Shift Magazine - February 2022 - 3

logging on
N
early four years ago, 45 months
to be precise, the first Shift
magazine was mailed out with the
print issue of Automotive News. It
STAFF
was May 28, 2018. The topic: " Dinosaurs
and Disrupters: Who will rule the new
automotive age? "
As Shift's then-editor, Sharon Silke Carty,
explained, the mission of the magazine
was " focusing on changes in the traditional
auto industry. The changes that will mean
the transformation of carmakers into
transportation providers. "
Who knew back in 2018 just how rapidly that transformation would
occur? Never mind the startups: Automakers are disrupting their own
models, diving deep into electrification and autonomous technology, and
setting goals that would have been considered brazen just a few years
ago. Indeed, what had been fairly fringe topics in mobility have made
their way into the mainstream of how car companies, suppliers and, yes,
startups do business.
And we are changing with them. Mobility - and automotive tech in
general - have ramped up to the point that they are now core to our
news coverage here at Automotive News. At the same time, we are
putting new emphasis on reaching our audience where they are, and
increasingly that's in the digital world. As such, this will be Shift's final
issue as a printed magazine.
But we have exciting news. AN is expanding, not decreasing, our
coverage of the topics you're used to reading about in these pages.
And we plan to explore an even broader variety of trends in personal
transportation, so stay tuned! Find up-to-date coverage on the Web
at autonews.com/mobility report; listen to our weekly podcast: " Shift:
A Podcast About Mobility, " which you can find at autonews.com/
shiftpodcast; and sign up for our free weekly Mobility Report newsletter
at autonews.com/newsletter.
Meantime, we believe it's fitting that this final issue focuses on the
future. If automakers' promises are realized, in 2035 - or even as early as
2030 - we'll see lineups devoid of cars with internal combustion engines,
and we'll see true self-driving technology make its way into more vehicles,
possibly even cars that the average consumer can buy.
And those other areas of personal transportation I just mentioned? In
this issue, we offer a hint of what could happen with rail transportation -
and even with RVs.
We're at the dawn of an exciting new stage of mobility, and trust me,
Automotive News not only will be along for the ride, we'll help drive the
conversation.
Editor
Leslie J. Allen
Executive Editor
Jamie Butters
Managing Editor
Mary Beth Vander Schaaf
Deputy Mobility Editor
Pete Bigelow
Reporters
John Irwin
Richard Truett
Copy Editors
Amy Butters
Tim Good
Elizabeth Hardy
Cindy Orosco-Wright
Contributors
Sebastian Blanco
Gail Kachadourian Howe
Jack Keebler
Design Director
Steve Massie
CORRECTION
n A story on Page
12 of the December
issue overstated
RyderVentures' role in a
Gatik funding round. It
was a participant.
Leslie J. Allen, Editor
lallen@crain.com
february 2022 * shift
3
http://www.autonews.com/mobility http://www.autonews.com/ http://www.autonews.com/newsletter
Shift Magazine - February 2022

Table of Contents for the Digital Edition of Shift Magazine - February 2022
