Crains New York - April 22, 2013 - (Page 6)
THE
INSIDER
Specialty retailers are
winning the underwars
by Andrew J. Hawkins
Department stores
can’t satisfy shopper
demand for sex toys
with their intimates
Lingerie specialty stores are getting
a lift over their department-store
competitors from a new trend: the
rising popularity of sex toys and
massage oils. Macy’s has yet to stock
handcuffs and other paraphernalia
alongside bras, panties and pajamas.
“A lot of these [specialty] stores
package these items together with
lingerie, and they do really well with
it,” said Luis Paredes, publisher of
online trade publication Lingerie
Journal, who credits the steamy
Fifty Shades of Grey trilogy that hit
bookstores two years ago for the current popularity of items like whips
and corsets.
Sales at intimates shops have
soared—the category raked in $4.2
billion for the 12 months ended in
February, a 5% rise over the yearearlier period, according to research
firm NPD Group Inc. Many sex
stores, like Journelle, a six-year-old
chain that boasts three Manhattan
locations, are in expansion mode.
By contrast, department-store
sales of undergarments are drooping.
istockphoto
BY ADRIANNE PASQUARELLI
UPLIFTING: Sales at intimates shops have gotten a big boost in the past year.
Once the go-to destination for unmentionables, the stores generated a
scant $1.1 billion in intimates sales for
the year ended in February, a 2% decline from the previous year, taking a
toll on big manufacturers.
“When women come out of a recession, they tend to gravitate
toward the specialty retailers that
cater to specific needs,” said Marshal Cohen, chief industry analyst at
NPD. “You’re not going to go to a
big, broad-based retailer for intimates; you go to an intimates store.”
Victoria’s Secret, a unit of L
Brands Inc., has gotten a real boost.
The 1,019-store company whose
TV ads feature “Angel” models
Adriana Lima and Gisele Bündchen, saw its sales increase 7% last
year, to $6.6 billion. Some of those
sales were for body icing and intimacy love kits complete with feather
body dusters.
“They’ve done a great job of
branding their product and making
it appealing,” said Moira Nelson, an
intimate-apparel industry expert.
Even specialty shops, lauded for
their knowledgeable sales attendants and array of unique brands,are
gaining ground. Journelle, which
surpassed $5 million in sales last
See SPECIALTY on Page 38
Sister team ponies up to oust Quinn
M
eet the “Anyone but Quinn” sisters.
Both are business owners: Wendy Kelman Neu is
the CEO of Hugo Neu, an electronics recycling
firm with almost 100 employees and facilities in Westchester
and Connecticut; Jacqueline Kelman Bisbee operates Park
Pictures, a Manhattan-based film and television production
company that she founded 15 years ago.
They are passionate about animal rights, workers’ rights
and the environment. And both will do whatever it takes to
sink Council Speaker Christine Quinn’s bid for mayor.
They are helping to fund a negative ad campaign
targeting Ms. Quinn for supporting the carriage-horse
industry, extending term limits and delaying paid-sick-leave
and living-wage legislation. They have poured $200,000
into the $1 million “NYC Not 4 Sale” campaign, which has
aired one television commercial and has more on the way.
Ms. Neu had been working
with her husband, John, for
months on an independent expenditure targeting Ms. Quinn when
he died suddenly in March. Ms.
Neu carried on with the campaign to
defeat the speaker, whom many see
as the only pro-business Democrat
running for mayor.The effort’s other funders are businessman Steve Nislick and union leader Arthur Cheliotes.
“I’ve never been involved in a
mayoral race before,” said Ms.
Neu, addressing the reluctance of
businesspeople to speak out about
elected officials. “People are very
concerned. Whether it’s Christine
Quinn or whoever, I think there’s a
culture of fear to some extent. But
I think as time goes on, more people will come on.”
For the sisters, the decision was
political and personal. Ms. Bisbee,
who lives in Ms. Quinn’s district in
Chelsea, blames the speaker for
failing to prevent St. Vincent’s
Medical Center from shuttering in
2010. A few months after it closed,
Ms. Bisbee’s 80-year-old mother
was taken by ambulance from
Chelsea to an East Side hospital
with double pneumonia. Ms. Bisbee believes not having St. Vincent’s nearby could have been fatal.
“It was a wake-up call,” Ms.
Bisbee said.“[Ms. Quinn] is someone I could have supported.”
Ms. Neu and her husband, in
fact, both gave $4,950, the maximum, to Quinn in 2007.They have
since done the same for Quinn rival Bill de Blasio,the public advocate.
“Of course we want anyone but
Quinn,” Ms. Neu said. “But I’m
hoping in the meantime that we’ve
elevated the discussion.”
Ms. Quinn’s reaction to the first
ad, which aired in early April, was
swift: In a fundraising blast to her
supporters, she called it “a disgrace” and blamed “special interests...closely aligned with my opponents.” She called on her rivals
to denounce such independent expenditures (some did) and tried to
have the ad taken off the air.
Ms. Neu’s company handled
the city’s metal,glass and plastic recycling exclusively until 2005,
when it merged with Sims Group.
Ms. Neu said she no longer lobbies
or does business with the city.
She is aware that her efforts, as
a business owner, to tar and feather the ostensibly most pro-business
Democrat in the race might seem
strange or affect her ability to obtain city contracts in the future.But
she urged others in the business
community to set aside any fears
and get involved.
“If you’re going to complain,”
Ms. Neu said, “then do something
about it.” Ⅲ
Crain’s Insider, our award-winning politics newsletter, is
now a blog. Read it every day at www.crainsnewyork.com/insider
6 | Crain’s New York Business | April 22, 2013
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Table of Contents for the Digital Edition of Crains New York - April 22, 2013
Crains New York - April 22, 2013
IN THE BOROUGHS
IN THE MARKETS
THE INSIDER
BUSINESS PEOPLE
CORPORATE LADDER
REAL ESTATE DEALS
OPINION
ALAIR TOWNSEND
GREG DAVID
REPORT: GREEN NEW YORK
THE LIST
FOR THE RECORD
CLASSIFIEDS
NEW YORK, NEW YORK
SOURCE LUNCH
OUT AND ABOUT
SNAPS
Crains New York - April 22, 2013
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