Automotive News Canada - October 2022 - 51

* OCTOBER 2022
51
Sales can't get much worse, so a 2023 turnaround is probable
CONTINUED FROM PAGE 1
whose company owns 24 stores
selling a variety of brands in
Manitoba and Saskatchewan.
Third-quarter sales of new
light vehicles were down 11.7 per
cent to 393,906, according to the
Automotive News Research &
Data Center in Detroit. However,
the Detroit Three posted double-digit
gains by percentage
during the third quarter,
up a combined 17.9 per
cent compared with the
same period in 2021.
" There were remarkable
[third-quarter] sales
gains by the Detroit
Three, although it should
be noted that a good
portion of these gains
were a recovery from
the difficult summer of
2021, when these companies
were hit early and
hard by semiconductor
shortages, " DesRosiers
Automotive Consultants
said in a statement.
General Motors was
the biggest gainer in the third
quarter, up 27.6 per cent to 62,075
units.
In a statement, Sandor Piszar,
GM Canada's vice-president of
sales, service and marketing,
called his company's rebound
impressive.
" GM Canada's results this
quarter reflect sustained customer
demand combined with
improvements in vehicle production
and dealer deliveries. "
He also said pickup production
in Ontario reflects
strong demand.
The Chevrolet
Silverado HD and
ANALYSIS
GMC Sierra HD had their best
third-quarter Canadian sales
ever and their best sales for the
year to date, GM Canada said.
" These results also
demonstrate the full
impact of Oshawa
Assembly, which is
building both light-duty
and heavy-duty pickups
across three shifts of production. "
Piszar:
Strong
truck
sales
" demonstrate
the full
impact of
Oshawa
Assembly. "
FILE PHOTO
Meanwhile, Stellantis'
sales increased 14.6 per
cent to 41,138 units. That
includes a slumping Jeep
brand - usually a workhorse
for the automaker
- whose third-quarter
sales fell 8.1 per cent to
13,830.
Dodge and Ram sales
did all the heavy lifting,
with sales up 74.4 per cent to
3,202 and 32.3 per cent to 20,872,
respectively.
For the year to date, Stellantis
sales are up seven per cent to
131,231.
The Dodge Durango, which
the automaker calls " a three-row
muscle car, " set a record for the
quarter with 2,373 sold. And the
Dodge Charger and
Dodge Challenger,
both built in Ontario,
saw year-over-year
increases of 80 per
cent and 50 per cent,
respectively.
" Our solid momentum
through 2022
continued in the
third quarter thanks
to a strong product
mix on the ground
and the efforts of
our dealers, " David
Buckingham, president
of Fiat Chrysler
DETROIT THREE
Q3 SALES BY
VOLUME
* 2022: 173,053
* 2021: 146,824
* 2020: 201,412
* 2019: 208,809
Automotive News
Research & Data Center
Automobiles Canada, said in a
statement.
FCA Canada, a division of
Stellantis, hasn't yet changed
its corporate name to reflect the
merger between FCA and PSA
Group.
Ford, which didn't immediately
comment on its sales, posted a
third-quarter increase of 12.2 per
cent to 70,330 vehicles sold.
EBBS AND FLOWS
However, it wasn't all gains in
the quarter.
Honda sales plunged 37.1 per
cent to 27,543, while Toyota sales
fell 22.7 per cent to 50,626 vehicles
delivered. Nissan sales were
nearly halved, down 41.7 per cent
to 16,438.
" Looking at the market for
Q3 and YTD clearly illustrates
the split evident in the marCanada
light-vehicle sales by nameplate, September & 9 months
Table refl ects Canada sales for those manufacturers that report monthly
Sept. Sept. % 9 mos. 9 mos. %
2022 2021
chng. 2022 2021
HONDA CANADA
CSX (I) ...................................
NSX .......................................
RLX (I) ...................................
1
ILX ......................................... 27
Integra ................................... 79
1
-
-
-
-
1
- 457
16
58 -53% 524 729 -28%
3
1
Acura car (D) ................... 126 286 -56% 2,098 2,818 -26%
Acura car (I) .................... 2
1 100%
1
2
-
22 -27%
3
TLX ........................................ 20 225 -91% 1,101 2,067 -47%
TSX (I) ...................................
