Automotive News Canada - December 2023 - S29

BEST PRACTICES 2023
29
native land
The new Metro Ford dealership, which opened in July
within the Tsuut'ina nation near Calgary, is the brand's
first on native land and " to my knowledge " currently
the largest Ford store in Canada, said Ford Canada
President Bev Goodman. PHOTOS: HARRY PEGG
The mural fell outside
Ford's dealership-design
guidelines, but approval
was not difficult, involving
several steps before getting
the green light from
headquarters in the United
States, Goodman said.
The mural is intended to
blend the present, past and
future while paying homage
to Ford, Indigenous people
and nature, Starlight said.
The large mural took three
weeks to create in acrylic-on-canvas
" with some airbrush
work. "
It depicts two native
dancers and a tepee, which
highlight the Tsuut'ina
Artist Keegan Starlight " did a brilliant job adding Indigenous
aspects " to Metro Ford's former " Thunderbird " logo, said
Assistant General Manager, Liam Pattemore.
The showroom at Metro Ford is 5,000 square feet
(460 square metres) and is flanked by a row of sales
offices.
heritage. There is also an old
Ford pickup that belonged to
Starlight's father, with the new
Metro logo as its licence plate.
Mountains, trees and grassy
plains pay homage to the native
connection with nature and
Metro Ford's new home.
Starlight said the project
began after Metro Ford's assistant
general manager, Liam
Pattemore, Reg's son, contacted
him about revamping the dealer
logo.
Metro Ford's 44-bay service area includes six
heavy-duty hoists for large trucks and four hoists for
electric vehicles.
The dealership " asked me to
create a mural, " Starlight said,
" and after some negotiation, we
reached an understanding of
what they wanted and I wanted
and reached a middle ground. "
The artist " did a brilliant
job adding Indigenous aspects
to the old Thunderbird theme, "
Liam Pattemore said.
When it came to the mural,
" We had things we wanted to
highlight, and [Starlight] had
his ideas. I think we just loved
the colours and how he paid
homage to the Metro past and
to the Indigenous history on
the land. "
Native involvement was
present throughout stages of
the construction, which began
in 2021, with ceremonies to
ensure success of the venture
for both Metro Ford and Taza.
Those included a smudging
ceremony, which, according
to Indigenous tradition practised
by many North American
tribes, is intended " to purify
the body, mind, heart of anyone
who enters the ceremonial
area. " - ANC

Automotive News Canada - December 2023

Table of Contents for the Digital Edition of Automotive News Canada - December 2023

Automotive News Canada - December 2023 - Intro
Automotive News Canada - December 2023 - 1
Automotive News Canada - December 2023 - 2
Automotive News Canada - December 2023 - 3
Automotive News Canada - December 2023 - 4
Automotive News Canada - December 2023 - 5
Automotive News Canada - December 2023 - 6
Automotive News Canada - December 2023 - 7
Automotive News Canada - December 2023 - 8
Automotive News Canada - December 2023 - 9
Automotive News Canada - December 2023 - 10
Automotive News Canada - December 2023 - 11
Automotive News Canada - December 2023 - 12
Automotive News Canada - December 2023 - 13
Automotive News Canada - December 2023 - 14
Automotive News Canada - December 2023 - 15
Automotive News Canada - December 2023 - 16
Automotive News Canada - December 2023 - 17
Automotive News Canada - December 2023 - 18
Automotive News Canada - December 2023 - 19
Automotive News Canada - December 2023 - 20
Automotive News Canada - December 2023 - 21
Automotive News Canada - December 2023 - 22
Automotive News Canada - December 2023 - 23
Automotive News Canada - December 2023 - 24
Automotive News Canada - December 2023 - 25
Automotive News Canada - December 2023 - 26
Automotive News Canada - December 2023 - 27
Automotive News Canada - December 2023 - 28
Automotive News Canada - December 2023 - 29
Automotive News Canada - December 2023 - 30
Automotive News Canada - December 2023 - 31
Automotive News Canada - December 2023 - 32
Automotive News Canada - December 2023 - S1
Automotive News Canada - December 2023 - S2
Automotive News Canada - December 2023 - S3
Automotive News Canada - December 2023 - S4
Automotive News Canada - December 2023 - S5
Automotive News Canada - December 2023 - S6
Automotive News Canada - December 2023 - S7
Automotive News Canada - December 2023 - S8
Automotive News Canada - December 2023 - S9
Automotive News Canada - December 2023 - S10
Automotive News Canada - December 2023 - S11
Automotive News Canada - December 2023 - S12
Automotive News Canada - December 2023 - S13
Automotive News Canada - December 2023 - S14
Automotive News Canada - December 2023 - S15
Automotive News Canada - December 2023 - S16
Automotive News Canada - December 2023 - S17
Automotive News Canada - December 2023 - S18
Automotive News Canada - December 2023 - S19
Automotive News Canada - December 2023 - S20
Automotive News Canada - December 2023 - S21
Automotive News Canada - December 2023 - S22
Automotive News Canada - December 2023 - S23
Automotive News Canada - December 2023 - S24
Automotive News Canada - December 2023 - S25
Automotive News Canada - December 2023 - S26
Automotive News Canada - December 2023 - S27
Automotive News Canada - December 2023 - S28
Automotive News Canada - December 2023 - S29
Automotive News Canada - December 2023 - S30
Automotive News Canada - December 2023 - S31
Automotive News Canada - December 2023 - S32
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