Crains New York - June 10, 2013 - (Page 7)

BUSINESS PEOPLE 82% Millennials who say they’re loyal to their employers. Just 1% of HR professionals agree. Source: Beyond.com EXECUTIVE MOVES ALL SMILES: Dominique Ansel’s croissant-doughnut hybrid is drawing raves from customers. buck ennis WCH Service Bureau: Olga Khabinskay, 30, was promoted to chief operating officer at the medical services provider, a newly created position. She was previously GOTHAM GIGS Crazy for Cronuts Baker’s secret recipe made him prince of pastries Dominique Ansel’s sweet concoction has patrons waiting in line for hours Only in New York do people willingly suffer two-hour waits in the June heat for a glorified doughnut. Pardonne-moi, it’s called a Cronut—a newfangled pastry with French origins and American aspirations, much like its creator, Dominique Ansel. ¶ The baker moved to New York from Paris seven years ago and opened a 2,500-square-foot SoHo shop in 2011. His doughnut-croissant hybrid has whipped sweet tooths into a feeding frenzy since it came out of the fryer last month. ¶ Customers start lining up for Cronuts at 6 a.m. The store regularly sells out its daily production of 250 by 8:30 a.m., a halfhour after opening. Cronuts retail for $5, but a sweet secondary market has ballooned resale prices to as much as $40, according to one ad on Craigslist. ¶ “I taste one every day—not a whole one—to make sure it’s up to my standards,” said the 35-year-old Mr. Ansel, who worked for six years at Daniel before debuting his eponymous Spring Street bakery. He labored for two months testing a dozen different recipes before giving birth to the Cronut in May. He and his staff of 18 spend three days on each batch, frying a laminated, croissant-type dough in grapeseed oil. It’s then rolled in sugar, filled with cream and glazed. ¶ “It was not meant to be a star like this and take over the pastry case,” he added, noting that he sells 30 or so other desserts. ¶ Fervor is nothing new for the chef. In 2011, he introduced the DKA, a less buttery twist on a rare Breton pastry called the kouign-amann. That item also immediately attracted followers and is still a daily sellout. Mr. Ansel has buttressed the Cronut against copycats by trademarking the portmanteau. ¶ His recipe for success: exclusivity. ¶ “It’s really tasty,” he said, “and there’s nowhere else you can get it.” —adrianne pasquarelli general manager. Ener.co: Carlos Cervantes, 50, was promoted to chief operating officer at the heating and cooling company. He was previously business unit leader. Ruskin Moscou Faltischek: Karen Green, 50, was promoted to chief marketing and business development officer at the law firm. She was previously publisher/editor. Rapid Realty NYC: Stephanie Barry, 39, joined the real estate firm as chief sustainability officer. She was previously event coordinator at City Green Life. Kohlberg Kravis Roberts & Co.: David Petraeus, 60, joined the investment firm as chairman of its Global Institute, a newly created position. He was previously a four-star general in the U.S. Army and director of the Central Intelligence Agency. J.P. Morgan Private Bank: John Elmes, 49, joined as managing director and senior business adviser, a newly created position. He was previously operating committee member and head of investments at GenSpring Family Offices. McGraw-Hill Education: Evan Bayh, 57, was appointed a board member of the educational publishing company. The former U.S. senator from Indiana will continue as a partner at McGuireWoods. Bed-Stuy Gateway Business Improvement District: Michael Lambert, 48, joined the nonprofit as executive director. He was previously executive director at the Jerome-Gun Hill BID and deputy director at the Mosholu Preservation Corp. Ludwig Institute for Cancer Research: David Lane, 60, joined the nonprofit as scientific director. He was previously chief scientist at Singapore’s Agency for Science, Technology and Research. Magnet Media: Drea Bernardi, 35, joined the content solutions provider as director of content development for Magnet Media Originals, a newly created position. She was previously media production coordinator at Mario Batali. Paul Kontonis, 42, joined as general manager of Magnet Media Originals, a newly created position. He was previously vice president and group director of brand content at Third Act. UnitedLex: Dave Canfield, 42, joined the legal consulting company as managing director of client solutions. He was previously a managing consultant at Ontrack Consulting. See EXECUTIVE MOVES on Page 8 June 10, 2013 | Crain’s New York Business | 7 http://www.Beyond.com http://www.Ener.co

Table of Contents for the Digital Edition of Crains New York - June 10, 2013

SOURCE DINNER
IN THE BOROUGHS
IN THE MARKETS
DIGITAL NY
THE INSIDER
BUSINESS PEOPLE
SMALL BUSINESS
OPINION
STEVE HINDY
GREG DAVID
REPORT: HEALTH CARE
THE LIST
FOR THE RECORD
CLASSIFIEDS
REAL ESTATE DEALS
NEW YORK, NEW YORK
OUT AND ABOUT
SNAPS

Crains New York - June 10, 2013