BtoB Media Business - May 2007 - (Page 3)

MAY 2007 Top print advertisers IBM, Microsoft are leaders of the pack . . . . . . . . . . Page 8 Top Innovators Our annual selection of execs on the cutting-edge . . Page 14 argi Focus Reader Service List management Circulators look online for incremental dollars . . Page 22 Endnote How to maintain a strong position going forward Page 42 Better, Faster Reader Response. Better Advertiser Results. Bigger Ad Spend. Delivering high-quality, rapid and measurable results to advertisers is always a top priority for publishers. Advertisers today want to reach their prospects quickly and want to be able to measure the results of their spend. Knowing that advertisers are faced with an ever-increasing array of media choices, savvy print publishers recognize they must put the power of response and lead generation into their space ads. Departments Sales & Marketing . . . Page 27 M&A . . . . . . . . . . . . . . Page 28 Online . . . . . . . . . . . . . Page 30 Events . . . . . . . . . . . . . Page 31 Circulation . . . . . . . . . Page 32 Production. . . . . . . . . . Page 34 People . . . . . . . . . . . . . Page 36 Benchmarks . . . . . . . . Page 38 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ARGI Focus Can Help ARGI Focus provides publishers with new tools based on a proven lead generation format – business response cards – but it doesn’t stop there. ARGI offers two ways for publishers to help readers and advertisers – traditional paper-based and web-based. ADVERTISING SALES (212) 210-0782 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Account Executives Eric Gordon John Obrecht David Spindler Design Director Peter Loibl Martin Musker Lynne Bosnack Associate Editor Marketing Manager Tequia Burt Tara Curran Senior Reporters Marketing Assistant Carol Krol, Kate Maddox Megan A. Lee Reporter Production Manager Matthew Schwartz Nicole Dionne Copy Editor Regional Circulation Director Richard K. Skews Richard Price Intern Online Marketing Renee Knight Development Manager Contributors Jeff Buddle Marie Griffin, Mark J. Miller, SUBSCRIPTION Mary Ellen Podmolik HOTLINE (888) 288-5900 Charlotte Woolard THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation Director, Patrick Sheposh Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. ARGI Focus RS — BRC & Web-Based • • • • • • Traditional BRC – based magazine insert Cards entered within 24 hours Fax BRC submission option Web-based lead capture with look and feel of your website Lead data sent via labels and/or email Leads sent in any ﬁle format ARGI Focus HD — Advertiser Showcase • • • • • • • • Web-based micro-site captures lead info Website adds valuable additional ad space Website is client-conﬁgurable or ARGI-assisted Instantaneous response for your advertisers and readers High conversion rate to purchase Website open to non-subscribers, searches Lead reports available online, or other formats Excellent advertising cross-sell for publishers Contact ARGI and start your new revenue channel today! Call Dave Hendricks at 201-391-1500 ext 501! 201.391.1500 • sales@callargi.com www.callargi.com mediabusinessonline.com | May 2007 | Media Business | 3 http://www.callargi.com http://www.callargi.com http://mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - May 2007

Cover
Contents
IBM, Microsoft are leaders of the pack
Our annual selection of execs on the cutting-edge
Circulators look online for incremental dollars
Sales & Marketing
M & A
Online
Events
Circulation
Production
People
Benchmarks
How to maintain a strong position going forward

BtoB Media Business - May 2007