BtoB Media Business - October 2012 - (Page 17)

People On the Move Atlantic Media promotes Havens and Lauf Atlantic Media Co. has named M. Scott Havens president of The Atlantic. Havens previously served as Atlantic Media Co.’s senior VP-finance and digital operations. In his new role, Havens will be responsible for the Atlantic brand in print, online and live events, as well as for its sibling sites, The Atlantic Wire and The Atlantic Cities. Prior to Havens being promoted, Justin Smith held the dual role of president of Atlantic Media Co. and The Atlantic. Michael Finnegan, currently director-business development and analytics digital, will take on Havens’ corporate finance responsibilities as VP-finance and analytics. Atlantic Media has also promoted Jay Lauf, VP-publisher of The Atlantic, to senior VP-group publisher of Atlantic Media Co. and publisher of Quartz, the company’s business news brand that launched Sept. 24. Chris Batty, the former publisher of Quartz, has left the company. In his expanded role, Lauf will be responsible for corporate sales initiatives, strategic partnerships and advertising revenue for all Atlantic Media brands: The Atlantic and TheAtlantic.com, The Atlantic Wire, The Atlantic Cities, Government Executive, National Journal, Quartz and Think Custom Media. Lauf will remain publisher of The Atlantic’s print and digital products. ALM appoints Litvack to oversee digital media ALM, which provides news and information to the legal and real estate industries, has named Jeffrey Litvack senior VPdigital media, a new position at the company. Litvack was previously COO-general manager of iCircular, a mobile advertising platform for preprints, at the Associated Press. In his new position, he will oversee the development of ALM’s corporate strategy for digital products, with a focus on mobile. Firehouse.com. He was most recently managing director of Fire Chief and the Wireless Communications Group at Penton Media. Toritto succeeds Patty Maroder, who left the company. PEOPLE Callaway named editor in chief of ‘USA Today’ Gannett Co.’s USA Today has named David Callaway editor in chief. Formerly the editor in chief of Dow Jones & Co.’s MarketWatch, Callaway, who started his new role in late July, takes on responsibilities from John Hillkirk, formerly executive editor and now senior editor for investigative journalism and enterprise reporting. Susan Weiss will remain in the role of executive editor-content. Toritto new group publisher of ‘Firehouse’ Cygnus Business Media has named Greg Toritto group publisher of Firehouse Magazine and Content marketing has had an immense impact on the discipline of marketing over the last few years. What began as microsites and custom supplements is now a fully developed new class of content no less rigorous and powerful than editorial content itself.How can this emerging trend of content marketing be successfully applied to the b2b space? BtoB’s Content Marketing: Ready for Prime Time research report will explore the following: Most Successful Content Marketing Platforms: Findings report on the effectiveness of social media, custom articles, e-newsletters and whitepapers in achieving content marketing objectives. Most Proﬁtable Marketing Objectives & Key Drivers: This important research investigates lead generation, brand awareness, thought-leadership, and many more of marketers’ goals for content marketing. Most Important Metrics: The study explores the content marketing evaluation process— when to use web trafﬁc versus sales lead quality versus ROI. Now available for purchase online. Based on 440 interviews, with more than 25 pages featuring over 30 charts, this report explores how marketers can leverage content marketing for their business. Most Difﬁcult Challenges: At last, a research report that outlines the challenges marketers are likely to face in content marketing—including lack of resources, implementation, producing engaging content and content shortage. Before making your next content marketing move, learn more about this important new research at: www.btobonline.com/intelligencecenter mediabusinessonline.com | October 2012 | Media Business | 17 http://www.Firehouse.com http://www.TheAtlantic.com http://www.btobonline.com/intelligencecenter http://www.btobonline.com/intelligencecenter http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2012

BtoB Media Business - October 2012
Table of Contents
Upfront
Cover Story
Special Report
Sales & Marketing
M&A
Production
People
Benchmarks
Endnote

BtoB Media Business - October 2012