Plastics News - Show Daily - October 24, 2022 - 17

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Plastics News, October 24, 2022 * 17
Veolia launches new recycled plastics brand
By Joseph Pryweller
Plastics News Staff
Veolia Environnement SpA,
one of Europe's largest plastics
recycling and waste management
companies, has launched
a new brand of recycled resins
that it hopes will boost sustainability
efforts throughout much
of the world.
" We're able to do this well as
a recycling business, " said Sven
Saura, vice president in charge
of recycling and plastics at the
Aubervilliers, France-based
company. " We already have the
quality standards in place and
the processes we need to recycle
plastics. "
The recycler is christening the
resin PlastiLoop and plans to roll
it out immediately to recycling
customers and
others
in
Europe
and Asia.
While it is looking
at
other
Saura
markets, the
material hopes
to be a major
player in recycled
applications
in its existing
regions,
Saura said.
The company
already has
plans to produce
as much
as 300,000
tonnes of recycled
material,
ered
cheap and
did not have to
meet high performance
standards, "
Saura
said. " Now, such
areas as safety,
design and feel
are equally important, if not more
so, and the resin must meet exacting
technical specifi cations. "
The company, with more
than 50 plants in Europe and
Asia, will focus on seven industries
for PlastiLoop resin:
automotive, home appliances,
agriculture, textiles, packaging,
building and construction, and
industrial and logistics. It has
VEOLIA
ENVIRONNEMENT SPA
Hall 8B, Booth A79
started the process
of finding
partners in some
of those areas.
In automotive,
the company has
partnered with
Tier 1 supplier
the company has
partnered with
Tier 1 supplier
Forvia, the Nanterre, Francebased
company that changed
its name in January from Faurecia.
Veolia plans to produce
as much as 15,000 tonnes of recycled
material for Forvia and
others in interior and underhood
applications.
Veolia is also using material
collected from 800,000 PET bottles
from Paris-based Danone
to produce textiles, including
clothing and backpacks. In packaging,
the company plans to
sell resin used in bottles, fi lms,
containers and caps, among other
applications. Veolia has received
food-contact approval for
its resin in some areas of Asia.
Ultimately, the launch of PlastiLoop
will involve the further
industrialization of Veolia's business,
tying together what has
been disparate operations running
independently into a combined
unit that can collect, sort,
grind and produce resin for the
new operation, Saura said. The
company claims to be the largest
producer in its markets for
recycled PP, HDPE and PET.
The PlastiLoop resin is a
unique proposition for the company,
bringing together the commercial
and technical resources
of a global leader, said Veolia
CEO Estelle Brachlianoff in prepared
remarks. Recycled plastic
can cut carbon emissions as
much as 75 percent from virgin
materials, she said.
" We want to be a champion
of transformation, " Le Guennec
emphasized in introductory remarks
at an Oct. 20 press briefing.
" There has always been
promise in showing ambition [to
recycle plastics], but we have a
commitment to deliver. "
Le Guennec
said Anne
Le Guennec,
CEO of waste
activities in
France. The
company expects
to recycle
as
much
as 600,000 tonnes of resin at
its many facilities by next year,
meeting a goal it set in 2019 to
double its production. That includes
work at five recycling facilities
in France and locations
in 14 other countries.
Veolia has the ability to produce
recycled resin for a wide
variety of applications using
such materials as PET, high and
low density polyethylene, polypropylene
and ABS. The PlastiLoop
resin can be customized to
customer needs.
While it is unusual for a recycler
to produce its own resin,
Saura said the company is well
positioned to take advantage of
its interconnected network of facilities
and its ability to produce
high-quality recycled fl ake, pellets
and compounds that meet technical
standards for performance
and safety. The market has shifted
in the past years to one where
quality demands are higher and
the resin must perform as well as
virgin material, he said.
" It was not so many years ago
that recycled resin was considThe
company
expects to recycle
as much as 600,000
tonnes of resin at
its many facilities
by next year.
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