Crains New York - May 21, 2012 - (Page 33)

BUSINESS LIVES HOT JOBS CHIEF FINANCIAL OFFICER AGENCY Port Authority of New York and New Jersey JOB DESCRIPTION Oversee multibillion-dollar annual capital and operating budget MOST IMPORTANT TASKS Develop and implement financial strategy; oversee treasury CREDENTIALS NEEDED Advanced degree in accounting or finance SALARY Above $200,000 RECRUITER Krauthamer & Associates DOWNSIDE Implementing major reforms; being accountable to lawmakers UPSIDE Responsible for famed structures such as the George Washington Bridge The PA’s $7 billion 2012 budget included roughly zero growth in operating expenses and the lowest employee head count in 40 years. In 2012, an independent financial audit called the PA “challenged and dysfunctional.” —EVA SAVIANO SIRIUS RELATIONSHIP: Susan Rose (left) and Jennifer Heller provided dating advice on their radio show. People employed in the film and TV industry in NYC Source: Boston Consulting Group 130K EXECUTIVE INBOX Anne Fisher Tapping into emotions As an ad man at Interpublic Group and McCann Erickson, Kevin Allen brought in hundreds of millions in new billings from clients like Microsoft and Marriott. Most notably, he led the team that came up with MasterCard’s famous tagline, “Priceless.” He’s now head of his own firm, Kevin Allen Partners, and author of a new book, The Hidden Agenda: A Proven Way to Win Business and Create a Following. Its main point is that facts and figures are fine, but “the currency of business is human emotion.” Some excerpts from a recent conversation: What’s wrong with the way most companies pitch their wares? Why isn’t it enough to say, in effect, “Hey, look at this great thing!”? The biggest reason is that, in the new technology-driven economy, there is a proliferation of great products, all very similar to each other. The pace of change is such that any new feature can be copied in a month or two. Now you have to grab consumers’ attention, and their loyalty, quickly. You do it by tapping into their emotions. What’s the first step? Ask a human question, and you’ll get a human answer. The process calls for getting very close to your audience and sifting for clues to what they really want, underneath what they may say they want. This isn’t a new idea, is it? Way back in the ’60s, Revlon founder Charles Revson famously said he wasn’t selling cosmetics, he was selling “hope in a bottle.” It isn’t new, but it’s more important now than it ever was. The business environment is more emotional now. Yet many businesspeople still operate on the weird assumption that people’s decisions are all based on facts and figures. Read the full interview online at http://mycrains.crainsnewyork .com/blogs/executive-inbox/. EXECUTIVE MOVES The Association of Junior Leagues International Inc.: Maureen Mackey, 57, joined the nonprofit as chief operating officer. She was previously chief operating officer of the Foundation Center. Seamless: Sanjay Tiwary, 47, joined the mobile and online ordering and delivery service as chief information officer. He was previously chief information officer at Bankrate Insurance. RF|Binder: Marc Greene, 57, joined the public relations and marketing communications agency as chief media strategist. He was previously senior director at Sanofi-Aventis. New York City Office of the Comptroller: Mark T. Kim, 42, was promoted to deputy comptroller for economic development. He was previously assistant comptroller for public finance. Alex Doñé, 39, joined the bureau of asset management as executive director for private equity and emerging managers. He was previously associate director for business development at the U.S. Department of Commerce’s Minority Business Development Agency. Hearst Newspapers: Lincoln Millstein, 62, was promoted to executive vice president, deputy group head. He was previously senior vice president for buck ennis Playing With Matches The pair have helped set up more than 40 marriages When Susan Rose and Jennifer Heller met at their children’s nursery school more than a decade ago, they became instant friends. Now they are using that chemistry to help others find love as matchmaking duo Susan and Jennifer.¶ The pair—who describe themselves as “Rachael Ray meets Sex and the City”—have helped set up more than 40 marriages. ¶ “We peel away our clients’ layers and take them through a mindset makeover,” said Ms. Heller, 50, who previously worked for 20 years in human resources and is married for the second time. The partners are always on the lookout for potential suitors.¶ The women credit their success in part to their own compatibility. Ms. Heller is the diplomatic one, while Ms. Rose has a “sixth sense” in understanding her clients’ desires. “I can just feel the physical energies,” said Ms. Rose, 51, who was recently divorced and whose background is in the nonprofit world.¶ The pair have hosted a Sirius XM radio show, The Dating Playbook, where they discussed dating stories—including their own—and answered listeners’ questions about everything from “the sexual to —emily laermer the intellectual,” said Ms. Heller. GOTHAM GIGS See EXECUTIVE MOVES on Page 34 May 21, 2012 | Crain’s New York Business | 33 http://www.mycrains.crainsnewyork.com/blogs/executive-inbox

Table of Contents for the Digital Edition of Crains New York - May 21, 2012

Crain's New York - May 21, 2012
Contents
Council Defies Mayor, Scares Business Leaders
Renegade Ceo Bucks Albany to Save His Hospital
Back to JPMorgan Chase’s Woes Have Some Local Bank Rivals Circling. in the Markets.
New York, New York
Hopes Rising Along B’klyn Waterfront in Sunset Park
Why Charlie Rangel Could Lose His Seat
Small Business
Viewpoint
Ibm Inside Big Blue’s Brain Trust, Which Pulled in More Than 6,180 Patents Last Year, the Most Ever by a Single Company. No Wonder the Stock Price Has More Than Doubled in the Past Five Years.
The List Our Annual Review of the New York Area’s Largest Publicly Held Companies, Ranked by Their 2011 Revenues.
What’s Up (And Down) at News Corp., Cbs, Bed Bath & Beyond, Vornado Realty, Mastercard, Jones Group, Revlon and Others.
For the Record
Classifieds
Real Estate Deals
The Week on the Web
Matchmakers Find Their Own Chemistry
Anne Fisher Tapping Into Human Emotions Pays Dividends
Hot Jobs
Executive Moves
Movers & Shakers Real Estate Veteran’s Surprising Switch
Gael Greene Dragonfly Lands on UES

Crains New York - May 21, 2012