Questions & Answers Neil Marsons JAGUAR LAND ROVER What was your first automotive job and why were you interested in the industry? My first job was as an apprentice in 1996. I was interested in getting into the automotive industry because I wanted to work in a busy, diverse, fast-paced and challenging environment that offered the potential for personal and professional growth. Your greatest achievement? My two children and my family are my greatest personal achievement. Professionally, what I am most proud of is my current role within Jaguar Land Rover. I feel very privileged to be in a position where I can positively influence the company's future. What was your biggest failure and what did it teach you? That happened early in my career when MG Rover went into administration and I had to find a new job. This experience taught me that personal resilience, hard work and the ability to adapt are critical characteristics for a career in the automotive industry. What is your current challenge at work? As a business we are undergoing a transformation, so a lot of my time is spent dealing with both specific issues and broader related topics. It's a really exciting time to be working at Jaguar Land Rover - but it's not easy - balancing my time across a large number of key topics as well as trying to achieve a work life balance is a constant challenge. What about the auto industry surprises you? Nothing ceases to surprise me. The pace of change is amazing. The challenges are increasingly complex and varied. I keep using the phrase, "Change is the new normal." I say this during nearly every meeting. I think it sums up the state of our industry. What is the best advice you have ever received? Be strong enough to stand alone, smart enough to know when you need help and brave enough to ask for it. What advice would you give to a person considering a career in the auto industry? Talent alone won't guarantee success. Working in the automotive industry is hard work but it's thoroughly fulfilling and enjoyable. It also helps to have a passion for what you do -- it's the magic cocktail of talent, hard work and passion that will continue to drive our industry forward. 54