BtoB - 2008 Marketers Resource Guide - (Page 23)

LIST BROKERS Company ALC Direct Media Edith Roman Associates IDG List Services Location Princeton, N.J. URL www.alc.com Phone Key Exec Greenwich, Conn. www.directmedia.com Pearl River, N.Y. Framingham, Mass. www.edithroman.com www.idglist.com As originally published in the Feb. 12, 2007, issue of BtoB. Key Clients (609) 580-2901 Owen McCorry, president-customer Citibank, Merrill Lynch, HealthMarkets, Harry & David, Best Buy acquisition services (203) 532-1000 David Gaudreau, VP-B2B Brokerage Staples, Lorman Educational Services, American Management Association, Pitney Bowes Direct (800) 223-2194 Sean Sullivan, VP-list brokerage (888) 434-5478 Andrew Sambrook, general manager Dell, Avaya, Digi-Key Electronics, New Pig, Oracle, Fred Prior Seminars, Intuit ComputerWorld, Network World, InfoWorld, World Expo, IDC CDW, Farm Tek, Lands’ End Business Outfitters, OfficeMax, Rand American Power Conversion, Vmware, Stamps.com, Questex Media, Borland, Frontrange Solutions BusinessWeek, Citrix Systems, 4 Imprint, Lands’ End Business Outfitters, Microsoft, OfficeMax Hello Direct, Capitol One, BusinessWeek, Financial Times, Forbes, The Wall St. Journal, Reed Exhibitions Oracle, Intuit, SAP, WebEx, Cisco, ITEC, People to People Ambassador Programs Canon Communications, National Fire Protection Association, Rudd Lighting, Lebhar-Friedman, Pennwell Publishing, Hanley Wood Publishing Citrix, Monster.com, OneSource, 101communications Citrix, Rack Space, Quest Software, Shared Insights Cisco, Dell, AMD, Intuit Integrated Direct Marketing Reston, Va. Marketry MeritDirect ParadyszMatera Specialists Marketing Services—B2B Group Statlistics Bellevue www.integrated-dm.com (703) 547-4961 Chad Slater, president www.marketry.com (800) 346-2013 Bruce Morrison, senior account executive (914) 368-1030 Ralph Drybrough, CEO White Plains, N.Y. www.meritdirect.com New York Weehawken, N.J. Danbury, Conn. www.paradyszmatera.com (212) 387-0300 Eric Johnson, VP-business development www.specialistsms.com www.statlistics.com (201) 865-5800 Peter Candito, exec VP (203) 778-8700 John Papalia, president-CEO Walter Karl Pearl River, N.Y. www.walterkarl.com www.walterkarl.com www.worldata.com (845) 732-7042 Rob Fitzgerald, president (847) 619-9800 Rob Fitzgerald, president (800) 331-8102 Jay Schwedelson, corporate VP Walter Karl Midwest (former- Schaumburg, Ill. ly Rubin Response Services) Worldata Boca Raton, Fla. DATA SEGMENTATION VENDORS Company Anchor Computer Creative Automation Co. D&B Location URL Product Description Farmingdale, N.Y. www.anchorcomputer.c Database solutions om Hillside, Ill. www.cauto.com As originally published in the June 4, 2007, issue of BtoB. Cost Call for quote Call for quote Database design/consulting services, database maintenance, modeling and analysis services. Segmentation/profile analysis Database marketing services include database design, maintenance, analytics, reporting and strategic consulting. Market Spectrum, MarketZapdata.com offers basic segmentation; Marketplace Gold DVD allows place Gold DVD, zapdata.com, profiling and segmentation against D&B files; Market Spectrum profiles Market Insight and segments files combining client databases with D&B files. N/A N/A N/A Database services BizInsight Short Hills, N.J. www.dnb.com Priced according to product; Zapdata is free with purchase of lists. Database Marketing Solutions David Shepard Associates DMRS Group Equifax Marketing Services Experian Harte-Hanks Hoover's, a D&B Company infoUSA KnowledgeBase Marketing Los Gatos, Calif. Dix Hills, N.Y. New York Atlanta www.databasemarketing.com www.dsadirect.com www.dmrsgroup.com www.equifax.com Customer data