Crains New York - March 25, 2013 - (Page 41)
INSIDE
HELLUVA TOWN
Source Lunch
A documentarian’s
point of view PAGE 42
Out and About
Pop Art retrospectives at
the Whitney PAGE 43
Books on Call
on the road
Bookstores may be closing right
and left under the e-book
onslaught, but a sort of traveling
bookstore came back to life earlier
this month with the launch of
Books on Call NYC.
The company, which sells
books at author readings and
other events, is the successor to
Mobile Libris, which shut down
in December when its owner,
Sharon Preiss, retired.
“Someone was going to swoop
in and fill that niche,” said Books
on Call founder Andrea Shane, a
former actress and casting director
who worked for Ms. Preiss for
nearly three years. “And I thought,
who better than me, since I know
the business.”
Ms. Shane will use some of the
same freelancers as her
predecessor to ferry books, creditcard machines and cash banks to
readings around the city. There is
one change, however: She will be
charging a $100 fee, which she’ll
waive if sales top $600. “If I don’t
charge, it starts to become a
charitable operation,” Ms. Shane
said, explaining that e-books have
hurt the mobile bookselling
business, too.
—matthew flamm
A TRIP TO THE
MOLL: Cynthia Von
Buhler’s (near left)
popular Speakeasy
Dollhouse recently
extended its run at a
“secret” location on
the Lower East Side.
Drink the kink
Getting into the act
Interactive theater experiences prove popular with
audiences—and producers
O
BY ALIX STRAUSS
n a Saturday afternoon this month, more than 150 ticket holders decked
out in 1930s costumes lined up outside a “hidden” club off Delancey
Street. To gain entry, the revelers had to utter a secret password—
“cannoli.” Once inside, they followed actors through a number of rooms
trying to figure out the mysterious storyline. ¶ The attraction? A show
called Speakeasy Dollhouse, one of Manhattan’s newest interactive theater
experiences. ¶ “Why watch a performance when you can be part of it?”
said Cynthia Von Buhler, the creator, producer and director of Dollhouse,
which is based on the murder of her grandfather Frank Spano, who was killed outside a onetime
Manhattan speakeasy in 1935. ¶ Speakeasy Dollhouse, which was recently extended because of high
demand, is one of a growing number of off-off-Broadway productions popping up around the city
in which the audience doesn’t sit down and watch the action onstage. Instead, theatergoers are part
of the play like the real actors, allowing them to experience the show on a higher level. ¶ The shows,
See AUDIENCES on Page 42
which usually take place in offbeat venues replete with secret hallways
buck ennis
It is a very kinky case of kismet.
The marketing team for Kinky
Boots was looking for promotional
partners for the new Broadway
musical, and stumbled upon Kinky
Liqueur, just as the spirit was
preparing to launch in New York.
A partnership was born, and a
new cocktail was created: Kinky
Bubbles is a combination of lemon
juice, Prosecco and Kinky
Liqueur, which is a vodka distilled
with mango, passion fruit and
blood-orange liqueur.
The concoction is available at
the Al Hirschfeld Theatre, where
the show, about a struggling
British shoe factory that starts
making boots for transvestites,
opens next month.
Kinky Liqueur debuted in
New York last month, and its
maker hopes the combination of
the cocktail, the
promotional signs in the
theater and its presence at
the opening-night party
will help spread the
word.
“It’s great exposure
and a natural fit for
us,” said Dan Whitmore,
national sales manager
of St. Paul, Minn.based Crosby Lake
Spirits Co., which
makes Kinky Liqueur
and will underwrite part
of the party’s cost. The
show “is fun and playful,
and that’s the image we
want.”
—theresa agovino
2
15
NUMBER of Madonna lookalikes appearing in Totally
Tubular Time Machine
MAXIMUM NUMBER of
audience members allowed
for each performance of Then
She Fell
March 25, 2013 | Crain’s New York Business | 41
Table of Contents for the Digital Edition of Crains New York - March 25, 2013
In the Boroughs
In the Markets
Real Estate Deals
The Insider
Business People
Opinion
Alair Townsend
Greg David
40 Under 40
Classifieds
For the Record
Small Business
New York, New York
Source Lunch
Out and About
Snaps
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