BtoB Media Business - October 2012 - (Page 6)

COVER STORY Paul Bascobert What: President Where: Bloomberg Businessweek Why: As head of business operations for the Bloomberg Media Group, Bascobert is responsible for building revenue across Bloomberg’s consumer-facing media brands in TV, radio, magazines and digital. Earlier this year, Businessweek.com was relaunched with a look that mirrors the successful print redesign introduced in April 2010. Robert Biolchini What: President-CEO Where: PennWell Corp. Why: Biolchini continued to expand 102-year-old PennWell through acquisitions, including the assets of the LED Show in the LED and lighting industry; the Broadband Technology Report and Diamond Technology Reviews in the broadband technology segment; and the Elsevier Public Safety Group, with media and events in firefighting, EMS and law enforcement. Ty Bobit What: President-CEO Where: Bobit Business Media Why: In May, Bobit positioned his 51-year-old company as “the largest fleet media company in the world” with the acquisition of Newport Business Media’s Heavy Duty Trucking, TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. The deal expanded a portfolio that already included an extensive presence in the business, government, auto rental, school bus, motor coach and light truck fleet markets. Bob Carrigan What: CEO Where: IDG Communications Why: Carrigan has continued to foster By Marie Griffin 6 | Media Business | October 2012 | mediabusinessonline.com IDG’s leadership in digital media while overseeing the company’s media operations in 97 countries. In the U.S., more than 60% of its revenue now comes from digital sources. Since September 2011, IDG has made a global commitment to mobile with Mobile@IDG, a portfolio of marketing solutions designed to help technology marketers engage with decision-makers in the mobile environment. http://www.Businessweek.com http://www.TruckingInfo.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2012

BtoB Media Business - October 2012
Table of Contents
Upfront
Cover Story
Special Report
Sales & Marketing
M&A
Production
People
Benchmarks
Endnote

BtoB Media Business - October 2012