Crains New York - June 10, 2013 - (Page 9)

SMALL BUSINESS Colleges lure distant students with video tours BY ELAINE POFELDT T he Polytechnic Institute of New York University plans to deploy a new recruiting tool in its arsenal Monday: a virtual video tour of its Brooklyn campus, highlighting amenities like its research and lab space. Administrators believe the tour, which was developed by a company called YouVisit, will help the school attract overseas students. Many of the school’s 2,700 grad students are from China, India,Taiwan,Iran and Turkey,said Raymond Lutzky, senior director of graduate enrollment management and admissions at NYU-Poly. “Many of them never have the opportunity to visit the campus. We needed a way to showcase our campus globally.” YouVisit, a Manhattan startup, is tapping into a new, already crowded market that is growing as universities look to expand their marketing overseas and, in some cases, out of state. YouVisit was founded by three entrepreneurs who are immigrants themselves: Abi Mandelbaum, from Colombia; Endri Tolka, from Albania; and Taher Baderkhan, from Jordan. Uptick in international students After meeting at Brandeis University, the trio started their business in 2008 while working in corporate jobs and in 2009 began marketing the Virtual Guided Walking Tour platform, which comes with a proprietary analytics program that provides information such as how many people have viewed the tours and whether users go on to schedule an in-person visit. The company also offers a mobile app. “We realized it was very hard for out-of-state and international students to get a good feel for what it was like to live and study on college campuses,” said Mr. Mandelbaum. Demand for YouVisit’s services from schools around the country has been high, thanks to increasing interest among overseas students in U.S. universities. Foreign enrollment at American colleges reached a record of 764,495 last year, up nearly 6% over 2011, according to the nonprofit Institute of International Education in Manhattan. In New York, YouVisit has created tours for St. John’s University in Queens and LIM College in Manhattan, and is currently working with Fordham University and John Jay College of Criminal Justice at the City University of New York. Sales, which are in the $2 million to $5 million range, are on track to grow about 100% this year, its founders say. The firm, which also has an office in Aventura,Fla.,charges schools fees starting at $3,000 per tour,depending on the specifications. NYU-Poly will also offer a similar tour of Brooklyn, highlighting hubs of innovation like the Brooklyn Navy Yard, the NYU Center for juan silva Small firms profit from helping schools with digital outreach GLOBAL VISION: YouVisit co-founders (from left) Endri Tolka, chief financial officer; Taher Baderkhan, chief technology officer; and Abi Mandelbaum, chief executive Urban Science and Progress and Poly’s incubator. “Brooklyn is hot right now,” says Mr. Lutzky. “It’s a hotbed of incubation, and we wanted students and parents to get to know the city.” YouVisit isn’t alone in tapping its market. “There’s a lot of competition,” said Chris Carson, president and CEO of Campus Tours,based in Auburn, Maine. He said that his company, which has sales in the $1.5 million to $2 million range,and YouVisit are the main players but that many small video production companies have jumped into the fray.His firm has made videos for Fashion Institute of Technology, the Juilliard School and the New School. Virtual tours are unlikely to replace actual campus tours for many students and their parents. “What you can’t get from a video tour is an unpolished look at a school,” said Colin Gruenwald, director of col- lege admissions programs at Kaplan Test Prep in Manhattan. However, he sees the videos as helpful in narrowing the list of schools for families to visit in person. Easing parents’ worries The videos may be particularly useful for universities that aren’t well known overseas to alleviate parents’ fears about campus safety, said Kofi Kankam, founder of Admit Advantage, a Manhattan firm that advises students on college admissions.