Crain's New York - March 18, 2013 - (Page 29)
INSIDE
HELLUVA TOWN
Source Lunch Prof
sets course for digital
learning PAGE 30
Out and About
Laugh it up at NYC
Improv Festival PAGE 31
Living-history
effort gets boost
storycorps
StoryCorps, a Brooklyn-based
nonprofit that is creating a national
oral history by recording interviews
with ordinary Americans, has a lot
to talk about lately.
Last month, it received a $1
million award from the MacArthur
Foundation. This week, it will
announce that for the first time,
two technology executives are
joining its board: Sarah Feinberg,
Facebook’s director of policy
communications, and Scott Mitic,
CEO and founder of online
security firm TrustedID.
Now the organization has the
money and expertise to improve its
infrastructure to make the 45,000
interviews it has collected—as well
as all future interviews—more
publicly accessible. For now, the
only way to hear the majority of
the interviews is to visit the
Library of Congress, but one
session is boiled down to three
minutes, from 40, every week and
broadcast on NPR. Though there
are privacy and technology issues
to address, StoryCorps founder
David Isay says expanding the
recordings’ reach is one of his main
goals. “We are collecting the
wisdom of humanity,” he said.
—theresa agovino
Annie promos
GIANT STEPS:
Stephen Starr has
four restaurants
in the city, with more
on the way.
Lucky Starr
Philly restaurateur sets sights on
expanding his mini-empire in New York
P
starr restaurants
The Broadway musical Annie is
making the rounds at the city’s top
hotels.
At the Chatwal, on West 44th
Street, fans of the beloved orphan
can sleep in a replica of Daddy
Warbucks’ room. The hotel
commissioned Annie’s set designer,
David Korins, to transform one of its
penthouse suites into the
character’s room, replete with
seven pieces of framed artwork Mr.
Korins created for the hotel and a
glass-encased miniature replica of
the Warbucks house.
“We replaced our artwork with
his drawings,” said Gemma
Keating, director of marketing for
the property.
The promotion, which ends
June 20, also includes tickets to
the show and a program signed by
the cast members, among other
perks. Partaking in the offer
requires Warbucks-style riches,
however: A one-bedroom suite at
the hotel costs $3,995 per night,
and a two-bedroom is $4,495.
The Chatwal’s offer comes on
the heels of a recent promotion at
the St. Regis, where guests were
offered a pair of tickets to Annie
and a ride to the theater in the
hotel’s Bentley.
—lisa
fickenscher
BY LISA FICKENSCHER
hiladelphia’s most famous restaurateur, Stephen Starr, is surprisingly direct
about why he is setting his sights on the Big Apple. “That’s where the money
is,” said Mr. Starr—borrowing Willie Sutton’s explanation for why he robbed
banks—adding, “and the glory.” ¶ Unlike the notorious outlaw, Mr. Starr
earned his millions by selling food and drinks at his restaurants, known for their
theatrical ambience, energetic vibe and creative cuisine. His empire, Starr
Restaurants, includes 21 eateries in Philadelphia, four in New York and three
more in New Jersey, Florida and Washington, D.C. ¶ “New York is the big
time,” he said in his office in Philly’s downtown historic district, “and it is where we want to grow.”
¶ It’s a strategy he has already implemented quietly over the past two years—and has been
ramping up. Mr. Starr, who says he is 50-something, is among the elite handful of out-of-town
restaurateurs who have created a mini-empire in New York. ¶ “I can’t think of anyone who is not
based in New York and has done such important restaurants that have succeeded here,” said Tim
Zagat, co-founder of restaurant guide publisher Zagat Survey.
See LUCKY STARR on Page 30
$22M
ANNUAL REVENUE generated
by Stephen Starr’s Buddakan
in the meatpacking district
850
NUMBER OF RESERVATIONS
Buddakan had on the books
on a recent Tuesday
March 18, 2013 | Crain’s New York Business | 29
Table of Contents for the Digital Edition of Crain's New York - March 18, 2013
IN THE BOROUGHS
IN THE MARKETS
THE INSIDER
BUSINESS PEOPLE
OPINION
STEVE HINDY
GREG DAVID
REPORT: REAL ESTATE
real estate deals
THE LIST
FOR THE RECORD
CLASSIFIEDS
SMALL BUSINESS
NEW YORK, NEW YORK
SOURCE LUNCH
OUT AND ABOUT
SNAPS
Crain's New York - March 18, 2013
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