Questions & Answers Marco Magnanini MASERATI What was your first automotive job and why were you interested in the industry? I started in international network development at Fiat. I was interested in the automotive industry because it is one of the most complex sectors. I continue to be thrilled by all phases of this business ranging from the strategic thinking that goes into creating a concept car to the customer experience that comes from the end product. Your greatest achievement? The creation and launch of the Abarth subbrand. This experience gave me the opportunity to learn how to design a 360-degree business model and manage all the vertical functions. Within five years we went for zero sales to 15,000. This experience helped me become, at 34, one of Fiat Chrysler's youngest executive managers. Another big achievement was being part of the executive committee that created Maserati's new product range strategy and its new brand positioning. This, along with the successful launch of the Levante SUV, has helped us extend our presence in the luxury segment around the world. What was your biggest failure and what did it teach you? Earlier in my career I had trouble retaining people and developing a long-term plan for them. Today I'm more focused on helping develop future leaders and helping them become part of the company's bigger picture. What is your current challenge at work? Our industry is in the middle of a revolution, therefore it is crucial to create a solid plan to overcome all the new challenges. The changes are forcing us to develop a new understanding of what customer experience will be in the future. While digitalization, car-sharing and tougher CO2 regulation will impact the automotive business, my priorities will be to understand and enhance the meaning of a luxury experience. What about the auto industry surprises you? The red line between passion and business. You have to balance emotional brand values with the pressure to make a profit while maintaining a customer-centric approach in one of the most competitive sectors in the world. I'm also amazed how all the recent M&A activity is causing the industry to evolve and adapt. What is the best advice you have ever received? Listen, learn and lead. 46