Fixed Ops Journal - February 2020 - F23
AUDIENCE
THE NUMBERS:
41,100 retailers and manufacturers in the
U.S. and Canada receive the print magazine
86,473 receive as a digital edition
80% of readers pass along
Fixed Ops Journal to colleagues
THEIR INFLUENCE:
The percentage of readers who influence purchase
decisions in these areas of the dealership.
82%
Major shop equipment (i.e. lifts, etc.)
Minor shop equipment (oil, cleaning supplies, etc.)
79%
86%
Parts
Paint and refinishing
65%
82% of dealership readers have taken action
Tires
as a result of seeing an ad in Fixed Ops Journal
Business systems and software
190,170 unique visitors online in 2019
Training
82%
75%
89%
TH E IM PAC T:
We've had great response so far on our ad - 5 inquiries from interested
distributors plus a dealership interested in ordering a service reminder printer.
He was referred to one of our distributors and ordered right away!
- Pam Colby, Marketing Leader, Petoskey Plastics
"This journal is a must have for any dealer as well as parts and service managers. Great source for
current products in the auto industry and insight from other dealers:"
"I learn from it and provide it to my clients for guidance."
"All my department heads are required to read cover to cover."
"I use FOJ to assist in staying on top of changes. The diversity of the articles, parts, service, and
collision are all relevant to today's and tomorrow's business."
"I like it and use it and pass it on to my Service Managers. Please keep these journals going."
Sources: Publishers Circulation Data, Signet Research 2019, FOJ Reader Research
AUTONEWS.COM/GETFIXEDOPS
For more information, call 313-446-6058 or email krentschler@crain.com
http://www.AUTONEWS.COM/GETFIXEDOPS
Fixed Ops Journal - February 2020
Table of Contents for the Digital Edition of Fixed Ops Journal - February 2020
Contents
Fixed Ops Journal - February 2020 - Intro
Fixed Ops Journal - February 2020 - F1
Fixed Ops Journal - February 2020 - F2
Fixed Ops Journal - February 2020 - Contents
Fixed Ops Journal - February 2020 - F4
Fixed Ops Journal - February 2020 - F5
Fixed Ops Journal - February 2020 - F6
Fixed Ops Journal - February 2020 - F7
Fixed Ops Journal - February 2020 - F8
Fixed Ops Journal - February 2020 - F9
Fixed Ops Journal - February 2020 - F10
Fixed Ops Journal - February 2020 - F11
Fixed Ops Journal - February 2020 - F12
Fixed Ops Journal - February 2020 - F13
Fixed Ops Journal - February 2020 - F14
Fixed Ops Journal - February 2020 - F15
Fixed Ops Journal - February 2020 - F16
Fixed Ops Journal - February 2020 - F17
Fixed Ops Journal - February 2020 - F18
Fixed Ops Journal - February 2020 - F19
Fixed Ops Journal - February 2020 - F20
Fixed Ops Journal - February 2020 - F21
Fixed Ops Journal - February 2020 - F22
Fixed Ops Journal - February 2020 - F23
Fixed Ops Journal - February 2020 - F24
Fixed Ops Journal - February 2020 - F25
Fixed Ops Journal - February 2020 - F26
Fixed Ops Journal - February 2020 - F27
Fixed Ops Journal - February 2020 - F28
Fixed Ops Journal - February 2020 - F29
Fixed Ops Journal - February 2020 - F30
Fixed Ops Journal - February 2020 - F31
Fixed Ops Journal - February 2020 - F32
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