analysis, profiling, segmentation, scorecards, dashboards Consulting fee and campaign performance analysis. Database building, predictive modeling, segmentation, Internet strategy, Web site evaluations and advice. Project basis or ongoing retainer Marketing database design, development, application; vendor evaluation, Project basis or ongoing RFP development; vendor selection and administration. retainer Outsourced database management, data, analytics, data mining and strategy development. $360,000 to $600,000 per year Costa Mesa, Calif. www.experianb2b.com San Antonio, Texas www.harte-hanks.com Austin, Texas Omaha, Neb. www.hoovers.com www.infousa.com Segment Experian's National Business Database directly online to target 7¢/direct mail; 11¢/demohighly responsive businesses. graphic; 25¢/credit record Consulting fee From $75 per month Segmentation/profile analysis Full-service consulting model. N/A SalesGenie, Sales Leads USA, Business Credit N/A Search, sort and download data on up to 24MM companies and 31MM decision-makers worldwide. Turnkey sales leads and prospecting and marketing solutions; unlimited Subscriptions from $75 to business credit reports. $150 per month Database marketing services including data appending, customer profil- Varies ing, modeling, segmentation and scoring. Richardson, Texas www.knowledgebase marketing.com www.latham.com www.listservices.com www.merkleinc.com www.unica.com Latham Synchronized Oak Brook Relationship Marketing Terrace, Ill. List Services Corp. Merkle Inc. Unica Corp. Bethel, Conn. Lanham, Md. Waltham, Mass. Valuation mapping, marketing Audits of customer data, customer profiling, database segmentation and Consulting fee investment optimization campaign strategy. N/A DataSource and Marketing Knowledge Center Affinium software suite Business data appending, custom databases, business segmentation, modeling and e-mail address appending. Call for quote Predictive modeling, profiling, segmentation and program performance Varies evaluation. Data mining, segmentation and profiling. Provides Web and customer analytics, event detection, campaign man- Pricing based on modules agement, e-mail and Web marketing, lead management and marketing licensed, number of users resource management. and/or number of customers. btobonline.com | 2008 | BtoB’s Marketers Resource Guide | 23 http://www.alc.com http://www.directmedia.com http://www.edithroman.com http://www.idglist.com http://www.integrated-dm.com http://www.marketry.com http://www.meritdirect.com http://www.paradyszmatera.com http://www.specialistsms.com http://www.statlistics.com http://www.walterkarl.com http://www.walterkarl.com http://www.worldata.com http://www.anchorcomputer.com http://www.cauto.com http://www.dnb.com http://www.database-marketing.com http://www.dsadirect.com http://www.dmrsgroup.com http://www.equifax.com http://www.experianb2b.com http://www.harte-hanks.com http://www.hoovers.com http://www.infousa.com http://www.knowledgebasemarketing.com http://www.latham.com http://www.listservices.com http://www.merkleinc.com http://www.unica.com http://btobonline.com

Table of Contents for the Digital Edition of BtoB - 2008 Marketers Resource Guide

BtoB - 2008 Marketers Resource Guide
Top 100 B-to-B Advertisers
Top 50 B-to-B Internet Advertisers
Top B-to-B Agencies
Interactive Agencies
Direct Marketing Agencies
List Managers
List Brokers
Data Segmentation Vendors
Data Cleansers
Analytics Vendors
Web Analytics Vendors
E-mail Resources
Search Engine Marketing Resources
Event Services
Virtual Event Vendors
Event Designers/Producers
Event Venues
Media Power 50
Online Publishers
BtoB'sWho's Who

BtoB - 2008 Marketers Resource Guide

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