Fixed Ops Journal - June 2017 - 3
FIXED OPS JOURNAL
inside
June 2017
18
features
12
18
28
32
34
36
38
40
42
43
Web threads: Cutting-edge digital marketing is crucial to service profits
Chitty's law: How a fixed ops legend inspects a service department
Port of call: OBD device spurs race to monetize diagnostic data
Featured film: Paint protection covering is increasingly profitable accessory
Wisdom of age: Retiring tech partners reflect on decades of shop changes
Future techs: Contest relies more on laptops than wrenches to debug cars
Intake, outgo: Acquisition could expand body shop-dealer partnerships
NADA numbers: Latest stats on dealership fixed ops performance
Top 50: We rank the 50 largest dealership groups by collision repair revenue
Guest comment: Lawyer Leonard Bellavia on warranty parts reimbursement
departments
4
6
8
31
Editor's Letter
Service Counter
Legal Lane
Richard Truett
Fixed Ops Journal Staff
EDITOR: Dave Versical
DEPUTY EDITORS: David Kushma, James B. Treece
DESIGNER: Steve Massie
REPORTERS: Richard Truett, Jesse Snyder,
Jackie Charniga, Cameron La Fontaine
COPY EDITORS: Tom Fetters, Omari Gardner, Tim Good,
Elizabeth Hardy, Karen Faust O'Rourke
CORRESPONDENTS: Dale Buss, Mark Elias, Jim Henry,
Alex Kwanten, Rick Popely, Jeff Yip
39
44
45
46
Feedback
Five Minutes With
Shop Talk
Fixed in Time
>>
36
ABOUT THE COVER: If email and a single
Web page are how you market your service
department online, you're behind the
times. Find out how leading-edge
dealerships include Facebook and Twitter
feeds, YouTube videos, smartphone apps
and Google search strategies in their
digital toolboxes.
Webinar on essential
service processes
Fixed Ops Journal will host four free webinars this year.
NEXT EVENT: "Three Essential Service Processes for Higher
Profits and Happier Customers"
PRESENTER: John Fairchild, president, Fairchild Automotive
Solutions
WHEN: Wednesday, Aug. 30, 2 p.m. ET
SIGN UP: autonews.com/3essentials
ADVERTISING: Karen Rentschler, director of sales, krentschler@crain.com
JUNE 2017
PAGE 3
http://www.autonews.com/3essentials
Table of Contents for the Digital Edition of Fixed Ops Journal - June 2017
Fixed Ops Journal - June 2017
Contents
Editor’s Letter
Service Counter
Legal Lane
Web threads
Chitty’s law
Port of call
Richard Truett
Featured film
Wisdom of age
Future techs
Intake, outgo
Feedback
NADA numbers
Top 50
Guest comment
Five Minutes With
Shop Talk
Fixed in Time
Fixed Ops Journal - June 2017 - Intro
Fixed Ops Journal - June 2017 - Fixed Ops Journal - June 2017
Fixed Ops Journal - June 2017 - Cover2
Fixed Ops Journal - June 2017 - Contents
Fixed Ops Journal - June 2017 - Editor’s Letter
Fixed Ops Journal - June 2017 - 5
Fixed Ops Journal - June 2017 - Service Counter
Fixed Ops Journal - June 2017 - 7
Fixed Ops Journal - June 2017 - Legal Lane
Fixed Ops Journal - June 2017 - 9
Fixed Ops Journal - June 2017 - 10
Fixed Ops Journal - June 2017 - 11
Fixed Ops Journal - June 2017 - Web threads
Fixed Ops Journal - June 2017 - 13
Fixed Ops Journal - June 2017 - 14
Fixed Ops Journal - June 2017 - 15
Fixed Ops Journal - June 2017 - 16
Fixed Ops Journal - June 2017 - 17
Fixed Ops Journal - June 2017 - Chitty’s law
Fixed Ops Journal - June 2017 - 19
Fixed Ops Journal - June 2017 - 20
Fixed Ops Journal - June 2017 - 21
Fixed Ops Journal - June 2017 - 22
Fixed Ops Journal - June 2017 - 23
Fixed Ops Journal - June 2017 - 24
Fixed Ops Journal - June 2017 - 25
Fixed Ops Journal - June 2017 - 26
Fixed Ops Journal - June 2017 - 27
Fixed Ops Journal - June 2017 - Port of call
Fixed Ops Journal - June 2017 - 29
Fixed Ops Journal - June 2017 - 30
Fixed Ops Journal - June 2017 - Richard Truett
Fixed Ops Journal - June 2017 - Featured film
Fixed Ops Journal - June 2017 - 33
Fixed Ops Journal - June 2017 - Wisdom of age
Fixed Ops Journal - June 2017 - 35
Fixed Ops Journal - June 2017 - Future techs
Fixed Ops Journal - June 2017 - 37
Fixed Ops Journal - June 2017 - Intake, outgo
Fixed Ops Journal - June 2017 - Feedback
Fixed Ops Journal - June 2017 - NADA numbers
Fixed Ops Journal - June 2017 - 41
Fixed Ops Journal - June 2017 - Top 50
Fixed Ops Journal - June 2017 - Guest comment
Fixed Ops Journal - June 2017 - Five Minutes With
Fixed Ops Journal - June 2017 - Shop Talk
Fixed Ops Journal - June 2017 - Fixed in Time
Fixed Ops Journal - June 2017 - Cover3
Fixed Ops Journal - June 2017 - Cover4
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