-
-
3 -33%
Total Acura car ................. 128 287 -55% 2,100 2,821 -26%
MDX ....................................... 629 309 104% 2,853 4,098 -30%
RDX ....................................... 409 788 -48% 3,545 5,711 -38%
Total Acura truck ............... 1,038 1,097 -5% 6,398 9,809 -35%
Acura (D) ........................ 1,164 1,383 -16% 8,496 12,627 -33%
Acura (I) ......................... 2
1 100%
Fit ...........................................
Insight ...................................
1
13
10
-
2
3 -33%
Total Acura ...................... 1,166 1,384 -16% 8,498 12,630 -33%
Accord ................................... 234 650 -64% 3,474 5,441 -36%
Civic (D/I) .............................. 2,592 3,591 -28% 23,909 32,972 -27%
Clarity (I) ...............................
3 -67%
-
8 203 -96%
1 357 -100%
5 244 -98%
Total Honda car (D/I) .......... 2,827 4,267 -34% 27,397 39,217 -30%
CR-V ...................................... 1,884 4,180 -55% 23,460 42,944 -45%
HR-V ...................................... 2,085 1,358 54% 8,424 7,974 6%
Odyssey ................................. 308 388 -21% 1,566 3,534 -56%
Passport ................................ 246 380 -35% 2,343 2,135 10%
Pilot ....................................... 554 479 16% 5,074 5,894 -14%
Ridgeline ................................ 301 409 -26% 2,563 2,202 16%
Total Honda truck .............. 5,378 7,194 -25% 43,430 64,683 -33%
Total Honda (D/I) ............... 8,205 11,461 -28% 70,827 103,900 -32%
Honda Canada car ............. 2,955 4,554 -35% 29,497 42,038 -30%
Honda Canada truck ........... 6,416 8,291 -23% 49,828 74,492 -33%
HONDA CANADA ................ 9,371 12,845 -27% 79,325 116,530 -32%
HYUNDAI-KIA
G70 (I) ................................... 115 110 5% 867 908 -5%
G80 (I) ................................... 37
G90 (I) ...................................
16 131% 288 240 20%
13
Total Genesis car (I) ........... 152 131 16% 1,168 1,185 -1%
GV60 (I) ................................. 70
5
-
- 388
37 -65%
-
GV70 (I) ................................. 229 257 -11% 2,086 908 130%
GV80 (I) ................................. 111 113 -2% 768 1,195 -36%
Total Genesis truck (I) ......... 410 370 11% 3,242 2,103 54%
Total Genesis (I) ............... 562 501 12% 4,410 3,288 34%
Elantra (I) ............................... 1,514 2,698 -44% 19,985 20,148 -1%
Ioniq (I) .................................
0 397
Sonata (D) ............................ 2 422 -100% 1,017 2,350 -57%
Sonata (I) ............................. 240
Total Sonata ........................... 242 477 -49% 2,118 2,948 -28%
Veloster (I) ............................. 11
Kona (I) ................................. 2,142 2,634 -19% 19,124 23,761 -20%
Nexo (I) .................................
- 4,377
-
1
-
Palisade (I) ............................ 307 496 -38% 5,089 5,708 -11%
Santa Fe (D).......................... 808 1,216 -34% 6,924 9,820 -29%
Santa Fe (I) ........................... 102 361 -72% 1,646 2,376 -31%
Total Santa Fe ........................ 910 1,577 -42% 8,570 12,196 -30%
Santa Cruz ............................. 271 222 22% 2,510 312 704%
Tucson (I) .............................. 1,283 2,186 -41% 16,143 21,006 -23%
Venue (I) ................................ 675 1,087 -38% 9,069 8,806 3%
Hyundai truck (D) .............. 1,079 1,438 -25% 9,434 10,132 -7%
Hyundai truck (I) ............... 4,836 6,764 -29% 55,448 61,658 -10%
Total Hyundai truck ............ 5,915 8,202 -28% 64,882 71,790 -10%
-
- 202 2,659 -92%
55 336% 1,101 598 84%
69 -84% 567 552 3%
Hyundai car (D) ................ 2 422 -100% 1,017 2,350 -57%
Hyundai car (I) ................. 1,765 3,219 -45% 21,855 23,957 -9%
Total Hyundai car .............. 1,767 3,641 -51% 22,872 26,307 -13%
Ioniq 5 (I) .............................. 327
chng.
