Automotive News Canada - July 2021 - 1

CANADIAN USED VEHICLES SOLD INTO THE U.S. FACE USMCA TARIFF/P28
JULY 2021 | VOL. 5, NO. 7 | AUTOMOTIVENEWS.CA FOR BREAKING NEWS AND DIGITAL EDITION
ZEV only
by 2035?
The auto industry awaits
a roadmap from the Liberals
outlining how it will assist to
overcome the many obstacles
By KELLY TAYLOR
WINNIPEG CORRESPONDENT
Reuss:
THE FEDERAL GOVERNMENT'S
accelerated 2035 goal of having all new vehicles
sold produce zero emissions has no details about
how the target can be achieved, auto industry
stakeholders say. Such details are crucial to providing
a road map for upgrading
infrastructure - including the
power grid - in a scant 14 years.
" The tipping point [of EV adoption]
will not be one of price but
will be one of convenience and
utility, " said David Adams, president
of the Global Automakers of
Canada (GAC), which represents
the interests of manufacturers
headquartered in Japan and
Europe.
" If consumers come to the conclusion
that EVs offer ... a better
overall experience, they will be
going to EVs in droves.
" For a lot of consumers, the jury is still out
on one or more of those questions. "
On June 29, federal Environment Minister
Jonathan Wilkinson and Transport Minister
Omar Alghabra announced that the Liberal government
was moving up - to 2035 from 2040 -
its target that 100 per cent of new vehicles sold
SEE 2035 PAGE 30
U.S. border slowly reopens; suppliers still jumping through hoops
By DENE MOORE
BRITISH COLUMBIA CORRESPONDENT
THE AUTO INDUSTRY IS EYEING
the full opening of the Canada-U.S. border,
but the impact of the pandemic closures
will be felt for years to come, auto
parts industry officials say.
Despite decades of building an integrated
North American supply chain,
the inability to move essential personnel
across the border over the past year has
cost millions of dollars and is likely to
There's more movement for personnel,
but the damage caused by lengthy COVID-19
restrictions might have already been done
cost even more, said Jeanine LassalineBerglund,
president of the Canadian
Association of Moldmakers (CAMM)
and Automate Canada, which advocates
for Canadian manufacturers.
" There has been an erosion of customer
confidence, particularly U.S. customers, "
she said. " They're starting to
find themselves quite aggravated with
the cross-border policies as a result of
[COVID-19] protocols. "
Goods move without issue,
Lassaline-Berglund said. And while
essential maintenance and technical
personnel from Canada are by and large
able to go to the United States, a clear
LassalineBerglund:
" There has
been an erosion of
customer confidence,
particularly U.S.
customers. "
FILE PHOTO
policy is lacking on whether they must
quarantine upon their return to Canada.
U.S. industry officials have had the
SEE CONFUSION PAGE 31
FINDING SUCCESS
IN THE NEW
AUTOMOTIVE
MARKETPLACE
EXCLUSIVE
LEAD SPONSOR:
SEE P. 27
Dealers are
concerned
they're
losing
allocation
to other
countries,
but there is
no evidence
of that.
FILE PHOTO
Adams: " Is
this a ZEV
mandate?
If so, how
do we get
there? "
FILE PHOTO
In a CADA survey, 57 per cent of retailers think
they're being shorted inventory, so Automotive
News Canada reached out to all brands for answers
By JOHN IRWIN
AUTOMOTIVE NEWS CANADA
SOME AUTOMAKERS ARE
stepping up communication with their
dealers to allay widespread perception
that Canadian retailers are not getting
their fair share of vehicles during the
ongoing microchip shortage, even if
there's no direct evidence.
" We have gotten feedback from quite
a few dealers at some brands that there
has been an intensified communication
with them on allocation issues - but
not all brands and not across the board, "
Tim Reuss, CEO of the Canadian
Automobile Dealers Association
(CADA), said in June.
Kia Canada, for example, is providing
its dealers allocation figures
that compare Canada with other global
markets, said spokeswoman Susan
Bernardo.
SEE INVENTORY PAGE 9
The
question
of empty
of empty
lots
The ongoing inventory crisis has meant sparse lots, leading many dealers
to question if they're being shorted vehicles by their automakers.
PHOTO: KEGUN MORKIN
http://www.AUTOMOTIVENEWS.CA
Automotive News Canada - July 2021

Table of Contents for the Digital Edition of Automotive News Canada - July 2021
