Crains New York - August 13, 2012 - (Page 1)
CRAIN’S
NEW YORK BUSINESS
®
VOL. XXVIII, NO. 33
NICE WING TIPS, BOSS Execs who pilot the skies find flying addictive
P. 21
WWW.CRAINSNEWYORK.COM
AUGUST 13-19, 2012 PRICE: $3.00
Pop Quiz!
buck ennis
WELCOME TO WAVE HILL: The 28-acre garden and cultural center in Riverdale is among 7,000 acres of parkland in the Bronx—and a favorite destination for the borough’s new tourism director, Olga Luz Tirado.
Where in the world is tourism executive Olga Luz Tirado?
South of France Rio de Janeiro Napa Valley The Bronx
NEWSPAPER
Marketing push in works to trade boro’s crime-addled rep for golf, salsa vibe. You got a problem with that?
BY LISA FICKENSCHER
Tourists planning trips to New York City rarely put the Bronx at the top of their lists of places to visit—and no wonder. The borough has no full-service hotels and just a handful of budget motels. The big tour-bus
operators bypass the Bronx. Major publications rarely include its cultural institutions in their listings. Its biggest problem: lingering perceptions that the Bronx is unsafe. Only 10% of the record 51 million visitors who came to the Big Apple last year ventured to the Bronx, according to NYC & Company, the city’s tourism bureau. That 5.1 million represents a gain of 8.3% since 2007, but the increase is less robust than the citywide growth of 10.9%. In addition, the vast majority of the visitors went to the borough’s three most popular attractions: Yankee Stadium, the Bronx Zoo and the New York Botanical Garden.
And that’s too bad. Because the Bronx boasts an abundance of unique attractions, including 7,000 acres of bucolic parkland; more than 40 museums, theaters and galleries; and its own Little Italy, otherwise known as Arthur Avenue. What’s more, crime rates have fallen dramatically, according to Police Department data. So why don’t more people visit? “We are dealing with movies that make us look menacing and newspaper articles that talk about marauding dogs and rough streets,” said Marlene Cintron, president of the Bronx Overall Economic Development
See BRONX on Page 19
FAIRWAY’S IPO Competitors are checking out famed grocer’s plans to reap millions P. 3
HOT DIGGITY Nathan’s stock price up 50% P. 4
IMMOBILE APP Hail a taxi by smartphone? Why old city regs may get in the way P. 6
http://WWW.CRAINSNEWYORK.COM
Table of Contents for the Digital Edition of Crains New York - August 13, 2012
Crains New York - August 13, 2012
Table of Contents
IN THE BOROUGHS
IN THE MARKETS
THE INSIDER
BUSINESS PEOPLE
CORPORATE LADDER
OPINION
GREG DAVID
REAL ESTATE DEALS
FROM AROUND THE CITY
REPORT: SMALL BUSINESS
THE LIST
CLASSIFIEDS
NEW YORK, NEW YORK
SOURCE LUNCH
OUT AND ABOUT
SNAPS
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