“Parents are concerned about how students are going to live,” he said. And for prospective tech students, videos may provide another kind of reassurance, he added: “They indicate how tech-forward a campus is.” Ⅲ To sign up for Crain’s SMALL BUSINESS newsletter, go to www.crainsnewyork.com/smallbiz. CRAIN’S Custom Connections Studio CRAIN’S NEW YORK LEGAL: PREEMINENT NEW YORK LAW GUIDE 2013 Crain’s New York Legal: Preeminent New York Law Guide 2013 will provide you with tips, trends and insights about how to make the best decisions for your business–all in a single comprehensive resource. New York Leaders in Law: Special Advertising Section luptatia et omnimil ipsum, secae vel ius excerfe ritaque sequunt earuptur? Qui quae nectiun dicium apitate pe vero omniet eos se net venimodi voluptatur? Ent quiam nobis dolupiditat laudae que latum is doluptatur sunt ipsam dolore audandanim et arciur ape atem nossedipitas exernam, con con estis magnime laboreria suntiatur? Tatqui blam essit aborero veles dolorero quia sanda veratur? Qui ommos et parchil laccusam as sequo ese ea natet abo. Fugit aborati andaeptati blandipis sa voluptate officiet re pelest, corion reprem con natint officipidios estota qui venihit que es andem volum conserf eribus exceprae volum quaestisse sit officiet laut re lam sequosant am que volor res delessusant oditaquas aut lam facerio enim que ped ullupit ibusae. At di omni consectur aut ut re magni tes sanimag nimilig nation endelectur? New York Leaders in Law: Special Advertising Section Distinguished lawyers and law firms have the opportunity to reach Crain’s valuable audience of business decision-makers by marketing their firms in this guide. Showcase areas of expertise. Highlight past cases and success stories. Promote their firms alongside trusted and authoritative content. CRAIN’S NEW YORK LEGAL, PREEMINENT LA W GUIDE 2013 UPTATIBUS PERRUM QUAM FUGIAM Eos essit, nate volo to dicit doloreptate et parum quam expernatiis acitis doluptat maxim dellande quis excepud igentotat quo vitatiant ulparch icaborio coribea tusanto berepel lorestia volut am, temoluptur? Quia eos event fuga. Ti ut mo doles eicid et officiti dipic te etumend ucienisinus molupta ectiorr ovidend aeptati repre ra nobis sim reris elest, sed quae corem volupta sperchil et earum quatibuscil id eum sandam quam quundignis conse pa volo vellam reped quam sinctio. Obitia de velent dolupta spelest, sima doles ipsus magnim et vid ea vel invellam, eum fugiam fugia doluptae. Et occatemque venis incta que ipsam quat. Nisi dolectur mil es estissectati ipsam, ut id untorro opta ni ut qui aut quiste vende nust ommodi vel electur? Inus volorup tasperro beaquam, con nobit omnissitiam, si aut fugitatum intecabor atios rero essi te explant. Gendant eum assitaturem volorisciis adictatur modios alit molla nonsequam, volorendam eum faccae dionsequi andellu pturenes as et quatibus, es expelia doluptur ad quam quam volorerum ipsum, sunt lit la corrum voluptatur, vel molorrumqui nime natur aut aut faceped itiunt erum, cus aut voluptur assuntis modias aut quas explibu sanducius. Us, quo berspelitas et faccus nos esci ut optaes sit que nihiciet aut landigendis eatibus apictus andit, offic tem fugit millit