Automotive News Canada - July 2017 - v2 - 20

20

* JULY 2017

WHEN CAPTIVES RETREATED FROM
THE LOAN AND LEASE MARKET IN 2008,
BANKS WERE READY TO FILL THE VOID

AUTO FINANCE:

A CHANGED
LANDSCAPE
By HANNAH LUTZ

FINANCE CORRESPONDENT

80

The 2008 financial crisis
sharply reshaped Canadian auto finance. Automaker captive finance
companies that once dominated the auto loan and
lease market lost nearly
half their share within
four years. Captives have
since regained some
share, but their hold is
still significantly lower
than it was in 2008.
Market share numbers from J.D.
Power tell the story:
* In 2008, captives had 82 per cent
of the auto loan and lease market,
leaving 14 per cent to banks and
four per cent to finance companies
and credit unions.
* Just four years later, captives'
share shrunk to 45 per cent and
banks' rose to 50.
* Through the middle of June
2017, the captives have regained
some share, getting back to 54
per cent, but banks remained at a
strong 42 per cent - three times
their share pre-crisis.
Captives have gradually bounced
back from the financial crisis
because of leasing's comeback, but
experts agree that banks' auto lending prowess is here to stay. Rising
lease penetration and evolving
auto finance market solutions (see

New-vehicle loan share
by lender type

New-vehicle loan and lease
share by lender type

100

70

90

60

80
70

50

60

40

50

40

30

30

20

20

10

10

2008
Banks

2012
Captives

2017
2008
2012
Credit unions and finance companies

2017

SSource:
O U R JD
C EPower
: JD POWER

related story on Page 22) suggest
that there is room for banks and
captives alike. But the market is
unlikely to return to a 14/82 mix.
In 2008, many captives significantly decreased
their roles. Banks
were ready to
take on more
business, said
Grant Simons,
vice-president
and head of
Royal Bank
of Canada
Automotive
Finance.
"Banks were

happy to step into that void and find
ways of funding the end consumer
or the commercial enterprise," he
said. "There was a natural synergy
there, in that banks had capital, and
they largely knew how to do [auto]
lending."
Still, it was a change for the
industry, especially dealers.
Hugh Brennan, president of
Brennan's Dixie Chrysler in
Brampton, Ont., leased 65 to
70 per cent of the dealership's
vehicles 10 years ago, so he said

he had never worked with a bank
other than for a short stint. But his
relationship with the banks "morphed into a similarity I wasn't
expecting," he said.

LEASING LIFT
By law, banks are prohibited
from leasing, and a large percentage
of captives' 82 per cent share in 2008
would have been leasing, said Kevin
Teslyk, senior vice president of
automotive finance for Scotiabank.
"Leasing ultimately dried up
during the financial crisis. The captives were either not there or less
able to offer it to the same extent
that they had," he
said.
The subsequent
rebound of captive
financing reflects
an increase in leasing, Teslyk adds:
"We're at that part
of the cycle, and
we're expecting to
Bird: Bad
see more of that."
leasing made
There has never things worse.
been anything
wrong with leasing, but bad leases exacerbated the problem during
the recession, said Alan Bird of SCI
Marketview, a leasing and dealership technology company.
"Leasing has been a standalone
good product," he said. "What has
happened with leasing over the
last several decades is that people
or organizations really abused the
residual in order to try to help support moving product."
Brennan now only leases five per
cent of his sales, though he said he
might begin to increase his store's
lease penetration.
"I think we were leasing too
many cars back in the day, but it
became the easiest way to sell a
car," he said. But it was troublesome. Customers often returned
vehicles over their kilometre limit,

Banks were happy to step into that void and
find ways of funding the end consumer of the
commercial enterprise. There was a natural synergy
there, in that banks had capital, and they largely
knew how to do [auto] lending.
GRANT SIMON

Vice-president, Royal Bank of Canada Automotive Finance



Table of Contents for the Digital Edition of Automotive News Canada - July 2017 - v2

Automotive News Canada - July 2017 - v2 - Intro
Automotive News Canada - July 2017 - v2 - 1
Automotive News Canada - July 2017 - v2 - 2
Automotive News Canada - July 2017 - v2 - 3
Automotive News Canada - July 2017 - v2 - 4
Automotive News Canada - July 2017 - v2 - 5
Automotive News Canada - July 2017 - v2 - 6
Automotive News Canada - July 2017 - v2 - 7
Automotive News Canada - July 2017 - v2 - 8
Automotive News Canada - July 2017 - v2 - 9
Automotive News Canada - July 2017 - v2 - 10
Automotive News Canada - July 2017 - v2 - 11
Automotive News Canada - July 2017 - v2 - 12
Automotive News Canada - July 2017 - v2 - 13
Automotive News Canada - July 2017 - v2 - 14
Automotive News Canada - July 2017 - v2 - 15
Automotive News Canada - July 2017 - v2 - 16
Automotive News Canada - July 2017 - v2 - 17
Automotive News Canada - July 2017 - v2 - 18
Automotive News Canada - July 2017 - v2 - 19
Automotive News Canada - July 2017 - v2 - 20
Automotive News Canada - July 2017 - v2 - 21
Automotive News Canada - July 2017 - v2 - 22
Automotive News Canada - July 2017 - v2 - 23
Automotive News Canada - July 2017 - v2 - 24
Automotive News Canada - July 2017 - v2 - 25
Automotive News Canada - July 2017 - v2 - 26
Automotive News Canada - July 2017 - v2 - 27
Automotive News Canada - July 2017 - v2 - 28
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