BtoB Media Business - September 2010 - (Page 19)

Benchmarks BIN CATEGORIES BENCHMARKS Trade publication ad pages and revenue, May 2010 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Health Care (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’10 YTD ’09 6,366.54 6,360.35 5,768.33 6,301.70 10,598.55 11,337.22 4,489.09 4,477.78 10,188.79 10,862.59 14,736.84 18,050.26 6,981.48 8,039.64 5,246.00 6,821.05 5,155.22 5,286.42 7,537.96 7,706.05 61,622.67 59,967.63 23,022.55 25,735.57 4,657.52 4,567.90 8,436.64 10,012.31 4,516.61 4,712.87 18,811.39 21,037.30 10,343.29 11,038.86 3,416.26 4,049.26 22,032.58 23,989.60 4,389.31 4,903.59 1,776.96 2,493.74 6,190.63 7,180.22 246,285.21 264,931.91 Chg 0.10% -8.46 -6.52 0.25 -6.20 -18.36 -13.16 -23.09 -2.48 -2.18 2.76 -10.54 1.96 -15.74 -4.16 -10.58 -6.30 -15.63 -8.16 -10.49 -28.74 -13.78 -7.04 YTD ’10 $106,026,721 77,410,556 115,752,023 65,420,766 146,738,500 166,988,495 235,433,954 155,947,118 79,612,404 93,897,602 495,769,838 253,896,808 38,890,963 131,828,698 58,079,847 222,835,621 105,672,699 55,654,913 237,433,737 54,413,661 21,395,288 131,187,623 3,050,287,834 Ad revenue YTD ’09 $98,430,664 86,086,846 117,839,668 63,409,329 147,572,945 183,055,437 232,171,738 214,120,117 83,668,064 91,540,373 458,802,186 285,089,064 35,556,174 141,720,378 57,275,565 243,231,027 106,259,971 68,277,212 249,903,448 60,144,106 22,740,285 149,675,427 3,196,570,024 Chg 7.72% -10.08 -1.77 3.17 -0.57 -8.78 1.41 -27.17 -4.85 2.58 8.06 -10.94 9.38 -6.98 1.40 -8.39 -0.55 -18.49 -4.99 -9.53 -5.91 -12.35 -4.58 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, May 2010 mediabusinessonline.com | September 2010 | Media Business | 19 http://www.btobonline.com/digitaldirections http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - September 2010

BtoB Media Business - September 2010
Contents
ABM/ANA Study Looks at Marketers’ Plans
Forecast Uncertain for B-to-B Media M&A Activity
New Delivery Channels Help Boost Revenue
Sales & Marketing
Audience Development
Events
Production
People
Benchmarks
Lessons to be Learned From General Patton

BtoB Media Business - September 2010