Shift Magazine - June 3, 2019 - 7

CONSUMERS

CHASING THE

DATA STORM
Vehicle information can open opportunities in retail
and safety- if drivers are willing to share it
BY PETE BIGELOW

D

ata is unlocking new possibilities in connected cars.
Quite literally.
Amazon expanded its in-car delivery service this
year to certain Ford and Lincoln vehicles. Packages
can be delivered right into a customer's trunk, provided they're
willing to give the online retail giant access to GPS data on
their vehicle's whereabouts and permit it access.
In California and Florida, fuel-delivery companies are rising
in popularity, eliminating the need for customers to stop at
gas pumps. For now, consumers order service via an app, but

soon, a fill-up will be automatically prompted when the data
shows the fuel tank has dropped to a certain level.
Fleet owners in Europe are using vehicle data to thwart
car theft. By monitoring changes in tire pressure, they can
tell when cars or trucks that are supposed to be parked start
moving.
These are merely the first glimpses of an era in which
troves of new services and features can deliver discounts and
enhanced experiences. They are made possible by the fact
that more data is harvested from vehicles than ever before

june 2019 * shift

7



Shift Magazine - June 3, 2019

Table of Contents for the Digital Edition of Shift Magazine - June 3, 2019

Shift Magazine - Junio 03, 2019
Contents
From the Editor
Did you know?
Setting the bar
Trading up
Smart selling
A rough ride?
Caveat drivor
Q&A
Last mile
Shift Magazine - June 3, 2019 - Shift Magazine - Junio 03, 2019
Shift Magazine - June 3, 2019 - Cover2
Shift Magazine - June 3, 2019 - Contents
Shift Magazine - June 3, 2019 - From the Editor
Shift Magazine - June 3, 2019 - Did you know?
Shift Magazine - June 3, 2019 - Setting the bar
Shift Magazine - June 3, 2019 - Trading up
Shift Magazine - June 3, 2019 - 8
Shift Magazine - June 3, 2019 - 9
Shift Magazine - June 3, 2019 - Smart selling
Shift Magazine - June 3, 2019 - 11
Shift Magazine - June 3, 2019 - 12
Shift Magazine - June 3, 2019 - 13
Shift Magazine - June 3, 2019 - 14
Shift Magazine - June 3, 2019 - 15
Shift Magazine - June 3, 2019 - 16
Shift Magazine - June 3, 2019 - 17
Shift Magazine - June 3, 2019 - A rough ride?
Shift Magazine - June 3, 2019 - 19
Shift Magazine - June 3, 2019 - Caveat drivor
Shift Magazine - June 3, 2019 - Q&A
Shift Magazine - June 3, 2019 - Last mile
Shift Magazine - June 3, 2019 - Cover3
Shift Magazine - June 3, 2019 - Cover4
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