Automotive News Canada - February 2017 - 16

* FEBRUARY 2017

Organizer says CIAS thrives on diversity
of booths and a huge city for a fan base
between the OEMs on the two main floors," says
Campbell. "We could sell 500,000 square feet if
restricted to the events in Geneva, Switzerland
we had it."
and Beijing, China.
Campbell adds that the Toronto show continBut lo and behold, Aston Martin will have
ues to appeal to automakers and their dealers,
the full corporate presbecause of the mid-Febence at the CIAS and
ruary timing (a setup to
bring its exotic AM-RB
the spring selling sea001 concept. While
son), access to Southern
shown in private and
Ontario's growing econdealer settings, and
omy and huge populaonline, the Toronto visit
tion, and a certain neumarks its global debut at
tral or balanced presena proper auto show.
tation and feel on the
"The planets just
show floor.
aligned," says Clarke.
"At our show, not
Additionally, the
one automotive nation
new DB11 is just landor automotive brand is
ing in Canada, a market
going to dominate. Your
in which Aston Martin
voice will be heard.
Jason Campbell
wants more exposure.
That's how we like to see
CIAS general manager
"The other considerourselves ... not playing
ation is that we have a
favourites. The peacevery active and strong
keepers of the automodealer in the city (Grand Touring Automobiles
tive world, if you like."
in Toronto). We would hope that all of our partCUSTOMERS OF TOMORROW
ners in Canada can benefit from our presence,
but for the team in Toronto we hope it transMcLaren Toronto, part of the Pfaff
lates into some direct (sales) traction."
Automotive Partners group, will have a booth at
the show. Director of Marketing Laurence Yap
ATTENDANCE GROWTH
says the dealership is not expecting a huge run
While some automakers deliberate the maron McLarens because of the show, however.
keting merits of specific shows, the buying pub"It's a longer play," says Yap. "You want peolic has never really wavered in its love for them. ple to experience your vehicles in multiple ways
"We had record attendance last year," said
and the auto show covers a part outside of that
Jason Campbell, CIAS general manager. The
typical purchase funnel."
attendance of 321,000 people in 2016 was the largHe adds that this type of longer play would
est in the 43-year history of the show.
include inspiring a teenager to think about drivAt the same time, automakers are asking for
ing a McLaren one day, and/or help to make
more floor space. Every major manufacturer
sure the (sports car) business is still bristling
that sells vehicles in Canada will have a preswith enthusiasts years from now.
ence at the show.
Yap says that the McLaren Pfaff booth will
"We have over 360,000 square feet (33,000
also help to further differentiate Pfaff as a
square metres) of space that we divvy up
brand. - ANC

CONTINUED FROM PA GE 1

We have over
360,000 square
feet. . . we could sell
500,000 square feet
if we had it.

CANADA,
SINCE 1867
CIAS exhibit
shows Canadiandesigned-and-built
cars as old
as the country

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AS CANADA'S 150TH
birthday arrives in July, the
2017 Canadian International
AutoShow (CIAS), Feb. 17-26,
will celebrate its history
through cars.
Under the title The
Canadian Story, the CIAS
Art & the Automobile exhibit will display Canada's most
important cars in their historical context. The one-ofa-kind exhibit is hosted by
Cobble Beach Concours d'Elegance (Sept. 17), Canada's
version of the annual Pebble
Beach Concours d'Elegance
in California.
The roots of auto manufacturing in Canada are literally as old as the country
itself. Visitors to Art & the
Automobile will see several examples of vehicles that
were designed, built and sold
in Canada.

1) 1867 SETH TAYLOR STEAM BUGGY

Canada's first car hit the road
the same year as Confederation.
The steam buggy was designed
and built by watchmaker Henry
Seth Taylor, of Stanstead, Que.
The invention, never produced

commercially, has a permanent
home at the Canadian Science
and Technology Museum in
Ottawa.

2) 1903 COLUMBUS ELECTRIC

Only two examples from 1903
are known to have survived.
This Columbus, serial #78, is
from the first year of production,
during which only this folding top
roadster body style was offered.

3) 1910 MCKAY

The McKay was the only car to
be commercially produced in
Nova Scotia before the arrival of Volvo in 1963. Brothers
Jack and Dan McKay were in
business between 1908 and
1914, producing an estimated 125 vehicles. One of only
two surviving examples of the
McKay, the car shown at the
AutoShow is owned by the
Canadian Automotive Museum,
in Oshawa, Ont.

4) 1927 MCLAUGHLIN-BUICK

It's one of two original
McLaughlin-Buicks hand built
by General Motors in Oshawa,
Ont., for the use of the British
Royal Family during their 1927
tour of Canada. The seven-passenger open touring car,
owned by collector Tony Lang,
was built for a five-week tour
by the Prince of Wales and
Prince George to commemorate the 60th anniversary of
Confederation. - ANC

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Table of Contents for the Digital Edition of Automotive News Canada - February 2017