BtoB Media Business - October 2012 - (Page 18)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, June 2012 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Healthcare (PERQ+IMS) Manufacturing, Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’12 YTD ’11 8,040.27 7,717.69 7,011.23 6,978.18 14,557.04 15,907.15 4,765.54 5,461.80 11,680.62 12,657.76 17,005.13 18,303.92 7,868.47 8,396.74 4,829.99 6,077.72 5,659.04 5,966.86 8,501.53 9,284.51 67,491.00 80,740.25 28,482.94 29,131.53 10,363.71 10,787.42 10,262.42 10,909.15 4,854.53 5,454.85 20,263.41 22,500.15 12,690.49 13,038.74 3,858.12 4,009.57 27,873.48 28,167.17 5,378.70 5,856.80 2,357.47 2,580.06 7,083.63 7,180.34 290,878.76 317,108.36 Chg 4.18% 0.47 -8.49 -12.75 -7.72 -7.10 -6.29 -20.53 -5.16 -8.43 -16.41 -2.23 -3.93 -5.93 -11.01 -9.94 -2.67 -3.78 -1.04 -8.16 -8.63 -1.35 -8.27 YTD ’12 $127,534,394 95,461,463 159,733,184 68,670,059 189,233,994 203,218,140 344,717,919 140,908,397 89,839,793 103,163,007 573,183,782 313,122,178 105,519,629 156,898,002 64,208,054 255,781,681 131,845,429 63,579,868 291,966,776 73,868,490 27,510,286 163,022,285 3,742,986,810 Ad revenue YTD ’11 $114,698,789 92,918,499 156,474,445 76,352,870 196,856,482 217,511,317 330,418,254 181,224,802 93,812,929 108,613,450 652,933,564 309,650,748 112,625,866 175,846,701 69,435,851 272,049,351 126,338,887 64,146,125 293,433,121 74,082,434 30,265,495 155,877,706 3,905,567,686 Chg 11.19% 2.74 2.08 -10.06 -3.87 -6.57 4.33 -22.25 -4.24 -5.02 -12.21 1.12 -6.31 -10.78 -7.53 -5.98 4.36 -0.88 -0.50 -0.29 -9.10 4.58 -4.16 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, June 2012 YOUR A-HA MOMENT BEGINS HERE Find the digital marketing inspiration you’ve been looking for from other successful b-to-b marketers. Our expert panelists will discuss their success with innovative platforms and key insights that will play an essential role in the future of your marketing strategies. NEW YORK October 11, Grand Hyatt Hotel SETH BREWER Director of Social Media The Hartford KATHLEEN DELANEY Marketing Leader-ARS Aon plc AGENDA: 7:45-8:30 a.m. Registration and Networking Breakfast 8:30-10 a.m. Program and Q&A FOLLOW: Follow the NetMarketing Breakfast conversation on Twitter. Use #BTOBNET REGISTRATION: To register, call (212) 210-0402 or visit btobonline.com/breakfasts SPONSORSHIPS: To sponsor a breakfast, call (212) 210-0262 or e-mail bfelsenthal@crain.com KATRINA KLIER Senior Director-Worldwide Digital Marketing and Engagement Microsoft Corp. MARTY WILLIS CMO OppenheimerFunds SAVE THE DATE: SAN FRANCISCO November 28, Hotel Nikko THANKS TO OUR SPONSORS: For more information and to register, visit: btobonline.com/breakfasts 18 | Media Business | October 2012 | mediabusinessonline.com http://www.btobonline.com/breakfasts http://www.btobonline.com/breakfasts http://www.btobonline.com/breakfasts http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2012

BtoB Media Business - October 2012
Table of Contents
Upfront
Cover Story
Special Report
Sales & Marketing
M&A
Production
People
Benchmarks
Endnote

BtoB Media Business - October 2012