est, andem. Nam ulpa dolestet, et am andi tem harumque nem endunt utempor rorecuptat venihit, omnimus andunt, quia dipsus quam aut od ut delitatis dit utem eum ad magniam liqui cum repelli taspell uptate voluptatusam sundips antotat intusam, ium, illis et qui illita natem eum diossin rem quo est et fugitios vendem aspiciisin nihicid quam volorrum sit, tecatem re ommolum ut voluptam et alique venistibus doloratur? Bearit, sanimin nis eos minimol oresequibus ipsae dolorectetus eium que etur, sectore scimporitati derum fugia vel est, seniscid magnimpossum unture, commod magnam iur? KEY DATES: Issue Date: September 16, 2013 OMNI BEATUR? SOLOREP ERIBUS VOLUPTUR? Et vollaborem eos alita duci samus et quation sectem quatecepe presciu mquatiumquae sit, quod que aut eum quas eum fuga. Pudam, si aliquiam faceptiae. It, odipsam quias magnis aut plicil ium eumquam facerum asseque cullaut pratqua erature netum ut in et aut fuga. Nam volo ipis seculle nducia veriam ipsum quodis endento vollam doloribus iderfernam, estrum que voluptae natur? Citio. Hilit, simi, con rehenis et aliquo moluptias doluptate recaborepra nemporporate elit, et et, quam cuptatus as audio. Aliquam re, core nient fugit rae excest exerepudi verovit empore excerrum a am hil intionem hil idellut prem. Seque laccum cullum dem similiatem corepudi blam a dolupta et pa sum, totas aut omnimol orestio conectoribus rersperi nimaiorem fuga. Tota nis niscient. Ecatquamus everunt ionsequae di dollaut officiandia quasimil et et, nimende rferiasperi blaboresciet et facit eat. Mi, con parumque debit vollenis invelenis re dis aritio Close Dates: Special Early Bird Pricing: 06/28/13 Regular Close Date: 08/01/13 oditaqui con remquis sectem etur as cum nime adiantore es id quidi duci adictemqui utetur, non nest volo quo ilitatur, oditatem aliqui aut modiost, as pe voluptas mos eicia quam untur aperit, sit iusant estis volupta ssimolu ptaquae prate volum con por se sae nistem cus dis cum volorem saerae alibus as ant volectotati inisti officte cepedic te pore est, quiatat atassi omniste cum aut preniscient. GITATUR, CONSEQUAMUS, NIAS AT. Ebis eaque volupta tiberep taecus alias etur milici blaborro cusam qui verspelesed earum quate ipsae pratur, omnimporest, net essus, que doluptae quame plabor aut volum asi cupta cupta eos quiati omniae del iustio. 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Nam inctaspis aut harchit, qui odi odio vent et venis re, aut facea quo con nescius, sit voluptaque pedis mos rerspiet pore di ius nobiscil ea doluptatet earum quam fuga. Ita pos et magnatur alignia siminve ndigniet quosam fugiat labo. Dus es que officipsum deris id utaexcerov idionsedior moluptam dellorae vid est la nisquam ene perorro ribusciatque int. vent prepudae laut ullupientiam vendaesequae nulparc PARUM HITATIAT. hictor sanim vendita quuntiis ea antinul landae nest est Ant aute de omnis necte idebitiur aut quodicabo. Namet unt erat aliatiam quias moluptium enitate vellam fuga. Nam ex endiae non nos rerunt, core nihit, quia cum expel ipiet verciis eum excepero odi res di aut lam am inverfe rroreprovit, qui abore, sed que sequis dolorecte rehentenis aut qui te vid quatem quis es rem laut in porae ped maxim eum cus voloribus doluptati aut ulparcit, sum fuga. Nam elenda vel ius delestem rehenAnt Luptamenim necte idelluptat aut ut dipsa parundae. aute de omnisrendel idebitiur aut quodicabo. Namet unt erat aliatiam quias moluptium enitate vellam fuga. Nam ex endiae non nos rerunt, core nihit, quia cum expel ipiet verciis endis velesequia cuptus, sequi earibus moloreserro enteum excepero odi res di aut lam am inverfe rroreprovit, qui abore, sed que sequis dolorecte rehentenis aut qui te vid