.com/nxtbooks/crain/ane_8944652092BCTRF
https://www.nxtbook.com/nxtbooks/crain/ane_5421893221KYPFV
https://www.nxtbook.com/nxtbooks/crain/ane_8944763097HBPSR
https://www.nxtbook.com/nxtbooks/crain/ane_7589445092GBMCT
https://www.nxtbook.com/nxtbooks/crain/ane_8971256849SUEQH
https://www.nxtbook.com/nxtbooks/crain/ane_risingstars2013
https://www.nxtbook.com/nxtbooks/crain/ane_7485663908JMPSU
https://www.nxtbook.com/nxtbooks/crain/ane_8946673098UVPLS
https://www.nxtbook.com/nxtbooks/crain/ane_1099378253HVLPH
https://www.nxtbook.com/nxtbooks/crain/ane_8946773099BHWDC
https://www.nxtbook.com/nxtbooks/crain/ane_8944609227HCTRP
https://www.nxtbook.com/nxtbooks/crain/ane_4899309227HWULX
https://www.nxtbook.com/nxtbooks/crain/ane_7800409927YNCBD
https://www.nxtbook.com/nxtbooks/crain/ane_4667330227HCQWE
https://www.nxtbook.com/nxtbooks/crain/ane_8933092287HCMPL
https://www.nxtbook.com/nxtbooks/crain/ane_975313566GYNDE
https://www.nxtbook.com/nxtbooks/crain/ane_7550448339HVNCN
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_201111
https://www.nxtbook.com/nxtbooks/crain/ane_201109
https://www.nxtbook.com/nxtbooks/crain/ane_frankfurt2011_pocketguide
https://www.nxtbook.com/nxtbooks/crain/ane_201106
https://www.nxtbook.com/nxtbooks/crain/ane_20110222
https://www.nxtbook.com/nxtbooks/crain/ane_20100922
https://www.nxtbook.com/nxtbooks/crain/ane7844055693GVCCB
https://www.nxtbook.com/nxtbooks/crain/ane2662304498QXXVB
https://www.nxtbook.com/nxtbooks/crain/ane7510059135PBCCV
https://www.nxtbook.com/nxtbooks/crain/ane5600731098XCVXB
https://www.nxtbook.com/nxtbooks/crain/ane7985331807SCBCS
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_20081208
https://www.nxtbook.com/nxtbooks/crain/autonews_europe_nxtd
https://www.nxtbookmedia.com