Shift Magazine - February 2020 - 8

PRIVACY
PUZZLE
New California law
creates complications
for connected cars
BY PETE BIGELOW

C

ars learn a lot from their owners. They know about their location.
Where they're parked at night. What routes they usually take to
work. What doctor's offices they visit. What churches they attend.
They know about their driving habits: how often they brake
hard; how loud they set the volume; when and where they drive faster
than the speed limit.
As they've added new connections to cars, automakers have
increasingly harvested and stored such information to establish
new revenue streams, using it for advertising purposes or selling it to third parties.
But a stringent new California law that went into effect
at the start of this year presents new challenges. The
California Consumer Privacy Act grants consumers
greater access to their personal data that companies
keep tabs on and perhaps, in some cases, more
control over how that data is collected and shared.
Exactly what complications the CCPA introduces for carmakers and dealerships remains
unclear. The law focuses on personal data, not
vehicle information. Some provisions remain
ambiguous, and attorneys and lawmakers say
they are seeking clarification from the state's
attorney general on how they might apply to
auto-related data. But overall, says Lee Tien, a
senior staff attorney with the Electronic Frontier
Foundation, Californians should be capable of exercising CCPA rights against the car companies.

8

shift * february 2020



Shift Magazine - February 2020

Table of Contents for the Digital Edition of Shift Magazine - February 2020

Shift Magazine - February 2020
FROM THE EDITOR
LETTERS
RUNNING HOT AND COLD
PUSH FOR PRIVACY
‘A TICKING TIME BOMB’
RIGHT ON TARGET
DID YOU KNOW?
THEY’VE GOT GAME
SEAMLESS SHOPPING
FOLLOW THE LEADERS
KEEPING UP WITH THE COBOTS
‘SUPERPOWER’ STARTUPS
MISFORTUNE TELLERS
FORD’S FORMULA
Q&A
WASH, RINSE, REPEAT
‘SELFHEALING’ SOFTWARE
LAST MILE
Shift Magazine - February 2020 - Intro
Shift Magazine - February 2020 - Shift Magazine - February 2020
Shift Magazine - February 2020 - Cover2
Shift Magazine - February 2020 - 3
Shift Magazine - February 2020 - FROM THE EDITOR
Shift Magazine - February 2020 - LETTERS
Shift Magazine - February 2020 - RUNNING HOT AND COLD
Shift Magazine - February 2020 - 7
Shift Magazine - February 2020 - PUSH FOR PRIVACY
Shift Magazine - February 2020 - 9
Shift Magazine - February 2020 - 10
Shift Magazine - February 2020 - ‘A TICKING TIME BOMB’
Shift Magazine - February 2020 - 12
Shift Magazine - February 2020 - 13
Shift Magazine - February 2020 - RIGHT ON TARGET
Shift Magazine - February 2020 - 15
Shift Magazine - February 2020 - DID YOU KNOW?
Shift Magazine - February 2020 - THEY’VE GOT GAME
Shift Magazine - February 2020 - SEAMLESS SHOPPING
Shift Magazine - February 2020 - FOLLOW THE LEADERS
Shift Magazine - February 2020 - KEEPING UP WITH THE COBOTS
Shift Magazine - February 2020 - 21
Shift Magazine - February 2020 - ‘SUPERPOWER’ STARTUPS
Shift Magazine - February 2020 - 23
Shift Magazine - February 2020 - MISFORTUNE TELLERS
Shift Magazine - February 2020 - 25
Shift Magazine - February 2020 - FORD’S FORMULA
Shift Magazine - February 2020 - Q&A
Shift Magazine - February 2020 - WASH, RINSE, REPEAT
Shift Magazine - February 2020 - ‘SELFHEALING’ SOFTWARE
Shift Magazine - February 2020 - LAST MILE
Shift Magazine - February 2020 - Cover3
Shift Magazine - February 2020 - Cover4
https://www.nxtbook.com/nxtbooks/crain/shift_202202
https://www.nxtbook.com/nxtbooks/crain/shift_202112
https://www.nxtbook.com/nxtbooks/crain/shift_202109
https://www.nxtbook.com/nxtbooks/crain/shift_202108
https://www.nxtbook.com/nxtbooks/crain/shift_202107
https://www.nxtbook.com/nxtbooks/crain/shift_202105
https://www.nxtbook.com/nxtbooks/crain/shift_202103
https://www.nxtbook.com/nxtbooks/crain/shift_202012
https://www.nxtbook.com/nxtbooks/crain/shift_202004
https://www.nxtbook.com/nxtbooks/crain/shift_202002
https://www.nxtbook.com/nxtbooks/crain/shift_20191125
https://www.nxtbook.com/nxtbooks/crain/shift_20191007
https://www.nxtbook.com/nxtbooks/crain/shift_20190722
https://www.nxtbook.com/nxtbooks/crain/shift_20190603
https://www.nxtbook.com/nxtbooks/crain/shift_20190325
https://www.nxtbook.com/nxtbooks/crain/shift_201811
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletFaurecia
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletZF
https://www.nxtbook.com/nxtbooks/crain/shift_201809
https://www.nxtbook.com/nxtbooks/crain/shift_201807
https://www.nxtbook.com/nxtbooks/crain/ShiftJuly2018AdvertiserBooklet
https://www.nxtbook.com/nxtbooks/crain/shift_201805
https://www.nxtbook.com/nxtbooks/crain/ShiftMay2018AdvertiserBooklet
https://www.nxtbookmedia.com