Shift Magazine - February 2020 - 16
DID YOU KNOW?
Just the facts on artificial intelligence
BY ALEXA ST. JOHN
M
ost of what consumers know about artificial intelligence comes from the movies or other pop culture.
Think The Matrix, A.I. Artificial Intelligence or
WarGames. These are all films that depict AI as an
almost-human force - often hidden behind a computer screen -
that has a mind of its own. But for people in
a variety of industries using AI, it's important
to put aside these mischaracterizations and
get down to the facts.
WHAT IS 'AI' ACTUALLY?
AI is technology
that allows
machines
or computer
systems to
perform tasks
in ways that
mimic human
intelligence.
Definitions vary widely, but fundamentally,
AI is technology that allows machines or
computer systems to perform tasks in
ways that mimic human intelligence. It's an
umbrella term for systems that can adapt
based on the data they receive.
"We have to teach these systems first,
and then they can do what they've been
taught better than a human, but they can't
go beyond that scope," said Danny Shapiro,
senior director of automotive at chip supplier Nvidia.
Artificial intelligence seems to have
morphed into a catchall phrase for all
kinds of smart technologies, but Jeffrey Miller, a University of
Southern California associate computer science professor, says
it boils down to "the ability for computers to start to think."
16
shift * february 2020
"Computers are never going to be able to have feelings or
think like humans do, but they are able to 'think' because we've
programmed them to do that," Miller said.
AI can learn yet not be self-aware, said Shapiro.
"You educate it by feeding it information, like the experience of a human. And so it can just
keep getting smarter and smarter and
smarter. Over time, what we can do is
not just detect pedestrians, but we can
train it to detect distracted pedestrians,"
Shapiro said. "Somebody walking, staring
at their smartphone is a common reality
now, and that person behaves differently
than somebody standing on the corner,
patiently waiting for the light to change,
watching traffic."
WHAT'S THE DIFFERENCE
BETWEEN AI AND MACHINE
LEARNING?
Machine learning is just one type of artificial intelligence. With machine learning,
a computer makes predictions based on
patterns gleaned from vast amounts of
data. It also has the capacity to modify
what it's going to do in the future.
Deep learning is another popular type of AI, Miller said. Deep
learning uses not only the data that has been given to the
Shift Magazine - February 2020
Table of Contents for the Digital Edition of Shift Magazine - February 2020
Shift Magazine - February 2020
FROM THE EDITOR
LETTERS
RUNNING HOT AND COLD
PUSH FOR PRIVACY
‘A TICKING TIME BOMB’
RIGHT ON TARGET
DID YOU KNOW?
THEY’VE GOT GAME
SEAMLESS SHOPPING
FOLLOW THE LEADERS
KEEPING UP WITH THE COBOTS
‘SUPERPOWER’ STARTUPS
MISFORTUNE TELLERS
FORD’S FORMULA
Q&A
WASH, RINSE, REPEAT
‘SELFHEALING’ SOFTWARE
LAST MILE
Shift Magazine - February 2020 - Intro
Shift Magazine - February 2020 - Shift Magazine - February 2020
Shift Magazine - February 2020 - Cover2
Shift Magazine - February 2020 - 3
Shift Magazine - February 2020 - FROM THE EDITOR
Shift Magazine - February 2020 - LETTERS
Shift Magazine - February 2020 - RUNNING HOT AND COLD
Shift Magazine - February 2020 - 7
Shift Magazine - February 2020 - PUSH FOR PRIVACY
Shift Magazine - February 2020 - 9
Shift Magazine - February 2020 - 10
Shift Magazine - February 2020 - ‘A TICKING TIME BOMB’
Shift Magazine - February 2020 - 12
Shift Magazine - February 2020 - 13
Shift Magazine - February 2020 - RIGHT ON TARGET
Shift Magazine - February 2020 - 15
Shift Magazine - February 2020 - DID YOU KNOW?
Shift Magazine - February 2020 - THEY’VE GOT GAME
Shift Magazine - February 2020 - SEAMLESS SHOPPING
Shift Magazine - February 2020 - FOLLOW THE LEADERS
Shift Magazine - February 2020 - KEEPING UP WITH THE COBOTS
Shift Magazine - February 2020 - 21
Shift Magazine - February 2020 - ‘SUPERPOWER’ STARTUPS
Shift Magazine - February 2020 - 23
Shift Magazine - February 2020 - MISFORTUNE TELLERS
Shift Magazine - February 2020 - 25
Shift Magazine - February 2020 - FORD’S FORMULA
Shift Magazine - February 2020 - Q&A
Shift Magazine - February 2020 - WASH, RINSE, REPEAT
Shift Magazine - February 2020 - ‘SELFHEALING’ SOFTWARE
Shift Magazine - February 2020 - LAST MILE
Shift Magazine - February 2020 - Cover3
Shift Magazine - February 2020 - Cover4
https://www.nxtbook.com/nxtbooks/crain/shift_202202
https://www.nxtbook.com/nxtbooks/crain/shift_202112
https://www.nxtbook.com/nxtbooks/crain/shift_202109
https://www.nxtbook.com/nxtbooks/crain/shift_202108
https://www.nxtbook.com/nxtbooks/crain/shift_202107
https://www.nxtbook.com/nxtbooks/crain/shift_202105
https://www.nxtbook.com/nxtbooks/crain/shift_202103
https://www.nxtbook.com/nxtbooks/crain/shift_202012
https://www.nxtbook.com/nxtbooks/crain/shift_202004
https://www.nxtbook.com/nxtbooks/crain/shift_202002
https://www.nxtbook.com/nxtbooks/crain/shift_20191125
https://www.nxtbook.com/nxtbooks/crain/shift_20191007
https://www.nxtbook.com/nxtbooks/crain/shift_20190722
https://www.nxtbook.com/nxtbooks/crain/shift_20190603
https://www.nxtbook.com/nxtbooks/crain/shift_20190325
https://www.nxtbook.com/nxtbooks/crain/shift_201811
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletFaurecia
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletZF
https://www.nxtbook.com/nxtbooks/crain/shift_201809
https://www.nxtbook.com/nxtbooks/crain/shift_201807
https://www.nxtbook.com/nxtbooks/crain/ShiftJuly2018AdvertiserBooklet
https://www.nxtbook.com/nxtbooks/crain/shift_201805
https://www.nxtbook.com/nxtbooks/crain/ShiftMay2018AdvertiserBooklet
https://www.nxtbookmedia.com