-
Sept. Sept. % 9 mos. 9 mos. %
2022 2021
chng. 2022 2021
chng.
Hyundai (D) ..................... 1,081 1,860 -42% 10,451 12,482 -16%
Hyundai (I) ...................... 6,601 9,983 -34% 77,303 85,615 -10%
Total Hyundai ................... 7,682 11,843 -35% 87,754 98,097 -11%
Hyundai Auto Canada car ..... 1,919 3,772 -49% 24,040 27,492 -13%
Hyundai Auto Canada truck... 6,325 8,572 -26% 68,124 73,893 -8%
Hyundai Auto Canada (D) ..... 1,081 1,860 -42% 10,451 12,482 -16%
Hyundai Auto Canada (I) ...... 7,163 10,484 -32% 81,713 88,903 -8%
Hyundai Auto Canada ......... 8,244 12,344 -33% 92,164 101,385 -9%
Forte (D/I) .............................. 1,318 1,671 -21% 8,167
-
12,520 -35%
3
K5 .......................................... 91 152 -40% 656 1,122 -42%
Optima (D/I) ...........................
Rio ......................................... 751 400 88% 4,152 4,423 -6%
Soul (I) .................................. 326 954 -66% 3,821 6,048 -37%
Stinger (I) .............................. 32
88 -64% 629 991 -37%
Total Kia car (D/I) .............. 2,518 3,265 -23% 17,425 25,107 -31%
Carnival (I) ............................. 49 405 -88% 1,633 3,630 -55%
EV6 (I) ................................... 153
Niro (I) ...................................
Sedona (I) ..............................
3 346 -99% 1,229 3,770 -67%
2
-
- 970
-
1 189 -99%
Seltos (I) ................................ 1,882 1,523 24% 11,829 11,950 -1%
Sorento .................................. 563 1,226 -54% 5,512 8,146 -32%
Sportage (I) ........................... 1,343 1,249 8% 9,473 9,967 -5%
Telluride ................................. 364 391 -7% 2,401 3,568 -33%
Kia truck (D) .................... 927 1,617 -43% 7,913 11,714 -32%
Kia truck (I) ..................... 3,430 3,525 -3% 25,135 29,506 -15%
Total Kia truck .................. 4,357 5,142 -15% 33,048 41,220 -20%
Kia Canada(D/I) ................ 6,875 8,407 -18% 50,473 66,327 -24%
Hyundai-Kia Automotive car .. 4,437 7,037 -37% 41,465 52,599 -21%
Hyundai-Kia Automotive truck .. 10,682 13,714 -22% 101,172 115,113 -12%
HYUNDAI-KIA AUTOMOTIVE... 15,119 20,751 -27% 142,637 167,712 -15%
MAZDA CANADA
Mazda3 (D/I) .......................... 530 1,085 -51% 6,454 9,442 -32%
Mazda6 (I) .............................
MX-5 Miata (I) ....................... 53
59
-
0 1,302
-
28 89% 533 965 -45%
Total Mazda car (D/I) .......... 583 1,172 -50% 6,987 11,709 -40%
CX-3 (I) .................................. 15 429 -97% 3,050 4,755 -36%
CX-30 ..................................... 864 1,179 -27% 5,509 9,956 -45%
CX-5 (I) .................................. 2,739 2,498 10% 18,768 21,942 -14%
CX-50 ..................................... 247
CX-9 (I) .................................. 380 342 11% 3,404 4,080 -17%
MX-30 (I) ............................... 68
- 1,671
- 622
-
Mazda truck (D) ................ 1,111 1,179 -6% 7,180 9,956 -28%
Mazda truck (I) ................. 3,202 3,269 -2% 25,844 30,777 -16%
Total Mazda truck .............. 4,313 4,448 -3% 33,024 40,733 -19%
MAZDA CANADA ................ 4,896 5,620 -13% 40,011 52,442 -24%
SUBARU
BRZ (I) ................................... 74
1 7300% 545 172 217%
98 -80% 360 707 -49%
Impreza .................................. 144 426 -66% 1,861 2,777 -33%
Legacy ................................... 20
WRX (I) ................................. 176 389 -55% 1,326 2,591 -49%
Subaru car (D) .................. 164 524 -69% 2,221 3,484 -36%
Subaru car (I) ................... 250 390 -36% 1,871 2,763 -32%
Total Subaru car ................ 414 914 -55% 4,092 6,247 -34%
Ascent .................................... 289 136 113% 2,426 2,427 -0%
Crosstrek (I) .......................... 2,091 2,441 -14% 12,431 18,720 -34%
Forester (I) ............................. 806 892 -10% 6,177 8,914 -31%
Outback ................................. 583 1,337 -56% 7,484 8,516 -12%
