Automotive News Canada - December 2022 - S13

BEST PRACTICES 2022
13
communication is in order
The customers have become
aware [that certain models of]
cars aren't available.
The expectation of having
an immediate vehicle is gone.
STEVE CHIPMAN
Birchwood Automotive Group
chase ahead of time. "
At Cadillac Canada, Managing
Director Shane Peever said dealers
are relying heavily on Cadillac Live,
a digital showroom that allows customers
to take video tours and ask an
agent questions in real time.
While the digital platform was
launched in 2019 as a lead generator,
it has helped dealers maintain their
connection with consumers, educating
them about EVs, such as the upcoming
Lyriq utility vehicle, Peever said.
Customers can engage in a live
interaction with one-way video to see
a vehicle that is not physically in a
dealership, he said. " [Agents] have car
seats and golf bags, so they can show
you the dimensions of the vehicle and
take you on a virtual tour, " Peever
said.
More than 3,300 Lyriqs had been
preordered in Canada by June 1, and
the 2023 production run is sold out,
he said, adding that Cadillac is taking
orders for the 2024 models.
DELIVERY HURDLES
In rural Saskatchewan, Jeff
Siegfried, sales manager at Watrous
Mainline Motor Products, a General
Motors dealership, said June 15 that
he had about 200 vehicles on back
order. Most customers trust the dealership
in Watrous, about 175 kilometres
northwest of Regina, to update
them, he said.
Hurdles to delivery are numerous
and ever-changing, Siegfried said.
" Something is produced, and there
it sits, " he said. It could be because
More than 3,300 Cadillac Lyriqs have been preordered in Canada, and the 2023
production run is sold out. PHOTO: CADILLAC
In mid-June, Jack Carter Chevrolet-Buick-GMC-Corvette in Calgary had about 100
vehicles on order or on the lot, of which 94 had been sold, said managing partner
Jay McKeen. " We're theoretically sold out for two or three years " on premium
vehicles such as the Chevrolet Corvette. PHOTO: JACK CARTER WEBSITE
the vehicle was built " shy " - missing
components - awaiting quality control
or even because there is a shortage of rail
cars to deliver it.
A growing number of customers want
to order a new vehicle months before they
need it, and he typically puts the order in
right away.
" Customers are becoming more understanding, "
he said. " [They become] frustrated
if they've lost a vehicle [through
accident or fire, for example] and need to
have one right away. "
Siegfried tells those customers the
automakers are doing everything they
can to keep factories running.
" It's not part of their business model to
make [them] mad, " he said. - ANC
- With files from Petrina Gentile

Automotive News Canada - December 2022

Table of Contents for the Digital Edition of Automotive News Canada - December 2022

Automotive News Canada - December 2022 - Intro
Automotive News Canada - December 2022 - CT1
Automotive News Canada - December 2022 - CT2
Automotive News Canada - December 2022 - 1
Automotive News Canada - December 2022 - 2
Automotive News Canada - December 2022 - 3
Automotive News Canada - December 2022 - 4
Automotive News Canada - December 2022 - 5
Automotive News Canada - December 2022 - 6
Automotive News Canada - December 2022 - 7
Automotive News Canada - December 2022 - 8
Automotive News Canada - December 2022 - 9
Automotive News Canada - December 2022 - 10
Automotive News Canada - December 2022 - I1
Automotive News Canada - December 2022 - I2
Automotive News Canada - December 2022 - 11
Automotive News Canada - December 2022 - 12
Automotive News Canada - December 2022 - 13
Automotive News Canada - December 2022 - 14
Automotive News Canada - December 2022 - 15
Automotive News Canada - December 2022 - 16
Automotive News Canada - December 2022 - 17
Automotive News Canada - December 2022 - 18
Automotive News Canada - December 2022 - 19
Automotive News Canada - December 2022 - 20
Automotive News Canada - December 2022 - 21
Automotive News Canada - December 2022 - 22
Automotive News Canada - December 2022 - 23
Automotive News Canada - December 2022 - 24
Automotive News Canada - December 2022 - 25
Automotive News Canada - December 2022 - 26
Automotive News Canada - December 2022 - 27
Automotive News Canada - December 2022 - 28
Automotive News Canada - December 2022 - 29
Automotive News Canada - December 2022 - 30
Automotive News Canada - December 2022 - 31
Automotive News Canada - December 2022 - 32
Automotive News Canada - December 2022 - 33
Automotive News Canada - December 2022 - 34
Automotive News Canada - December 2022 - 35
Automotive News Canada - December 2022 - 36
Automotive News Canada - December 2022 - 37
Automotive News Canada - December 2022 - 38
Automotive News Canada - December 2022 - S1
Automotive News Canada - December 2022 - S2
Automotive News Canada - December 2022 - S3
Automotive News Canada - December 2022 - S4
Automotive News Canada - December 2022 - S5
Automotive News Canada - December 2022 - S6
Automotive News Canada - December 2022 - S7
Automotive News Canada - December 2022 - S8
Automotive News Canada - December 2022 - S9
Automotive News Canada - December 2022 - S10
Automotive News Canada - December 2022 - S11
Automotive News Canada - December 2022 - S12
Automotive News Canada - December 2022 - S13
Automotive News Canada - December 2022 - S14
Automotive News Canada - December 2022 - S15
Automotive News Canada - December 2022 - S16
Automotive News Canada - December 2022 - S17
Automotive News Canada - December 2022 - S18
Automotive News Canada - December 2022 - S19
Automotive News Canada - December 2022 - S20
Automotive News Canada - December 2022 - S21
Automotive News Canada - December 2022 - S22
Automotive News Canada - December 2022 - S23
Automotive News Canada - December 2022 - S24
Automotive News Canada - December 2022 - S25
Automotive News Canada - December 2022 - S26
Automotive News Canada - December 2022 - S27
Automotive News Canada - December 2022 - S28
Automotive News Canada - December 2022 - S29
Automotive News Canada - December 2022 - S30
Automotive News Canada - December 2022 - S31
Automotive News Canada - December 2022 - S32
Automotive News Canada - December 2022 - F1
Automotive News Canada - December 2022 - F2
Automotive News Canada - December 2022 - F3
Automotive News Canada - December 2022 - F4
Automotive News Canada - December 2022 - F5
Automotive News Canada - December 2022 - F6
Automotive News Canada - December 2022 - F7
Automotive News Canada - December 2022 - F8
Automotive News Canada - December 2022 - F9
Automotive News Canada - December 2022 - F10
Automotive News Canada - December 2022 - F11
Automotive News Canada - December 2022 - F12
Automotive News Canada - December 2022 - F13
Automotive News Canada - December 2022 - F14
Automotive News Canada - December 2022 - F15
Automotive News Canada - December 2022 - F16
Automotive News Canada - December 2022 - F17
Automotive News Canada - December 2022 - F18
Automotive News Canada - December 2022 - F19
Automotive News Canada - December 2022 - F20
Automotive News Canada - December 2022 - F21
Automotive News Canada - December 2022 - F22
Automotive News Canada - December 2022 - F23
Automotive News Canada - December 2022 - F24
Automotive News Canada - December 2022 - F25
Automotive News Canada - December 2022 - F26
Automotive News Canada - December 2022 - F27
Automotive News Canada - December 2022 - F28
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