BtoB - 2008 Marketers Resource Guide - (Page 26)

ANALYTICS VENDORS Company Applix Business Objects Cognos Inc. Hyperion Solutions IBM Corp. URL www.applix.com www.business objects.com www.cognos.com www.hyperion.com www.ibm.com/ software/websphere Phone Product/service (800) 409-2990 TM1 and Executive Viewer (866) 681-3435 BusinessObjects XI Release 2 (800) 426-4667 Cognos (800) 286-8000 Hyperion System 9 As originally published in the June 4, 2007, issue of BtoB. Description TM1is a performance management solution for planning, managing and monitoring performance across the financial and operational functions within an enterprise. A business intelligence platform that provides performance management, planning, reporting, query and analysis, and enterprise information management capabilities. Analytical processing tool lets individuals drill into data residing in a variety of repositories, including Microsoft SQL Server Analysis Services, SAP R/3 and IBM’s DB2 OLAP server. Comprehensive business performance management system, integrating a modular suite of financial management applications with business intelligence capabilities for reporting and analysis. (800) 426-4968 IBM WebSphere Federation Server, Federation Server provides virtualized access to enterprise information while maintaining source IBM WebSphere Replication Server, integrity. Replication Server distributes, consolidates and synchronizes data for high availability and IBM WebSphere Data Event Publisher real-time transformations. Data Event Publisher captures changed-data events and publishes them. Real-time view of operational and customer data. PowerCenter Advanced Edition is data integration software that includes metadata analysis, data-ready reporting and grid computing. Informatica Data Quality manages data quality. Offers real-time or batch verification, correction, standardization and enhancement of address and phone data. Mailing software, databases, e-mail cleansing, NCOALink. Integrated view of business data as the foundation for traditional reporting, online analytical processing, Key Performance Indicator scorecards and data mining. The OLAP component includes a middle-tier server that enables users to perform analyses on large volumes of data. Infor Global Solutions www.infor.com (800) 260-2640 Infor CRM (formerly Epiphany) Informatica Corp. www.informatica.com (800) 653-3871 PowerCenter Advanced Edition and Informatica Data Quality Melissa Data Microsoft Corp. www.melissa data.com (800) 800-6245 Data Quality Web Service, Data Quality Tools www.microsoft.com/ (800) 426-9400 SQL Server 2005 Analysis Services sql/default.mspx www.micro strategy.com www.oracle.com/bi www.sas.com www.teradata.com MicroStrategy Inc. Oracle SAS Institute Teradata (a division of NCR) (703) 848-8600 MicroStrategy 8, MicroStrategy Provides integrated reporting, analysis and monitoring software with advanced technical capabilities, Report Services, MicroStrategy Office sophisticated analytics and superior data and user scalability. (800) 633-0738 Oracle Business Intelligence Suite Enterprise Edition (919) 677-8000 SAS Software (937) 445-5993 Teradata Warehouse and Advanced Analytics (703) 838-9847 Xert Precision Suite Offers an integrated, comprehensive suite of standards-based business intelligence (BI) products and provides the best foundation for building enterprisewide BI solutions. Enables users to review and analyze customer data; includes OLAP, data mining and profiling. Scalable database and server platforms provide centralized, integrated information management for strategic and operational decision support; cross-enterprise detailed data visibility and analytics for managing customers, supply/demand chain, financial and performance management. Enterprise system for precise e-mail marketing, contact management and analytics. The suite has easy-to-use features to manage, deploy and optimize one-to-one marketing and communications. Xert Communications www.xert.com Corp. WEB ANALYTICS VENDORS Company ClickTracks Coremetrics Google IndexTools Infor Metronome Labs Omniture Inc. URL www.clicktracks.com www.coremetrics.com www.google.com/analytics www.indextools.com www.infor.com/solutions/crm www.metronomelabs.com www.omniture.com Phone Product/service (877) 773-2249 Analyzer, Optimizer, Pro, Agency (650) 762-1400 (650) 253-0000 (212) 905-3520 (800) 260-2640 (412) 434-4911 (801) 722-7000 Coremetrics 2007 