Automotive News Canada - October 2021 - 5

Advertorial
DRIVING THE FUTURE OF SALES
WITH AUTOMOTIVE INTELLIGENCE
John Currado
Over the last several years, every purchase journey has changed.
Technology, digital marketing and the pandemic have transformed
what the consumer expects and the way we need to do business. We
see where the automotive industry is heading and what the future
looks like using data. All of it hinges on automotive intelligence.
At taq Automotive Intelligence, we merge our decades of experience
with new data points to help sell more vehicles. We're evolving side
by side with the consumer, and ready to support the automotive
world in navigating the pathway to purchase in online automotive
retailing. Our ability to bring this knowledge to our customers in
a comprehensive way helps us provide dealers, lenders and
OEMs with the know how and power to make it work. With a solid
understanding of the evolving automotive ecosystem, we help
increase sales.
Selling to today's tech-savvy and time-strapped consumers means
creating a better vehicle-buying experience. From online shopping
and consultations, to customization and delivery, the tech-savvy
consumer wants to be able to make at least part of their vehicle
purchase decision online. According to Google's 2020 Consumer
Survey, the majority of vehicle buyers (92%) conduct their research
online. About two-thirds view digital experiences and interactions
as a good alternative to a dealer visit, and over 60% say they would
make their purchase online. In fact, 17% will buy sooner if there is an
online option.
By turning automotive sales upside down, taq Automotive Intelligence
is leading a complete re-imagining of how vehicles are bought
and sold. Launched this fall, our taq One platform, True Digital
Retailing (TDR) software, and ongoing dealer, lender and OEM
services make it easy to adapt to a digital automotive marketplace,
setting up our customers to grow and thrive in this new era.
The taq One platform provides the leading-edge technology
our customers need, allowing them to integrate leads, credit, and
portfolio. Enabling teams to be more connected in the customer
buying journey, we provide a seamless integration for everyone.
Created for dealers who are ready to make the shift, our new True
Digital Retailing software is an easily integrated platform-agnostic
solution that can be added to any dealer website. TDR is a refl ection
of the changes we're seeing and brings together all the components
of automotive intelligence.
Alongside these new products, our team is training hard with a
hybrid model of online and in-person learning. We're excited to
bring our customers our unique perspective, strategic ingenuity
and innovation, so that they can do the same. Through our
curiosity, consideration, and insights, we understand the minds
of the consumer and auto industry professionals, and how to
increase leads and conversions.
With this evolution in strategy, we also reinvented our brand. taq
Automotive Intelligence refl ects the internal shift of our company,
previously SCI MarketView. Blending data and creativity, our new
brand gives us a strong focus, working hand in hand with automotive
intelligence to reshape and evolve the business.
By building what's needed to improve the industry and customer
experience, taq Automotive Intelligence is creating the future of
automotive sales. Join us in turning automotive sales upside down.
John Currado is President & Chief Operations Offi cer, taq
Automotive Intelligence. With over 25 years in the fi nancial
lending and leasing business and nearly a decade at taq
(formerly SCI MarketView), he is a leader in innovation and
technology in the retail automotive space, driving taq's
technology and enterprise relationship strategies.
Automotive News Canada - October 2021

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