Fixed Ops Journal - December 2019 - F33

FIXED OPS JOURNAL

ROUNDUP
News items from the world of fixed operations
GM sets resale price policy for online parts

Bosch, Castrol team up to test service solutions

Starting next year, General Motors will implement a policy of minimum U.S. resale prices for online sales of some GM Genuine and ACDelco parts by dealers and aftermarket providers. The new policy aims
to reinforce protection of the parts brands' reputation by ensuring consistent prices, GM says.
Mark Drennan, general director of GM's customer care and aftersales
division, says the policy "is intended to further strengthen our parts
brands with our customers and sellers" and "to ensure confidence in
our products and services while positioning our original equipment
parts brands in the fast-growing online marketplace."
More details about the new policy are available at gmpartsemrp.com.

Bosch and Castrol are conducting a jointly branded pilot program in
Florida and China that is testing a variety of digital services aimed at improving repair and maintenance experiences for vehicle owners, the
companies say.
The suppliers' partnership in the Orlando and Tampa areas and the
city of Suzhou in China is designed "to develop sustainable workshop
businesses built around value-adding consumer experiences," said
Castrol CEO Mandhir Singh.
Bosch's automotive aftermarket division provides spare parts and diagnostic and repair shop equipment. Castrol, a BP brand, is a leading
global supplier of lubricants.

Study: Web tech improves dealership body shops

Bosch product lines now cover 30 million vehicles

Online technology that provides real-time pricing and procurement
data for collision repair parts is making franchised dealerships' body
shops more profitable and competitive, a new study suggests.
JDJS Consulting of Boca Raton, Fla., asked 337 dealerships how they
use online platforms that sell crash parts. More than 85 percent of the
dealerships that responded said the platforms help them set parts prices and offer quotes to match local conditions and expand their market
territory. Keeping pricing flexible enables dealers to sell more parts
than those who maintain fixed prices, the study suggests.
Using the online platforms also helps dealerships calculate pay incentives for managers based on body shop profitability, according to survey
respondents.

Bosch has broadened its parts coverage of brake pads, oxygen sensors
and engine management product lines to cover more than 30 million
vehicles in the United States and Canada.
The additions to Bosch's QuietCast brake pad product line cover about
1.5 million late-model cars and trucks, the supplier says. Additions to
the Blue Disc line affect 961,000 vehicles.
Additions to Bosch's line of oxygen sensors extend coverage for 29.2
million vehicles. Most of the new sensors cover vehicles through the
2019 model year. The extension of Bosch's particulate matter sensor
product line covers 50,000 vehicles.

BMW, OEC link up for collision parts marketing
BMW and Mini dealers in the U.S. now have access to national collision parts marketing programs via the CollisionLink body shop network
operated by OEConnection LLC, a technology provider that serves automakers' distribution systems.
BMW of North America's affiliation with OEC will enable its BMW and
Mini dealer networks to sell more parts by getting competitive pricing
on OE parts orders through CollisionLink, OEC says. BMW and Mini
dealers already use CollisionLink to fulfill orders for crash parts, OEC
adds.
The two BMW brands are the 22nd and 23rd in North America to use
CollisionLink for their parts marketing programs. CollisionLink provides access to such programs for more than 91 percent of North American consumer vehicles, according to OEC.

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& Shop Supplies Since 1958

SE Toyota taps CCC for crash parts technology
Southeast Toyota is now using software provided by CCC Information
Services to enable the dealerships it works with to price collision parts
and sell them to body shops online as repair estimates are written and
decisions about replacement parts are made, CCC says.
The marketing solution, called CCC Promote, permits customization
of parts prices by vehicle make, model, year and part type. Fiat Chrysler
Automobiles and American Honda Motor Co. also use the technology.
Jim Kinsherf, vice president of CCC's OEM group, says an initial test of
Promote "helped Southeast Toyota's dealers increase sales and realize
meaningful process improvements."
Southeast Toyota distributes vehicles, parts and accessories to 177
Toyota dealerships in Alabama, Florida, Georgia, North Carolina and
South Carolina.

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DECEMBER 2019

PAGE 33

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Fixed Ops Journal - December 2019

Table of Contents for the Digital Edition of Fixed Ops Journal - December 2019