design:retail - April/May 2014 - (Page 24)
innovation
024
Virtually
Fashionable
T
RYING ON CLOTHES without actually
trying on clothes? That sounds like the
sort of thing you would have seen on
"The Jetsons." But, thanks to Londonbased Engage Productions Ltd., that
technology is ready today.
The company has designed the Virtual Style Pod,
with combines the virtual and physical worlds,
allowing users to try on clothes, accessories and
even costumes, without ever disrobing.
Currently in use at The Galleria on Al Maryah
Island, Abu Dhabi, the Virtual Styling Pod uses
Fashion3D software, which was developed by Engage and its partners, Space3D. The 3-D "magic
mirror" concept was created by Engage and
Dubai-based Avantgarde.
APRIL/MAY 2014
DESIGNRETAILONLINE.COM
"The Virtual Style Pod uses a life-size screen
mirror, augmented reality software and Kinect
motion-detection cameras to overlay the user's
image with realistic 3-D renderings of clothing,
accessories, etc.," says Vanessa Whiteside, sales
and marketing manager for Engage. "The Fashion3D software 'wraps' the clothing overlay onto
your body using a personalized body mesh, which
is like a virtual mannequin version of you. All of
the clothes have a unique cloth simulation, which
means they have been weighted according to the
material. For example, silk flows like silk and wool
moves like wool."
This innovative "dressing room" allows customers to try on several different outfits and styles
quickly, and they can share their favorite looks on
social media, including Facebook and Twitter.
And of course there's the store benefit, Whiteside adds. "[The Virtual Pod] becomes a valuable
marketing tool for the host by generating interest
and increasing footfall to the pod," she says. "It
provides a valuable source for data capture and
analytics by capturing all choices made by users,
which ultimately feeds information of consumer
behavior to the marketing and merchandising
functions of companies."
Engage launched the new version of Virtual
Fashion Pod, re-christened "Fashion3D," at ISE
2014 in Amsterdam this past February, and is in
talks to bring it to other countries soon.
Now all we need are flying cars.
- Michelle M. Havich
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - April/May 2014
design:retail - April/May 2014
Table of Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
How’d They Do That?
Have You Heard?
Mingle
Shopper Insights
Shopping With Paco
Story
GlobalShop 2014
Lord & Taylor
Products
Backstory
design:retail - April/May 2014
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