Shift Magazine - February 2022 - 5

How do automakers benefit?
The Snapdragon Digital Chassis allows automakers to own
the in-vehicle experience like never before, giving them the
opportunity to extend their brand and bring engaging consumer
interactions into the vehicle. Supporting all regions, use cases,
and vehicle types, our open technology platforms help to simplify
development while allowing automakers to have more control
over their electronics and individual products. No longer
constrained to just selling physical hardware and maintenance,
having a Snapdragon Digital Chassis transforms the way
automakers do business.
As automakers begin to understand the value and importance
of having a customizable and upgradable Snapdragon Digital
Chassis, they're also thinking about the relationships they'll need
when formulating a product strategy. Who do they work with? From whom do they get hardware,
soſtware, and engineering support services? That's why we're seeing a reshaping of the automotive
supply chain and ecosystem today.
Automakers are looking to build long-term working relationships with companies that can not only work
with them horizontally across a large number of systems within the car, but also have a comprehensive
and turnkey approach. They want to work with companies that understand not just the technology, but
the new business models these solutions create for the ecosystem.
Going forward, more of our investments in the automotive space will be focused on the Snapdragon
Digital Chassis to best serve our automotive customers. Those customers stand to benefit from working
with a company that understands this is not a one-off transactional conversation but rather a long-term
working relationship that is helping to drive the digital transformation of the automotive industry.
What is the key takeaway that describes Qualcomm's automotive strategy and the
Snapdragon Digital Chassis?
It is not every day that an industry goes through a transformation similar to what is taking place in
automotive and transportation. Electrification, autonomy, connectivity...this means massive opportunities
for automakers and related companies to completely change their business models and better compete
in the future.
Qualcomm Technologies is continuously innovating our automotive solutions portfolio, developing an
ever-evolving roadmap of products, technology innovations, and partnerships to help redefine the new
automotive and transportation economy and deliver premium in-vehicle experiences.
Learn more about Qualcomm Automotive solutions at qualcomm.com/automotive
Snapdragon, Snapdragon Digital Chassis and Qualcomm Automotive are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

http://www.qualcomm.com/automotive

Shift Magazine - February 2022

Table of Contents for the Digital Edition of Shift Magazine - February 2022