Shift Magazine - Issue 1 2018 - 10

5

STEPS TO BECOMING
A DISRUPTER

IBM and Volkswagen's shared office in Berlin,
where teams from both companies collaborate
BY SHIRAZ AHMED

Silicon Valley companies aren't just full of pingpong tables and chair massages -
they get their edge by giving workers more autonomy

S

ilicon Valley's work culture may be known for afternoon yoga
and video game sessions, but it's not those perks that give the
tech hub its edge. Companies get ahead by giving employees
more autonomy, fewer bosses and the freedom to fail.
Google's, Facebook's and Apple's origin stories are famous for the bootstrap process that led to success. This startup mindset eschews bureaucracy, prizes speed to market and embraces failure. In the age of self-driving cars and software, executives at the top echelons of the auto industry
are desperate to capture that magic despite considerable obstacles.
Experts say there's a reason the corporate graveyard is littered with

10

shift * may 2018

giant companies that couldn't adapt to changing times: They're not
built for it.
"The things that make large enterprises so effective are exactly
opposite of the things that make startups work so well," said Mark
Coopersmith, a professor at the University of California, Berkeley's Haas
School of Business who specializes in entrepreneurship. "Everything
they do is around building scale. It's not about change."
But that won't stop curious companies from trying. Here's a blueprint
for cultivating a Silicon Valley culture for even the most curmudgeonly
of companies.



Table of Contents for the Digital Edition of Shift Magazine - Issue 1 2018

Shift Magazine - Issue 1 2018
Contents
From the Editor
Q&A
Movable Type
Trend Spotting
Think Like a Disrupter
New Motor City?
Negative Space
Battlegrounds
Old Problems
Last Mile
Shift Magazine - Issue 1 2018 - Intro
Shift Magazine - Issue 1 2018 - Shift Magazine - Issue 1 2018
Shift Magazine - Issue 1 2018 - Contents
Shift Magazine - Issue 1 2018 - From the Editor
Shift Magazine - Issue 1 2018 - Q&A
Shift Magazine - Issue 1 2018 - Movable Type
Shift Magazine - Issue 1 2018 - Trend Spotting
Shift Magazine - Issue 1 2018 - 7
Shift Magazine - Issue 1 2018 - 8
Shift Magazine - Issue 1 2018 - 9
Shift Magazine - Issue 1 2018 - Think Like a Disrupter
Shift Magazine - Issue 1 2018 - 11
Shift Magazine - Issue 1 2018 - New Motor City?
Shift Magazine - Issue 1 2018 - 13
Shift Magazine - Issue 1 2018 - Negative Space
Shift Magazine - Issue 1 2018 - 15
Shift Magazine - Issue 1 2018 - 16
Shift Magazine - Issue 1 2018 - 17
Shift Magazine - Issue 1 2018 - Battlegrounds
Shift Magazine - Issue 1 2018 - 19
Shift Magazine - Issue 1 2018 - 20
Shift Magazine - Issue 1 2018 - 21
Shift Magazine - Issue 1 2018 - Old Problems
Shift Magazine - Issue 1 2018 - Last Mile
Shift Magazine - Issue 1 2018 - Cover4
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