Crains New York - July 15, 2013 - (Page 7)

44% BUSINESS PEOPLE portion of people’s work day spent on average dealing with email Source: Harvard Business Review EXECUTIVE MOVES buck ennis BUGGING OUT: Susan Sherman operates her liceremoval business out of her home. GOTHAM GIGS Lice work if you can get it Susan Sherman makes a lousy livelihood pay off News spread quickly about her ability to vanquish the parasitic pests Susan Sherman is a nitpicker—literally. As the owner of the six-year-old LiceBgoners in Borough Park, Brooklyn, she has turned lice removal into her livelihood. ¶ “I meet the nicest people from all walks of life who care about their kids,” said Ms. Sherman, 47, who has nine children, ranging from 8 to 26, and five grandchildren. ¶ Her home-based practice features two barbershop chairs and highintensity lamps, but Ms. Sherman has scored lice-removal contracts with private schools, including yeshivas, in Brooklyn, Manhattan, Westchester and Long Island. ¶ Donning a lab coat and using a disposable wood stick, a finetoothed metal comb, hair conditioner and a proprietary formula that includes vinegar, Ms. Sherman charges $90 an hour to clients who trek to her home. House calls can start at $200 for an “inspection or comb-out,” she said. ¶ She is busiest after school breaks. When demand requires extra hands, she hires as many as 20 lice clinicians, many of whom she has trained. ¶ Ms. Sherman discovered her skill during an outbreak 21 years ago at the bungalow colony where she and her family summered each year. News spread quickly about her victories over the parasitic pests, which feed on blood, reside close to the scalp to maintain body temperature and need hair to lay their eggs. After 15 years of voluntarily vetting hair shafts, she turned her knack with nits into a licensed business. ¶ Her hair-raising tales include parents who have doused their kids’ heads with Raid and kerosene and a balding dad who declared Ms. Sherman’s service a waste of time and money. At his family’s insistence, he finally allowed Ms. Sherman to peer into his narrow strip of hair: It was crawling with bugs. ¶ “His kids applauded,” she said. —cara s. trager Vestar Capital Partners: Norman Alpert, 54, was promoted to copresident of the middle-market private-equity firm, a newly created position. He was previously managing director. Robert Rosner, 53, was promoted to co-president, a newly created position. He was previously managing director. Make Meaning: Buck Hendrix, 56, joined the children’s retail and activity store as chief operating officer. He was previously senior vice president of business development at Starbucks. Orthopaedic and Neurosurgery Specialists: Jarrett Stern, 42, joined the medical practice as chief operating officer, a newly created position. He was previously vice president of perioperative services and orthopedics at Westchester Medical Center. Capgemini: Lanny Cohen, 56, was promoted to global chief technology officer at the consulting, technology and outsourcing services firm. He was previously North American chief executive of applications services. Hudson Valley Bank: Drew Bender, 52, joined as first vice president and senior trust officer. He was previously senior fiduciary officer and senior relationship manager at Bank of New York Mellon. Bank of Tokyo-Mitsubishi UFJ: Randy Chafetz, 54, was promoted to executive officer. He will continue as head of corporate and investment banking. WNET: Lesley Norman, 56, joined the public-television channel as director of planning and strategy for American Masters, a newly created position. She was previously senior producer at National Black Programming Consortium. Hearst Magazines: Alison Brower, 43, joined the media company as editor in chief of Dr. Oz magazine, a newly created position. She was previously special-projects editor at The Hollywood Reporter. Equinox: Carlos Becil, 46, joined as senior vice president, marketing. He was previously vice president, North America brand management, for W Hotels, St. Regis, the Luxury Collection and Le Meridien hotels at Starwood Hotels & Resorts Worldwide Inc. Elizabeth Nolan, 32, joined the fitness company as creative director. She was previously creative director at Victoria’s Secret. New York Cruise Lines Inc.: Brian Dunne, 50, joined the sightseeing company as vice president of sales. He was previously vice president of sales and marketing at Magna Hospitality Group. —eva saviano July 15, 2013 | Crain’s New York Business | 7

Table of Contents for the Digital Edition of Crains New York - July 15, 2013

Crains New York - July 15, 2013
IN THE BOROUGHS
IN THE MARKETS
SMALL BUSINESS
THE INSIDER
BUSINESS PEOPLE
OPINION
STEVE HINDY
GREG DAVID
REAL ESTATE DEALS
REPORT: HEALTH CARE
CLASSIFIEDS
FOR THE RECORD
NEW YORK, NEW YORK
SOURCE LUNCH
OUT AND ABOUT
SNAPS

Crains New York - July 15, 2013