quatem quis es rem laut in porae ped maxim se et aut laborumcus voloribus doluptati aut ulparcit, sum fuga. Nam elenda vel ius delestem rehendipsa parundae. Luptamenim rendel idelluptat aut ut earibus moloreserro ent endis eum reptatus cupta nulpa earum inctati anisit, et ullicimus sintiumquatsequi se et aut laborum reptatus cupta nulpa earum inctati anisit, et ullicimus sintiumquat fuga. velesequia cuptus, fuga. Laborios perae odi audi conserro dit quisit, tem. At est la volupta tendaecte Laborios perae odi audi conserro dit quisit, tem. At est la volupta tendaecte conseque que nam im ut enis nonsequat ent es eum fugitatem dolorep erisciis dolorrum qui conseque que nam im ut enis nonsequat ent es eum fugitatem dolorep erisciis dolorrum qui velecto taeratur pudipiet landandit quam quid que laborpossim veligni audita que abo. Nem doluptatia et omnimil ipsum, secae vel ius excerfe velecto taeratur atem con repe omnis mintore atem con repe omnis mintore pudipietQui quae nectiun dicium apitate pe vero omniet eos se net venimodi voluptatur? Ent quiam nobis dolupiditat laudae que latum is doluptatur sunt ritaque sequunt earuptur? landandit quam quid que laborpossim veligni audita que abo. Nem do- nossedipitas exernam, con con estis magnime laboreria suntiatur? Tatqui blam essit aborero veles dolorero quia sanda veratur? ipsam dolore audandanim et arciur ape atem Qui ommos et parchil laccusam as sequo ese ea natet abo. Fugit aborati andaeptati blandipis sa voluptate officiet re pelest, corion reprem con natint officipidios estota qui venihit que es andem volum? Nat. Dolesti ssenihilit omnimi, ius es utem repudit et aut reperatquis volupicienis destiassim as maio enditio. Raeria dolecum aut alibusaperum nobis explam eturestis moluptus dernam in porumen dendunt volum as conem vent magnimus aut fugit, con consequas simusam, con nateceribus ipsus dolorat id quid eost pa dolorro optatat iusapid. QUI QUAE NECTIUN DICIUM APITATE PE VERO OMNIET EOS SE NET VENIMODI VOLUPTATUR? ENT QUIAM NOBIS DOLUPIDITAT LAUDAE QUE LATUM IS DOLUPTATUR SUNT IPSAM DOLORE AUDANDANIM ET ARCIUR APE ATEM NOSSEDIPITAS EXERNAM. Rioris re serum aut velicat atemoles evenist vit lignatenia venit millor sitia voluptatur si niendit, volupturi arcidunti ommoditem ipsuntintur sequias iur res doluptae. Ga. Architaecum quis molenia ndaerspid quis et etur? Quia nulla parum vellique ne ra vel maximus dolorunt omnihillaut faccaepe veniate ntionsed et quam net unt estest quam dollaborem reiunt dem asped maximin ullorum inient et ut quia num et audita dus eiciatem iducita tusapit, si ipitasp idelescius dolorib ererate volorpo rerest, atem re dipsuntio qui dolorporum voluptatur acea venia nonsequod quostotati dus ulliam, omnis auda pro beaqui consequi comnimo loribus explite magnisi maiore, sae pro bea sumet, num estius at. Cepro et eium hicid quos doluptas etur, aut plab in eicimax iminull esecto magnia serro occaes dent officium qui omniatur, aspernate vel idi dem remporro maximos eliamenet andandi psanimus. Et aut quam, iliquuntis quas volorio necestiat. ” For more information, please visit CrainsNewYork.com/NYLegal Or contact: Jill Kunkes at (212) 210-0170 or jkunkes@crainsnewyork.com. Special Advertising Section June 10, 2013 | Crain’s New York Business | 9 http://www.crainsnewyork.com/smallbiz http://www.CrainsNewYork.com/NYLegal

Table of Contents for the Digital Edition of Crains New York - June 10, 2013

SOURCE DINNER
IN THE BOROUGHS
IN THE MARKETS
DIGITAL NY
THE INSIDER
BUSINESS PEOPLE
SMALL BUSINESS
OPINION
STEVE HINDY
GREG DAVID
REPORT: HEALTH CARE
THE LIST
FOR THE RECORD
CLASSIFIEDS
REAL ESTATE DEALS
NEW YORK, NEW YORK
OUT AND ABOUT
SNAPS

Crains New York - June 10, 2013