Crains New York - June 25, 2012 - (Page 8)

PEOPLE OFF THE RACK: Rachel Yeomans’ next challenge? Tackling her own closet in Astoria. BUSINESS of business owners in the New York area are immigrants Source: Fiscal Policy Institute 36% EXECUTIVE MOVES Boston Consulting Group: Richard I. Lesser, 49, was promoted to president and chief executive of the management consulting firm. He was previously chairman of North and South America for the company. Sony Corp. of America: Steve Kober, 57, was promoted to chief financial officer. He was previously senior vice president of finance. Mark Khalil, 55, was promoted to general counsel. He was previously senior vice president of legal. Matalon Energy: Scott Kling, 52, joined the solar-energy company as chief executive. He was previously an executive at Amazon. Holland & Knight: Darien Cohen, 43, joined the law firm as chief marketing officer. He was previously director of global marketing and business development at Bingham McCutchen. Stalco Construction Inc.: Scott Pavick, 39, was promoted to chief estimator for the general contracting and construction management firm. He was previously senior estimator. Goodwin Procter: Michelle DuerrCondia, 44, was promoted to chief administrative officer at the law firm. She was previously director of real estate and administrative services. Cresa: Mark Jaccom, 57, joined the real estate advisory firm as president and managing principal. He was previously co-chairman of the tristate region at Colliers International. Peckar & Abramson: Stephen H. Reisman, 60, was promoted to vice chairman of the law firm. He was previously managing partner. JPMorgan Chase & Co.: Paul Compton, 48, was promoted to deputy head of operations, a newly created position. He was previously chief financial officer for the investment bank. Monroe Capital: Ben Marzouk, 51, joined the private investment firm as managing director, New York region group head. He was previously managing director at Praesidian Capital. Citizens Union Foundation: Cristian Salazar, 36, joined the organization as executive editor of the Gotham Gazette, an online publication. He was previously a reporter at the Associated Press. Operative: Manu Warikoo, 41, was promoted to chief product officer at the software company. He was previously senior vice president of solutions. The Daily Meal: Arthur Bovino, 36, was promoted to executive editor of the food site. He was previously senior editor and founded the site’s Eat/Dine Channel. GOTHAM GIGS Making her wardrobe work In some cases, she offers individual readers style tips via Twitter Social-media marketing guru and fashion blogger Rachel Yeomans hated shopping trips to T.J. Maxx when she was growing up in Ripon, Wis. But helping her mother sort through her extensive wardrobe to pack for business trips was a treasured task that opened the door to the stylish double life she now leads. ¶ In 2009, Ms. Yeomans created The Working Wardrobe—a blog about workplace style—with coaching from Andrew Swindler, a good friend and the chief executive of Astek Consulting. Last year, Mr. Swindler asked Ms. Yeomans, 29, to head up social-media marketing at the firm. ¶ “Some of my best ideas for Working Wardrobe come while I’m working at Astek,” Ms. Yeomans said, “and my knowledge base for Astek comes from my blog experience.” ¶ At Astek, Ms. Yeomans helps clients envision their overall social-media strategies, including internal policies, so that their practices are consistent A blog that dresses women for success garners hits—and cash throughout the company. ¶ In 2010, ForbesWoman ranked The Working Wardrobe No. 4 in its list of 20 best fashion blogs for professional women. The site gets more than 80,000 unique visits per month, and sponsored stories and advertising spots for its weekly podcast are beginning to generate revenue. The site’s most recent addition is an annual print magazine, which was funded via Kickstarter and a contribution from Mr. Swindler. ¶ Ms. Yeomans attributes the success of her blog to her readers’ strong interest in learning how to put together a collection of outfits and her accessibility via social media. In some cases, she advises individual readers on the fly via Twitter. ¶ Meanwhile, Ms. Yeomans, who moved to New York from Chicago in January, has tackled an even greater challenge: squeezing her own wardrobe into her closet in her Astoria, Queens, apartment. —mary shell buck ennis See EXECUTIVE MOVES on Page 10 8 | Crain’s New York Business | June 25, 2012

Table of Contents for the Digital Edition of Crains New York - June 25, 2012

Crains New York - June 25, 2012
Contents
In the Boroughs
In the Markets
The Insider
Business People
Alair Townsend
Greg David
Real Estate Deals
Crain’s Fast 50
For the Record
Classifieds
New York, New York
Source Lunch
Out and About

Crains New York - June 25, 2012