Subaru truck (D) ................ 872 1,473 -41% 9,910 10,943 -9%
Subaru truck (I) ................. 2,897 3,333 -13% 18,608 27,634 -33%
Total Subaru truck ............. 3,769 4,806 -22% 28,518 38,577 -26%
Subaru (D) ...................... 1,036 1,997 -48% 12,131 14,427 -16%
Subaru (I) ....................... 3,147 3,723 -15% 20,479 30,397 -33%
SUBARU .......................... 4,183 5,720 -27% 32,610 44,824 -27%
TOYOTA CANADA
ES (D) ................................... 97 193 -50% 1,175 1,253 -6%
ES (I) .................................... 0
0 -
3 -
Total ES.................................. 97 193 -50% 1,175 1,256 -6%
-
-
GS (I) .....................................
ket depending upon
vehicle availability, "
DesRosiers said in its
statement.
Birchwood CEO
Chipman has come
to simply shrug off
the ebbs and flows of
inventory.
" Focus on what
you can do today.
Focus on the customer
in front of you
today, and don't be
looking too far down
the road because
something's going to
happen, and you'll be disappointed. "
Until
then, Chipman will
enjoy the occasional view of his
Chevrolet dealership across the
street from his office.
" It makes me feel better every
time I see a truck pull up with
eight to 10 vehicles on it - it's
a sigh of relief right then and
there, " he said. " But I'm kind of
focused on the bigger picture.
One brand's up, one's down. It all
balances out. "
SEPTEMBER SALES DOWN
On a monthly basis, DesRosiers
estimates sales declined 4.5 per
cent to 130,421. Monthly sales figures
are estimates because a vast
majority of automakers report
only quarterly.
It was the lowest September
sales total since 2009, DesRosiers
said. The decrease, however, was
" one of the smallest [monthly]
declines seen so far this year, "
said Andrew King, DesRosiers'
managing partner.
" The split in performance
between companies was remarkable, "
he said, " and it would be
foolish to get too optimistic until
the recovery has a broader base of
participants. "
Meanwhile, the seasonally
adjusted annual sales rate came in
at 1.48 million vehicles.
SALES STRUGGLE TO CONTINUE
The U.S.-based analysts at
AutoForecast Solutions warned
that 2022 is poised to be the worst
sales year by volume since 2008
and the second worst in nearly 25
years, noting that " Canada continues
to struggle with light-vehicle
sales. "
In its most recent Global Auto
Report, Scotiabank Economics
said it expects a rebound in 2023
as pent-up demand continues to
unwind, despite rising costs.
" We expect sales to pick up
in 2023 to 1.8 million units on
the back of improved supply
and strong pent-up demand in
Canada, " the financial institution
said.
Scotiabank, AutoForecast
Solutions and DesRosiers
Automotive Consultants all have
similar sales forecasts of between
1.5 million and 1.6 million units
this year. - ANC
Vehicles are domestic unless noted.
Sept. Sept. % 9 mos. 9 mos. %
2022 2021
IS (I) ...................................... 142 186 -24% 1,610 2,022 -20%
LC (I) .....................................
LS (I) .....................................
3
RC (I) ..................................... 11
-
31
chng. 2022 2021
-
2
chng.
-
14 -79% 158 184 -14%
6
24 -54% 146 194 -25%
Lexus car (D) ................... 97 193 -50% 1,175 1,253 -6%
Lexus car (I) .................... 156 230 -32% 1,945 2,440 -20%
Total Lexus car ................. 253 423 -40% 3,120 3,693 -16%
GX (I) ..................................... 46
LX (I) .....................................
3
NX (D) .................................. 761
0 - 4,004
NX (I) .................................... 42 988 -96% 2,109 6,249 -66%
Total NX ................................. 803 988 -19% 6,113 6,249 -2%
RX (D) .................................. 761 975 -22% 7,138 6,838 4%
RX (I) .................................... 31
Total RX .................................
