Crain's Detroit Business - 2010 North American International Auto Show - (Page 5)

Overview Visitors line up inside Cobo Center for the 2009 North American International Auto Show, which drew 650,000 spectators; 700,000 are expected for this year’s show. COURTESY OF NAIAS Turning point NAIAS aims to be a part of industry resurgence By Dale Buss Doug Fox announced product introductions by OEMs, much lower ticket prices for the Charity Preview and hundreds fewer international journalists expected 009 saw the beginnings of some major to roam the grounds during press days. turnarounds. Chrysler and General Motors GM and Chrysler remain lower-key presences at emerged from bankruptcy, as did suppliers NAIAS than before their tumultuous 2009, with Lear and Delphi. The stock market moved back Chrysler slashing its into five digits, and planned number of auto sales climbed. unveilings at the 2010 Backers of the show to perhaps only North American one, compared with its International Auto traditional half-dozen Show expect the 2010 events. show to begin a Nissan returns after turnaround itself — last year’s stunning while it, in turn, absence, but only via nurtures seeds of a special display of recovery in the auto just one vehicle: its industry. much-hyped Leaf all“I’m starting to see COURTESY OF NAIAS electric, zeroa little emotional World premieres — such as this one for the Mini convertible in 2009 – are emissions model. And excitement come back fewer at this year’s auto show, but visitors will still see 40 or more product there will be no OEMinto the market now,” debuts from among the offerings of about 60 exhibitors. sponsored display by said Doug Fox, Infiniti, the company’s chairman of NAIAS luxury make, for the second year in a row. 2010 and a dealer who owns Ann Arbor But Fox and his colleagues at the Detroit Auto Automotive outlets in Ann Arbor. Dealers Association are pulling out all the stops to “That’s the crucial thing about getting us try to ensure that this year’s NAIAS exceeds the back to 12 million to 14 million in annualized 2009 show not only for intangibles but also in sales rate: We have to get those buyers back other important metrics that will remind the into the marketplace, not just need-based worldwide automotive community of its continued buyers.” global significance. To be sure, NAIAS will still bespeak the industry’s continued distress, with fewer preSee Page 7 2010 North American International Auto Show

Table of Contents for the Digital Edition of Crain's Detroit Business - 2010 North American International Auto Show

Crain's Detroiot Business - 2010 North American International Auto Show
Table of Contents
Overview
Buyers Guide
Small Car Design
Alternative Movement
EcoXperience
Test-Driving
Technology
Poster Contest
Unveilings
Sponsors

Crain's Detroit Business - 2010 North American International Auto Show