Fixed Ops Journal - June 2019 - F3
FIXED OPS JOURNAL
inside
June 2019
22
S P E C I A L R E P O R T : D I G I TA L M A R K E T I N G
14 Online opportunities: Selling your shop on your website,
YouTube, Facebook and more
18 Coupon clippers: Text messages are increasingly popular
carriers of service promotions
19 Crash course: New app helps steer collision repair business to dealership body shops
24
26
34
features
10 Safer shops: Service bay injuries are
rising; here's how your shop can reduce the
risk
20 Bring 'em back: 2 features of service
contracts work to encourage customer
retention
22 Gladiator bling: Jeep's new pickup
designed to boost dealer sales of factory
accessories
24 Virtual advisers: Artificial-intelligence
software products help service customers
24/7
26 Ditch absorption rate: Guest
columnist proposes another measure of
service profitability
departments
about the cover
4 Editor's Letter
6 Service Counter
28 Richard Truett
29 Feedback
30 Shop Talk
FIXED OPS JOURNAL ILLUSTRATION
31 Legal Lane
32 Letters
33 Roundup
34 Fixed in Time
Service departments can be dangerous places:
heavy vehicles on lifts, flammable chemicals,
toxic substances. Why are injury rates rising,
and what can you do to make your shop safer?
See our story on PAGE 10.
Fixed Ops Journal Staff
EDITOR: David Kushma
CHIEF OF EDITORIAL OPERATIONS: Dave Versical
DESIGN DIRECTOR: Steve Massie
REPORTERS: Richard Truett, Danielle Szatkowski
COPY EDITORS: Amy Butters, Tom Fetters, Tim Good, Elizabeth Hardy
CORRESPONDENTS: Mark Elias, Eric Freedman, Jim Henry, Alex Kwanten, Rick Popely, Alysha Webb, Ken Wysocky
ADVERTISING: Karen Rentschler, Associate Publisher, krentschler@crain.com
JUNE 2019
PAGE 3
Fixed Ops Journal - June 2019
Table of Contents for the Digital Edition of Fixed Ops Journal - June 2019
Contents
Fixed Ops Journal - June 2019 - Intro
Fixed Ops Journal - June 2019 - F1
Fixed Ops Journal - June 2019 - F2
Fixed Ops Journal - June 2019 - Contents
Fixed Ops Journal - June 2019 - F4
Fixed Ops Journal - June 2019 - F5
Fixed Ops Journal - June 2019 - F6
Fixed Ops Journal - June 2019 - F7
Fixed Ops Journal - June 2019 - F8
Fixed Ops Journal - June 2019 - F9
Fixed Ops Journal - June 2019 - F10
Fixed Ops Journal - June 2019 - F11
Fixed Ops Journal - June 2019 - F12
Fixed Ops Journal - June 2019 - F13
Fixed Ops Journal - June 2019 - F14
Fixed Ops Journal - June 2019 - F15
Fixed Ops Journal - June 2019 - F16
Fixed Ops Journal - June 2019 - F17
Fixed Ops Journal - June 2019 - F18
Fixed Ops Journal - June 2019 - F19
Fixed Ops Journal - June 2019 - F20
Fixed Ops Journal - June 2019 - F21
Fixed Ops Journal - June 2019 - F22
Fixed Ops Journal - June 2019 - F23
Fixed Ops Journal - June 2019 - F24
Fixed Ops Journal - June 2019 - F25
Fixed Ops Journal - June 2019 - F26
Fixed Ops Journal - June 2019 - F27
Fixed Ops Journal - June 2019 - F28
Fixed Ops Journal - June 2019 - F29
Fixed Ops Journal - June 2019 - F30
Fixed Ops Journal - June 2019 - F31
Fixed Ops Journal - June 2019 - F32
Fixed Ops Journal - June 2019 - F33
Fixed Ops Journal - June 2019 - F34
Fixed Ops Journal - June 2019 - F35
Fixed Ops Journal - June 2019 - F36
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