BtoB Media Business - July 2009 - (Page 17)

People On the Move Ziff Davis Enterprise hires three executives Ziff Davis Enterprise, publisher of eWEEK, announced that it has hired three key executives: Matthew Sweeney was named president-sales and marketing; Peggy Schecter, VP-eastern regional sales manager; and Eric Lundquist, VP-strategic content. Sweeney was formerly CEO of the Computerworld and InfoWorld brands at International Data Group. Schecter most recently had been a sales executive at UBM’s TechWeb. Lundquist returns to Ziff Davis Enterprise from IDG. PROFILE Platts to expand and diversify PEOPLE Neal plans to continue to grow McGraw-Hill division L Fairchild appoints two former Condé Nast executives Fairchild Fashion Group has named Lisa Ryan Howard senior VP-chief revenue officer for the group and Marc Berger publisher of Footwear News, according to a report on WWD.com. Howard is a former executive director of corporate sales and VP-interactive at Condé Nast. Berger was the publisher of Men’s Vogue. (Condé Nast is the parent company of Fairchild.) Crain Communications promotes Chris Crain to group publisher Crain Communications Inc. announced that Chris Crain has been named group publisher for Pensions & Investments, Business Crain Insurance, Workforce Management and the recently acquired Staffing Industry Analysts. He will also continue to oversee Crain’s Manchester Business, a publication he started in December 2007. Crain Communications also publishes Media Business. The company is looking at expanding covawrence P. Neal does not stay up nights erage in a number of markets, the largest of worrying about the demise of advertising which are Africa, China, India, the Middle spending. Nor does he worry that the East and Russia, he said. The company introsurge in general business news available on the duced a series of new oil price benchmarks for Web will shave off subscriptions the growing Indian oil industo information services at Platts, Lawrence P. Neal try in June, for example. Company: the McGraw-Hill Cos. division to “We usually begin coverPlatts which he was appointed presiing markets remotely,” he Location: dent in April. said. “Then as they establish New York Title: The need for the subscription[themselves], we put editorial President based information services his and business staff into these Big move: company provides is not going markets.” anywhere, he said. Traders and McGraw-Hill’s executive The company is providing managing director of S&P other stakeholders in the energy Equity Research Services coverage of the development of and commodities markets are shifts focus to energy and alternative energy sources and navigating a changing landscape, commodities division. preparing to increase its focus and they look to Platts not only Core responsibilities: as the market develops, he said. for its benchmark pricing data Align budget, strategy to Platts also will advance its but for real-time industry news expand the business. internal editorial systems. and analysis and conferences. “We’re investing quite a bit Oil prices are up, and markets are evolving. just to give the editors the flexibility to work “Any time there’s volatility and movement with all of this content in a timely way,” he said. in the market like this, it always creates deThe company will relaunch its Web site at mand for the news and pricing,” the former the end of this month, adding e-commerce caexecutive managing director of McGraw’s pabilities and explanations of pricing and editoS&P Equity Research Services said. “It stands rial policies, while doing away with the site’s to be that way for a number of years. I don’t advertising opportunities altogether, Neal said. think anybody expects the energy markets A new series of microsites focused on speare going to—all of a sudden—quiet down.” cific commodity areas will give subscribers He said he will instead focus his attention on the opportunity to interact with data while growing the business, expanding Platts’ reach also viewing news and other information into new markets and increasing the compa- available through Platts. The company anny’s Web offerings to include e-commerce and nounced LNG TraderNet, the first niche site, dynamic, commodity-based microsites. devoted to liquefied natural gas, in March. “While petroleum-based products and oil are “We’re taking what had been a newsletterthe largest concentration of our business, we are oriented business online to an interactive Web getting success in petrochemicals and metals, for site,” Neal said. “It gives [subscribers] timely example,” he said. “We really want to accelerate information in a dynamic way. We’re bringthose areas and continue to diversify. That also ing a lot of our capabilities to the Web.” implies operating in other parts of the world, beThat advancement comes as Platts celecause many of these commodities are gaining sig- brates its 100th anniversary. nificant traction where the economies are devel“I have the privilege to start the next new oping at an accelerated rate.” century,” Neal said. BY CHARLOTTE WOOLARD ‘Wall Street Journal’ announces executive moves The Wall Street Journal has announced a number of executive moves. Patience Wheatcroft was named editor in chief, Europe. She will oversee the transition to an integrated London newsroom, with the relocation of the Journal’s editorial and online teams from Brussels. Wheatcroft was editor of the Sunday Telegraph between 2006 and 2007. Almar Latour was named editor in chief, Asia. Latour was previously managing editor of wsj.com. mediabusinessonline.com | July 2009 | Media Business | 17 http://www.WWD.com http://www.wsj.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - July 2009

BtoB Media Business - July 2009
Contents
Ascend Media Looks for a Buyer
Event Organizers Explore Social Media
In Uncertain Times, Publishers Focus More on Digital
Sales & Marketing
M&A
Circulation
Production
People
Benchmarks
Recession Survivors Will be Changed Companies

BtoB Media Business - July 2009