792 1,020 -22% 7,502 7,256 3%
UX (I) ..................................... 257 472 -46% 1,161 2,698 -57%
Lexus truck (D) ................. 1,522 975 56% 11,142 6,838 63%
Lexus truck (I) .................. 379 1,543 -75% 4,259 9,931 -57%
Total Lexus truck ............... 1,901 2,518 -25% 15,401 16,769 -8%
Lexus (D) ........................ 1,619 1,168 39% 12,317 8,091 52%
Lexus (I) ......................... 535 1,773 -70% 6,204 12,371 -50%
Total Lexus ...................... 2,154 2,941 -27% 18,521 20,462 -9%
86 (I) ..................................... 30
Avalon ....................................
14
- 676
-
69 880%
1 146 -99%
Camry .................................... 886 1,043 -15% 8,509 9,713 -12%
Corolla (D) ............................ 2,009 3,404 -41% 19,598 23,598 -17%
Corolla (I) ............................. 406 1,231 -67% 6,932 10,029 -31%
Total Corolla ........................... 2,415 4,635 -48% 26,530 33,627 -21%
Mirai (I) .................................
2
Yaris .......................................
38 -95% 49
-
65 -25%
Prius (I) ................................. 269 644 -58% 3,181 5,444 -42%
Supra (I) ................................ 21
33 -36% 305 359 -15%
0 283
-
Toyota car (D) .................. 2,895 4,461 -35% 28,108 33,740 -17%
Toyota car (I) ................... 728 1,946 -63% 11,143 15,966 -30%
Total Toyota car ................ 3,623 6,407 -43% 39,251 49,706 -21%
4Runner (I) ............................ 496 814 -39% 5,615 6,693 -16%
C-HR (I) ................................. 152 874 -83% 2,856 7,030 -59%
Corolla Cross ......................... 1,251
- 6,994
20 145% 419 247 70%
52 233% 1,096 3,818 -71%
39
-
51 324 -84%
RAV4 (D) .............................. 5,173 2,902 78% 41,393 49,010 -16%
RAV4 (I) ................................ 173
Total RAV4 ............................. 5,346 2,954 81% 42,489 52,828 -20%
Sequoia ..................................
Sienna .................................... 447 1,466 -70% 4,862 9,280 -48%
Tacoma .................................. 715 1,704 -58% 9,450 11,741 -20%
Tundra.................................... 1,106 640 73% 8,975 4,977 80%
Venza (I) ................................ 245 948 -74% 3,237 4,830 -33%
Toyota truck (D) ................ 9,594 8,250 16% 84,034 91,167 -8%
Toyota truck (I) ................. 1,115 2,708 -59% 13,223 22,618 -42%
Total Toyota truck .............. 10,709 10,958 -2% 97,257 113,785 -15%
Toyota (D) ....................... 12,489 12,711 -2% 112,142 124,907 -10%
Toyota (I) ........................ 1,843 4,654 -60% 24,366 38,584 -37%
Total Toyota ..................... 14,332 17,365 -17% 136,508 163,491 -17%
Toyota Canada car ............. 3,876 6,830 -43% 42,371 53,399 -21%
Toyota Canada truck ........... 12,610 13,476 -6% 112,658 130,554 -14%
Toyota Canada (D) ............. 14,108 13,879 2% 124,459 132,998 -6%
Toyota Canada (I) .............. 2,378 6,427 -63% 30,570 50,955 -40%
TOYOTA CANADA................ 16,486 20,306 -19% 155,029 183,953 -16%
VOLVO CARS N.A.
VOLVO CARS N.A. .............. 891 1,074 -17% 7,744 8,420 -8%
Note: (D) = produced in North America; (I) = imported to Canada
Source: Automotive News Research & Data Center and Global Automakers of Canada (GAC)
45 -31% 364 418 -13%
19 142% 375 231 62%
19 -84% 250 335 -25%
0 -
35 -11%
-
Highlander ............................. 902 1,499 -40% 12,309 15,835 -22%
Land Cruiser (I) ..................... 49
Automotive News Canada - October 2022

Table of Contents for the Digital Edition of Automotive News Canada - October 2022
