Crains New York - June 18, 2012 - (Page 25)

BUSINESS LIVES HOT JOBS ASSISTANT COMMISSIONER ORGANIZATION NYC Department of Finance JOB DESCRIPTION Oversee the Center of Excellence for Payments and Receivables MOST IMPORTANT TASKS Provide payment services to more than 30 city agencies, lead research and create policy for collection services CREDENTIALS NEEDED Master’s degree in economics, business, public administration or related field; two years’ experience in financial management SALARY $130,000-$150,000 RECRUITER Internal DOWNSIDE Must navigate challenges presented by guiding a new project and shaping new policy UPSIDE Supervise a team tasked with a day-to-day focus on increasing and modernizing the city’s payment options The Department of Finance assists citizens in tax and revenue law compliance by recording and maintaining property records, providing business centers in each borough and posting up-to-date information online. —EVA SAVIANO PENCIL IT IN: Michael Haberman’s nonprofit has fostered 390 partnerships with local public schools. buck ennis 40.2% Workers over 55 in 2010-2011, the highest level in 35 years Source: Employee Benefit Research Institute EXECUTIVE INBOX Anne Fisher In social media, small is beautiful INVESTORS IN FACEBOOK’S IPO aren’t the only ones disappointed in the 800-pound gorilla of social media sites. Gabriel Shaoolian, founder and CEO of online branding and marketing firm Blue Fountain Media, hears from lots of smallbusiness owners that they’ve spent too much time and money on Facebook for too little return. “For small businesses, huge social media sites are a trap,” Mr. Shaoolian said recently. In addition to working with big organizations, Blue Fountain Media—where revenues have skyrocketed 620% over the past three years—advises small companies. In a recent interview, Mr. Shaoolian offered pointers on how entrepreneurs can make social media work for them. What’s wrong with promoting a small business on Facebook? It’s fine—in fact, necessary—to have a presence on Facebook. But you don’t want to make it the mainstay of your whole online strategy. For a small business, the scale doesn’t make sense. So what do you recommend entrepreneurs do instead? Think about who your target audience is and what they are interested in. You don’t need to go after gigantic numbers. This is about quality, not quantity. So what works very well is to establish a strong presence on niche social media sites. If you want to reach the fashion design community, for example, you should be on a site like Would You Rock This? There are also social media sites for particular locations. Say you have a bar or a restaurant in Astoria. You’d want to participate in an online network like Why Leave Astoria. Any other tips? Building an online following takes patience. ... This is a long process. Read the full interview at http://mycrains.crainsnewyork.com/ blogs/executive-inbox/. EXECUTIVE MOVES Staten Island Yankees: Jane Rogers, 56, was promoted to president. She was previously executive vice president and continues as general manager. OpTier: Mark Thompson, 46, was promoted to chief executive at the application- performance- management company. He was previously president. New York State Society of CPAs: J. Michael Kirkland, 61, was chosen as president-elect of the accounting organization. He remains director at Deutsche Bank. Style Coalition: Ted Nadeau, 47, has joined the online network as president and chief operating officer. He was previously general manager at Elle Group Digital, Hearst Magazines. Terra Capital Partners: Gregory Pinkus, 47, joined the real estate investment management and finance company as chief financial officer. He was previously controller at W.P. Carey & Co. GolinHarris: Ian Campbell, director of digital. He was previously director of Making His Mark The Pencil chief helps provide role models for students Throughout Michael Haberman’s career, mentors have helped him succeed. Now, as president of Pencil, a nonprofit dedicated to helping student achievement and public school improvement, he’s paying it forward. He oversees a program that pairs individuals and companies with local public schools to provide role models and needed resources. Since he started there in 2007, he has helped to foster 390 partnerships, and he hopes to move that number to 750 by 2016. ¶ After graduating from the University of Wisconsin-Madison, Mr. Haberman worked as a journalist on Long Island and in Manhattan. He was also a member of former Mayor Rudy Giuliani’s re-election campaign. His first brush with education came during a stint at NYU’s department of community affairs. ¶ All those experiences prepared him for his current role, said the 41-year-old, who graduated from a public high school in Commack, L.I. “I’ve learned how to tell a story and communicate with people.” ¶ Mr. Haberman’s involvement in education doesn’t stop at work. Next month, he will be sworn in to the school board in Briarcliff Manor, N.Y., where he resides with his wife and two sons. —emily laermer GOTHAM GIGS See EXECUTIVE MOVES on Page 26 June 18, 2012 | Crain’s New York Business | 25 http://mycrains.crainsnewyork.com/blogs/executive-inbox/

Table of Contents for the Digital Edition of Crains New York - June 18, 2012

Crains New York - June 18, 2012
Contents
Ad Index
Why won’t the NYPD give up world’s priciest parking lot?
Wall St.’s unsung $35 million chief exec
Perks on parade: Why CBS’ Les Moonves got a $500,000 screening room
Big investors are going bonkers for apartment buildings
Pencil exec makes his mark
For small firms,Facebook is just too big
Aereo CEO sends cable TV a message
Calliope plays a French tune

Crains New York - June 18, 2012