8 6 6 8 INSIDE LOOK Lucid's VR configurator PANDEMIC PUSH COVID speeds up digital transition 14 10 14 16 18 AT-HOME BUYING Automakers roll out options DEALER PREP Making EVs easier to sell CHARGED UP Q&A with Ohio dealer Rick Ricart INSIDE THE CHIP CRISIS Little parts, big trouble 18 September 2021 contents FINDING THE WAY: NAVIGATING AUTO RETAILING'S NEW FRONTIER