Automotive News Canada - January 2023 - 1

BEST PRACTICES: BUILDING UP INSTEAD OF OUT/PAGE 8
JANUARY 2023 | VOL. 7, NO. 1 | AUTOMOTIVENEWS.CA FOR BREAKING NEWS AND DIGITAL EDITION
HOW DO YOU STACK UP?
Compare your pay by the brand
you work for and your job title COMPREHENSIVE INAUGURAL REPORT, PAGES 14-19
2023 SALES OUTLOOK
Affordability
to clash with
increasing
inventories
Automakers might have to
hike incentives to prevent
sales from 'falling off a cliff'
By GREG LAYSON
DIGITAL AND MOBILE EDITOR
NEW-VEHICLE SALES IN 2022 FELL 8.8 PER
cent compared with 2021, but where the market
heads this year is anyone's
guess amid record-high transaction
prices, inventory woes
and a looming recession.
" The big question that lies
ahead will be the balance
between improved vehicle
ANALYSIS
Q4 2022
STATS/P28-29
inventory, pent-up demand and deteriorating
economic conditions, " said Andrew King,
managing partner at DesRosiers Automotive
Consultants.
" It could well
be that vehicle
sales in Canada
climb even as
the country
enters a recession. "
SALES
HISTORY
Light-duty vehicle volume
for the past five years
2022 1.50 million
2021 1.66 million
2020 1.55 million
2019 1.94 million
2018 2.00 million
Source: Automotive News
Research & Data Center
Sales of 1.50
million light-duty
vehicles
in 2022 were
reported by the
Automotive
News Research
& Data Center
in Detroit. Few
forecasters are
going out on a
limb for 2023,
but U.S.-based AutoForecast Solutions predicts
sales of 1.6 million.
New-vehicle pricing continues to rise, even
in the face of interest-rate hikes.
SEE 2023 PAGE 25
PHOTO: TIM DIMOPOULOS
THE
ARROW
HAS
LANDED
PAGE 4
CANADA'S AUTO INDUSTRY
has dismissed the federal government's
proposed sales mandate for
zero-emission
vehicles as a
" pipe dream "
that doesn't
address the
long-standing
hurdles preventing
more
Canadians
from going
green with
their vehicle
purchase.
Under the
TIMELINE
The federal
government
proposes a
yearly increase
for ZEV sales
ZEV
proposed legislation,
released
Dec. 21, onefifth
of all new
passenger cars,
utility vehicles
and trucks sold
in Canada by
2026 will have
to be ZEVS.
By 2030,
the mandate
requires that
60 per cent of all sales be ZEVs.
And by 2035, every new passenger
vehicle sold in Canada will need
to be of the zero-emissions variety,
under Environment Minister
Steven Guilbeault's plan.
Shahin Alizadeh, president of
the Downtown Auto Group in
SEE INDUSTRY PAGE 22
Model sales
year targets
2026 20%
2027 23%
2028 34%
2029 43%
2030 60%
2031 74%
2032 83%
2033 94%
2034 97%
2035+ 100%
Source: Government
of Canada
FLAVIO
VOLPE
OF THE
AUTOMOTIVE
PARTS
MANUFACTURERS'
ASSOCIATION
Over the course of three
pandemic years, Canadian
parts makers rallied behind
an idea to scratch-build
a fully functional EV as
a calling card to their
innovation and abilities.
The concept - the Arrow
- was shown to the world
for the first time at CES
in Las Vegas.
RETAIL SALARY SURVEY
Average pay: $131,200
Manager average: $161,900
Employee average: $85,200
Zero love
for feds'
ZEV sales
mandate
Industry bemoans the
lack of consultation
and an apparent
disregard for market
and supplier realities
By GREG LAYSON
DIGITAL AND MOBILE EDITOR
http://www.AUTOMOTIVENEWS.CA http://www.diskloz.ca
Automotive News Canada - January 2023

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