KIA CONCEPT CONTINUES KIA’S DESIGN SHIFT KIA Chief Design Officer Peter Schreyer continues the brand’s design revolution with a sporty sedan concept that debuts in Frankfurt. The sleek, muscular car signals a distinctive new styling direction for Kia, Schreyer said. “No matter from which perspective you look at it, this concept car is roaring with energy and ready for takeoff,” he said. “I believe the car is a strong statement from Kia: We are ready to fast forward to an all-new chapter.” Kia is not saying whether the four-door, rear-wheel-drive concept will reach production, but some of its styling could end up on a halo model planned by Kia. Schreyer was Audi chief designer from 1994-2002, then VW’s chief designer from 20022005. Since joining Kia in 2006, he has won praise for transforming the look of Kia’s mainstream cars. IAA 2011 POCKET GUIDE 41