Crains New York - May 27, 2013 - (Page 25)

INSIDE HELLUVA TOWN Source Lunch Where the experts go for advice No laughing matter PAGE 26 Out and About World Science Festival hits the city PAGE 27 Tony Danza (below) is preparing for his role in the new musical Honeymoon in Vegas, which will have a pre-Broadway tryout at New Jersey’s Paper Mill Playhouse beginning in September. The producers said last week that Annie’s Brynn O’Malley has also signed on for the musical, based on the 1992 Nicolas Cage movie. At the same time, Mr. Danza had something of a reunion with castmates from his TV days. On May 21, he attended the critically acclaimed Broadway play The Assembled Parties, featuring Judith Light, who costarred with Mr. Danza on Who’s the Boss. His date was none other than actress Carol Kane, a Taxi alum. Mr. Danza was spotted at the comedy—about love, loss and a fabulous Central Park West apartment—thanks to his booming laugh, which often drowned out the dialogue. When a starstruck audience member during intermission admonished the surprisingly diminutive actor, he mumbled, “I didn’t know laughing was against the rules.” Maybe not, but during the second act, his decibel level was noticeably lower. —valerie block Gray area: boomer fitness DUAL DUTIES: Anna Castellani helps run a farm upstate and an organic-grocery business, Foragers, in the city. Bringing home the lettuce Organic grocer Foragers cashes in on locavore trend with an upstate farm and a network of local producers A buck ennis A new exercise studio in Manhattan, Silver Stars Fitness, is targeting baby boomers and even their parents in what may be a first for the city, according to its founder, Jason Greenspan. Don’t expect the loud, thumping music that blares from most gyms’ sound systems, said Mr. Greenspan, adding, “Our music matches the era of our clients.” Located at 850 Seventh Ave., the studio offers 18 eight-week classes for $240 each, including basic yoga, Zumba and Pilates, as well as balance and fall-prevention classes. No class is larger than six people. Mr. Greenspan, 43, also manages fitness facilities in residential buildings via a second business he owns, Practical Fitness & Wellness. He is the author of exercise books aimed at older adults, including The Amazing Water Bottle Workout. “I’ve been in the fitness business for 20 years, and the majority of my clientele have been seniors. I feel like I’m on a mission,” he said. —lisa fickenscher BY LISA FICKENSCHER nna Castellani, co-owner of Foragers City Grocer, is straddling two worlds: a lush 28-acre farm upstate, where she lives part-time with her husband and two young children, and their thriving businesses in the city. ¶ With the growing season just getting started, she’s spending more time on the farm harvesting, washing and packaging baby lettuces that are brought to Foragers’ two locations: a retail shop in Dumbo as well as a restaurant/retail combo in Chelsea that opened about a year ago. ¶ But she still needs to leave her family each week to run a demanding business 140 miles away. ¶ “I have to work quite late in the city,” she explains. “It’s just too nutty when you are growing a business. The kids are shielded from all that in a rather nice way up there.” For one thing, there are 150 chickens running around the property, laying some 700 eggs a week. ¶ The couple’s decision to purchase a farm in 2008 is part of the overall philosophy driving Foragers, a small grocer that sells mostly organic food from local manufacturers and farms, including the one See BRINGING on Page 26 owned by Ms. Castellani and her husband, Richard Lamb, in HEALTHY LIVING $10M REVENUE Foragers generated in 2012 $1M INVESTMENT to open Foragers in Chelsea May 27, 2013 | Crain’s New York Business | 25

Table of Contents for the Digital Edition of Crains New York - May 27, 2013

In the Boroughs
In the Markets
Small Business
The Insider
Business People
Opinion
Alair Townsend
Greg David
Steve Hindy
Report: Largest Companies
The List
Classifieds
For the Record
Real Estate Deals
New York, New York
Source Lunch
Out and About
Snaps

Crains New York - May 27, 2013