Shift Magazine - February 2020 - 7
How Data Influences the Customer Experience
Nearly the entire car shopping process today
is done online. Putting together all the puzzle
pieces of your digital strategy is critical to your
sales success.
THE AVERAGE CAR SHOPPER
However, without a steady base to set the pieces,
not even the most well thought out plan can stay
in place. Accurate and complete data is key
to your entire strategy.
DEVOTES
Pricing and incentives play a big role in all of this.
The vehicle's price is the most vital information
listed on third-party portals, dealer websites,
desking applications and other touch points
throughout the car buying process. As a car
shopper continues down the purchasing funnel
and expresses interest in a specific vehicle,
incentives are applied to make the price more
attractive. In order for dealers to protect their
profit margins, incentive data needs to be
accurate, timely and complete to ensure the
best price can be offered without sacrificing the
bottom line.
Our complete ChromeData catalog of vehicle
data covers all OEMs in the U.S. and Canada for
the past 30 years. Coupled with our sophisticated
vehicle description web service strengthened
further by OEM build data, we facilitate every
stage of the car buying process for everyone in
the automotive ecosystem.
Questions? Contact Charlie Schiavone
charlie.schiavone@autodatasolutions.com
Vice President of Product
Autodata Solutions
go.autodatasolutions.com
18
HOURS
SPENDS
EXPERIENCES
90
hours
SHOPPING ONLINE
days
1/4
1/
/4
year
310+
touchpoints
vehicle model
& dealership
SETTLES ON
VISITS JUST
2160
1 dealerships
to 2
$$$$$$$7
$
MAKES A TRANSACTION WITHIN
DAYS
Accurate and complete data
is key to your entire
digital strategy.
Sources: Think with Google; 2019 J.D. Power U.S. New Autoshopper StudySM
When it comes to pricing and order rules, our
products have set the industry standard. We
provide the most detailed new vehicle, VIN
and historical data, as well as residual values,
dealer-friendly editorial content and mapping
products. All of this is fundamental in creating
and scaling an online consumer experience that
drives a car shopper to visit a local dealership
and buy a car.
TO ONLINE
RESEARCH
http://go.autodatasolutions.com
Shift Magazine - February 2020
Table of Contents for the Digital Edition of Shift Magazine - February 2020
Shift Magazine - February 2020
FROM THE EDITOR
LETTERS
RUNNING HOT AND COLD
PUSH FOR PRIVACY
‘A TICKING TIME BOMB’
RIGHT ON TARGET
DID YOU KNOW?
THEY’VE GOT GAME
SEAMLESS SHOPPING
FOLLOW THE LEADERS
KEEPING UP WITH THE COBOTS
‘SUPERPOWER’ STARTUPS
MISFORTUNE TELLERS
FORD’S FORMULA
Q&A
WASH, RINSE, REPEAT
‘SELFHEALING’ SOFTWARE
LAST MILE
Shift Magazine - February 2020 - Intro
Shift Magazine - February 2020 - Shift Magazine - February 2020
Shift Magazine - February 2020 - Cover2
Shift Magazine - February 2020 - 3
Shift Magazine - February 2020 - FROM THE EDITOR
Shift Magazine - February 2020 - LETTERS
Shift Magazine - February 2020 - RUNNING HOT AND COLD
Shift Magazine - February 2020 - 7
Shift Magazine - February 2020 - PUSH FOR PRIVACY
Shift Magazine - February 2020 - 9
Shift Magazine - February 2020 - 10
Shift Magazine - February 2020 - ‘A TICKING TIME BOMB’
Shift Magazine - February 2020 - 12
Shift Magazine - February 2020 - 13
Shift Magazine - February 2020 - RIGHT ON TARGET
Shift Magazine - February 2020 - 15
Shift Magazine - February 2020 - DID YOU KNOW?
Shift Magazine - February 2020 - THEY’VE GOT GAME
Shift Magazine - February 2020 - SEAMLESS SHOPPING
Shift Magazine - February 2020 - FOLLOW THE LEADERS
Shift Magazine - February 2020 - KEEPING UP WITH THE COBOTS
Shift Magazine - February 2020 - 21
Shift Magazine - February 2020 - ‘SUPERPOWER’ STARTUPS
Shift Magazine - February 2020 - 23
Shift Magazine - February 2020 - MISFORTUNE TELLERS
Shift Magazine - February 2020 - 25
Shift Magazine - February 2020 - FORD’S FORMULA
Shift Magazine - February 2020 - Q&A
Shift Magazine - February 2020 - WASH, RINSE, REPEAT
Shift Magazine - February 2020 - ‘SELFHEALING’ SOFTWARE
Shift Magazine - February 2020 - LAST MILE
Shift Magazine - February 2020 - Cover3
Shift Magazine - February 2020 - Cover4
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