Google Analytics IndexTools Web Analytics 9.0 Infor CRM Epiphany Marketing Metronome Capture and Explain SiteCatalyst 13 As originally published in the June 4, 2007, issue of BtoB. Description Tracks time on-site, offers visitor labeling, rates keyword performance, manages multiple data sets and provides click fraud reports and funnel reports. On-demand Web analytics and precision marketing solutions for online marketers. Provides insight into visitor site interaction and keyword profitability. Tracks visitor behavior in real time and provides overview of key performance metrics. Campaign management, real-time interaction optimization and scalable database management. Provides data management and built-in reports detailing hits, page views, visits and visitors. Real-time online analytics: includes path analysis, customized tracking, commerce reporting, advanced segmentation, Excel integration and dashboards for sharing information. Hosted Web analytics include data aggregation, tracking, site process and path analysis, customer profiling, reporting, data acquisition and processing infrastructure. Integrates goals, initiatives and metrics. Helps companies improve customer retention, focus on key metrics specific to the business, enhance service quality. Data collection and warehousing, visitor segmentation, role-based reporting, business event reporting. Turnkey or on-demand (ASP) with traffic analysis, dashboards, path analysis, custom reporting. Suite of integrated, on-demand digital marketing applications, including Web analytics, site search, keyword bid management and Web content management. Software bundle containing WebTrends Analytics 8 (measures and optimizes site conversions, e-mail campaigns and merchandising performance), WebTrends Marketing Warehouse (real-time customer segmentation and targeting) and WebTrends Dynamic Search (optimizes paid search advertising). SageMetrics Corp. www.sagemetrics.com SAP Labs SAS SPSS Inc. Unica Corp. Visual Sciences WebTrends Inc. www.sap.com www.sas.com (818) 505-6409 SageAnalyst 10.0 650-849-4000 SAP Strategy Management (919) 677-8000 SAS Web Analytics www.spss.com (312) 651-3000 NetGenesis www.unicawebanalytics.com (800) 407-3570 Affinium NetInsight, Unica NetTracker www.websidestory.com (888) 844-8269 Platform 5, HBX Analytics, Visual Site, Visual Call, Visual Mail, Search, Bid, Publish www.webtrends.com (877) 932-8736 WebTrends Marketing Lab Proving and Improving Marketing’s Contribution Measuring B2B Beyond the Lead Are you making marketing decisions without the complete picture? Learn from this insightful, on-demand webinar designed for the B2B marketer that will empower organizations to: 1. 2. 3. Measure marketing’s contribution to sales beyond the lead Optimize campaign results (online and offline) based on sales metrics beyond the lead Justify and align marketing budgets with sales based on pipeline commitments beyond the lead omniture.com/beyondthelead 26 | BtoB’s Marketers Resource Guide | 2008 | btobonline.com http://www.applix.com http://www.businessobjects.com http://www.cognos.com http://www.hyperion.com http://www.ibm.com/software/websphere http://www.infor.com http://www.informatica.com http://www.melissadata.com http://www.microsoft.com/sql/default.mspx http://www.microstrategy.com http://www.oracle.com/bi http://www.sas.com http://www.teradata.com http://www.xert.com http://www.clicktracks.com http://www.coremetrics.com http://www.google.com/analytics http://www.indextools.com http://www.infor.com/solutions/crm http://www.metronomelabs.com http://www.omniture.com http://www.sagemetrics.com http://www.sap.com http://www.sas.com http://www.spss.com http://www.unicawebanalytics.com http://www.websidestory.com http://www.webtrends.com http://omniture.com/beyondthelead http://btobonline.com

Table of Contents for the Digital Edition of BtoB - 2008 Marketers Resource Guide

BtoB - 2008 Marketers Resource Guide
Top 100 B-to-B Advertisers
Top 50 B-to-B Internet Advertisers
Top B-to-B Agencies
Interactive Agencies
Direct Marketing Agencies
List Managers
List Brokers
Data Segmentation Vendors
Data Cleansers
Analytics Vendors
Web Analytics Vendors
E-mail Resources
Search Engine Marketing Resources
Event Services
Virtual Event Vendors
Event Designers/Producers
Event Venues
Media Power 50
Online Publishers
BtoB'sWho's Who

BtoB - 2008 Marketers Resource Guide

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